1.3 KiB
1.3 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| create-messaging-brief | Generates a messaging brief with hook banks, proof points, and CTA strategy. | /copywriting:create-messaging-brief --goal pipeline --persona "RevOps" --offer "AI copilot" |
Command: create-messaging-brief
Inputs
- goal – awareness, pipeline, expansion, etc.
- persona – target audience.
- offer – product/feature/value prop.
- proof_assets – optional customer quotes, metrics, analyst notes.
- channels – optional list (email, ads, landing page, social).
Workflow
- Insight Intake – gather positioning, ICP pain points, proof assets.
- Message Architecture – build headline, pillars, supporting statements.
- Hook Bank – produce multiple hook formulas per channel.
- CTA Strategy – recommend CTAs per funnel stage + urgency tactics.
- Experiment Recommendations – highlight copy tests with KPIs.
Outputs
- Messaging brief document (headline, pillars, proof, CTA matrix).
- Hook bank and CTA recommendations by channel.
- Experiment backlog entries.
Agent/Skill Invocations
copy-strategist– oversees messaging structure.message-architectureskill – enforces framework consistency.voice-editor– ensures guideline alignment.