32 lines
1.2 KiB
Markdown
32 lines
1.2 KiB
Markdown
---
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name: save-play-library
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description: Use to catalog churn/expansion plays tied to specific signals, cohorts,
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and owners.
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---
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# Save Play Library Skill
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## When to Use
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- Translating retention signals into specific remediation actions.
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- Coordinating lifecycle marketing and CS teams on who does what.
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- Measuring effectiveness of save plays over time.
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## Framework
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1. **Signal Definition** – map triggers (drop in usage, support surge, NPS drop) to play categories.
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2. **Play Blueprint** – outline objective, audience, messaging, channels, and required assets.
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3. **Owner Matrix** – assign owners (CSM, lifecycle marketer, exec sponsor) with SLAs.
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4. **Measurement Plan** – specify KPIs, experiment windows, and success criteria.
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5. **Feedback Loop** – capture results, learnings, and iterate on play details.
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## Templates
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- Play card (trigger, action steps, assets, KPI, owner).
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- Experiment tracker with control/test cohorts.
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- Post-play retrospective form.
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## Tips
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- Keep plays modular so they can stack (email + exec outreach + offer).
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- Include links to enablement assets for quick execution.
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- Pair with `retention-dashboard` to trigger plays automatically when thresholds trip.
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---
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