33 lines
1.3 KiB
Markdown
33 lines
1.3 KiB
Markdown
---
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name: whitepapers
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description: Use when producing research-heavy whitepapers or technical guides that require structured argumentation and data.
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---
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# Whitepapers Skill
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## When to Use
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- Deep-dives for regulated or technical buyers (finance, healthcare, energy).
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- Support ABM campaigns with detailed solution explainers.
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- Repurpose product research into demand-gen anchors.
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## Framework
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1. **Audience & Compliance** – confirm regulatory constraints, required disclaimers, reading level.
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2. **Outline** – Executive summary, background, methodology, findings, recommendations, CTA.
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3. **Research Layer** – cite third-party analysts, customer benchmarks, proprietary data.
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4. **Design Considerations** – include charts, call-out boxes, and glossary; ensure accessibility.
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5. **Peer Review** – involve product/legal SMEs for accuracy.
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## Templates
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- Draft manuscript with references + citations.
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- Data appendix or methodology section.
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- Design brief with layout guidance.
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- Campaign kit (landing page copy, nurture email, social teasers).
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## Tips
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- Maintain a citation log to accelerate compliance reviews.
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- Use modular sections so data refreshes don’t require full rewrites.
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- Pair launch with derivative assets (blogs, webinars) to extend shelf life.
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- Version-control legal-approved language for regulated industries.
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---
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