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skills/voice-guidelines/SKILL.md

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+---
+name: voice-guidelines
+description: Use when enforcing brand tone, style, and localization rules across copy.
+---
+
+# Voice & Style Guidelines Skill
+
+## When to Use
+- Reviewing copy for tone consistency.
+- Localizing copy for new regions or verticals.
+- Training new writers or agencies on brand standards.
+
+## Framework
+1. **Voice Pillars** – e.g., confident, empathetic, pragmatic (with examples).
+2. **Tone Ladder** – how tone shifts by channel, funnel stage, or audience.
+3. **Style Rules** – grammar, punctuation, casing, formatting, banned phrases.
+4. **Accessibility** – reading level, inclusive language, jargon policy.
+5. **Localization Notes** – regional terminology, regulatory statements, measurement units.
+
+## Templates
+- Do/Don’t example library.
+- Localization matrix (region, language, required changes).
+- Voice feedback form (issue, recommendation, owner).
+
+## Tips
+- Revisit guidelines quarterly; align with positioning updates.
+- Pair with `message-architecture` for consistent structure.
+- Track exceptions (e.g., partner co-branding) to avoid conflicting signals.
+
+---