53 lines
3.2 KiB
Markdown
53 lines
3.2 KiB
Markdown
---
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name: editorial-ops
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description: Use when planning multi-channel editorial calendars, enforcing publishing cadences, and coordinating distribution workflows across GTM teams.
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---
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# Editorial Operations Skill
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## When to Use
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- Building or refreshing quarterly editorial roadmaps tied to GTM objectives.
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- Translating thought-leadership pillars into weekly blog, newsletter, and social programming.
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- Auditing production capacity, approvals, and distribution SLAs to eliminate bottlenecks.
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## Framework
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1. **North Star & Themes** – lock the executive thesis and supporting pillars (see GTM Agents Marketing Director guidance @puerto/README.md#183-212).
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2. **Cadence Grid** – map channels (blog, podcast, webinar, newsletter, LinkedIn) vs. frequency, owner, and CTA.
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3. **Production Swimlanes** – ideation → outline → draft → edit → design → approvals → launch.
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4. **Distribution Tree** – primary asset → derivative snippets → paid boosts → lifecycle inserts.
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5. **Measurement Layer** – define KPI guardrails (reach, engagement, SQL influence, pipeline velocity) before content leaves drafting.
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## Workflow Checklist
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- Weekly **Editorial Stand-up** (30 min): review status board, unblock owners, confirm launches.
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- **Content Readiness Criteria**: complete brief, stakeholder quotes, sources cited, SEO target, CTA alignment.
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- **Approval Paths**: highlight who signs off (Content Strategist, Brand, Legal) and expected turnaround.
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- **Escalation Matrix**: Marketing Director + Project Manager contacts for scope or timeline changes.
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## Templates
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- **Editorial Calendar**: See `assets/editorial_calendar_template.md` for tracking content.
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- **Distribution Brief**: See `assets/distribution_brief.md` for launch checklists.
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- **Post-Launch Debrief** template capturing performance vs. guardrails, learnings, and follow-up actions.
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- **Ops Dashboard** view showing backlog aging, production velocity, and publication mix.
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## Tips
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- Treat every flagship asset like a mini campaign: pair the lifecycle-mapping blueprint (Plan → Build → QA → Launch → Inspect) with editorial checkpoints.
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- Partner with Marketing Analytics to instrument dashboards early; no asset ships without a measurement plan.
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- Keep a "Parking Lot" section for emergent ideas so high-priority launches retain focus.
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- Borrow GTM Agents's status packet format (see lifecycle-mapping skill) for weekly exec updates.
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## Tooling Hooks
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- **Serena**: patch CMS or marketing automation snippets safely during content QA.
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- **Context7**: fetch current GA4/HubSpot docs when defining measurement plans.
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- **Sequential Thinking**: reason through campaign narratives or backlog reprioritization.
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- **Playwright**: capture screenshots of new landing pages or gated assets before publishing.
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## Deliverables
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1. Quarterly editorial roadmap (themes, owners, launch dates).
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2. Weekly status packet summarizing highlights, KPIs, blockers, and next five actions.
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3. Distribution checklist signed by Marketing Director + Sales counterpart to ensure coverage.
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## Quality Gates
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- KPI guardrails documented pre-launch (reach %, CTR, SQL influence, retention impact).
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- Approval sign-offs stored with links/timestamps for audit trail.
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- Post-launch retro completed within 5 business days, feeding insights back into the backlog.
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