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commands/create-messaging-brief.md

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+---
+name: create-messaging-brief
+description: Generates a messaging brief with hook banks, proof points, and CTA strategy.
+usage: /copywriting:create-messaging-brief --goal pipeline --persona "RevOps" --offer "AI copilot"
+---
+
+# Command: create-messaging-brief
+
+## Inputs
+- **goal** – awareness, pipeline, expansion, etc.
+- **persona** – target audience.
+- **offer** – product/feature/value prop.
+- **proof_assets** – optional customer quotes, metrics, analyst notes.
+- **channels** – optional list (email, ads, landing page, social).
+
+## Workflow
+1. **Insight Intake** – gather positioning, ICP pain points, proof assets.
+2. **Message Architecture** – build headline, pillars, supporting statements.
+3. **Hook Bank** – produce multiple hook formulas per channel.
+4. **CTA Strategy** – recommend CTAs per funnel stage + urgency tactics.
+5. **Experiment Recommendations** – highlight copy tests with KPIs.
+
+## Outputs
+- Messaging brief document (headline, pillars, proof, CTA matrix).
+- Hook bank and CTA recommendations by channel.
+- Experiment backlog entries.
+
+## Agent/Skill Invocations
+- `copy-strategist` – oversees messaging structure.
+- `message-architecture` skill – enforces framework consistency.
+- `voice-editor` – ensures guideline alignment.
+
+---

commands/generate-channel-copy.md

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+---
+name: generate-channel-copy
+description: Produces channel-ready copy variations (email, ads, social, landing) with guidelines.
+usage: /copywriting:generate-channel-copy --channels "email,linkedin" --persona "CIO" --offer "data platform"
+---
+
+# Command: generate-channel-copy
+
+## Inputs
+- **channels** – comma-separated list (email, ads, social, landing, sms, in-app).
+- **persona** – target audience/persona.
+- **offer** – product/feature/value prop.
+- **tone** – optional tone descriptor (bold, trusted, playful, technical).
+- **length** – optional length constraint (short, medium, long, character count).
+
+## Workflow
+1. **Brief Mapping** – align persona + offer to message architecture.
+2. **Hook Generation** – produce multiple hooks per channel.
+3. **Body Copy Draft** – craft channel-specific copy with personalization tokens and proof points.
+4. **CTA Alignment** – suggest primary/secondary CTAs plus urgency modifiers.
+5. **QA Checklist** – highlight compliance, accessibility, localization considerations.
+
+## Outputs
+- Copy deck table (channel, hook, body, CTA, notes).
+- Variant suggestions for A/B testing.
+- QA checklist (links, tokens, tone reminders).
+
+## Agent/Skill Invocations
+- `conversion-copywriter` – drafts copy.
+- `voice-editor` – enforces tone + compliance.
+- `voice-guidelines` skill – supplies do/don't examples.
+
+---

commands/test-and-report.md

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+---
+name: test-and-report
+description: Creates a copy experimentation plan with reporting template and action items.
+usage: /copywriting:test-and-report --channels "email,ads" --kpis "ctr,conversion" --window 14d
+---
+
+# Command: test-and-report
+
+## Inputs
+- **channels** – channels under test.
+- **kpis** – comma-separated metrics (open, CTR, CVR, CPL, pipeline).
+- **window** – reporting cadence (7d, 14d, 30d).
+- **variants** – optional list of existing tests.
+- **segments** – optional persona/region tiers.
+
+## Workflow
+1. **Test Inventory** – list active/pending copy tests per channel.
+2. **Hypothesis Framework** – define hypothesis, expected impact, measurement plan.
+3. **Sample Size & Duration** – estimate recipient volume/time to significance.
+4. **Reporting Template** – specify dashboards, data sources, significance tests.
+5. **Action Plan** – document recommended actions based on results.
+
+## Outputs
+- Experiment tracker table (test, hypothesis, status, KPI, owner).
+- Reporting template (charts/tables, significance calculations, insights).
+- Action item list with owners and deadlines.
+
+## Agent/Skill Invocations
+- `copy-strategist` – prioritizes experiments.
+- `offer-testing` skill – provides test design and statistical guardrails.
+- `voice-editor` – confirms brand implications of winning variants.
+
+---