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skills/distribution-checklist/SKILL.md

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+---
+name: distribution-checklist
+description: Use when planning multi-channel publishing, promotions, and measurement
+  for content pillars.
+---
+
+# Distribution & Amplification Checklist Skill
+
+## When to Use
+- Launching new hero assets or campaigns across multiple channels.
+- Coordinating owned, earned, and paid amplification efforts.
+- Auditing distribution readiness before go-live.
+
+## Framework
+1. **Channel Readiness** – confirm CMS/social/email templates, personalization, localization plans.
+2. **Publishing Steps** – detail scheduling, approvals, assets (thumbnails, snippets, UTMs).
+3. **Amplification** – partner drops, paid boosts, influencer outreach, employee advocacy, enablement kits.
+4. **Measurement** – define KPIs, UTMs, dashboards, alerting thresholds, reporting cadence.
+5. **Feedback & Recycling** – plan check-ins for performance review, comments, repurposing opportunities.
+
+## Templates
+- Distribution checklist per channel (tasks, owner, due date, status).
+- Amplification matrix (partner, asset, CTA, logistics).
+- Reporting sheet linking metrics to assets/UTMs.
+
+## Tips
+- Align UTMs + naming conventions before scheduling to keep analytics clean.
+- Document embargoes and partner requirements to avoid misfires.
+- Schedule follow-up touchpoints to convert top performers into evergreen assets.
+
+---