38 lines
1.4 KiB
Markdown
38 lines
1.4 KiB
Markdown
---
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name: thought-leadership
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description: Use when crafting executive POVs, visionary articles, or keynote narratives that elevate brand authority.
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---
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# Thought Leadership Skill
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## When to Use
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- CEO/CMO needs a compelling POV on industry trends.
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- Preparing conference keynotes, op-eds, or LinkedIn long-form posts.
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- Launching a category narrative or market education campaign.
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## Framework
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1. **Define Thesis** – articulate the bold statement ("The Future of X") and supporting pillars.
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2. **Evidence Mix** – gather proprietary data, customer proof, analyst references, and analogies.
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3. **Narrative Arc** – hook → tension/problem → future vision → proof → call to action.
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4. **Voice & Tone** – confident, data-backed, forward-looking; avoid product pitches until conclusion.
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5. **Derivative Assets** – break the narrative into short-form snippets, Q&A, slides, social clips.
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## Templates
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- POV outline capturing hook, market shift, pillars, proof, CTA.
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- Executive summary sheet:
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```
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Statement of belief
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Evidence (3 bullets)
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Implications for buyers
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Recommended next move
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```
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- Thought-leadership storyboard for keynotes/interviews.
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## Tips
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- Anchor each pillar with a fresh data point or customer vignette to avoid generic takes.
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- Pair exec ghostwriters with SMEs to balance polish and authenticity.
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- Pre-brief PR/AR teams so earned channels echo the same thesis.
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- Schedule derivative content drops (LinkedIn, podcasts, slides) to extend momentum.
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---
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