32 lines
1.1 KiB
Markdown
32 lines
1.1 KiB
Markdown
---
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name: activation-map
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description: Use to link segments and insights to GTM plays, owners, and measurement
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plans.
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---
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# Activation Map Skill
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## When to Use
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- After defining new customer segments or insights that require action.
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- Aligning marketing, sales, CS, and product teams on who owns what.
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- Tracking adoption and performance of segment-driven campaigns.
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## Framework
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1. **Segment/Insight Summary** – describe target segments, size, and business goal.
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2. **Play Mapping** – list recommended plays (campaign, nurture, CS program, product change) with owners.
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3. **Channel & Asset Needs** – specify content, tooling, and integrations required.
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4. **Measurement** – define KPIs, dashboards, and review cadence.
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5. **Feedback Loop** – gather learnings, update plays, and inform next iteration.
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## Templates
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- Activation matrix (segment, play, owner, timing, KPI).
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- Brief template for play owners.
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- Scorecard format for exec reviews.
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## Tips
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- Keep owners accountable by including due dates and status fields.
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- Tie KPIs back to the original segmentation goal for clarity.
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- Pair with `segmentation-framework` updates to maintain alignment.
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---
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