38 lines
1.6 KiB
Markdown
38 lines
1.6 KiB
Markdown
---
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name: case-studies
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description: Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.
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---
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# Case Studies Skill
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## When to Use
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- Sales needs tailored proof points for a segment or persona.
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- Marketing is launching a campaign that requires social proof.
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- Customer success wants standardized win-story format.
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## Framework
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1. **Story Framework (CHIC)** – Challenge → Hypothesis → Implementation → Change (results).
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2. **Data Gathering** – collect metrics (time saved, revenue lift), qualitative quotes, before/after workflows.
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3. **Narrative Structure** – exec summary, customer background, stakes, solution, outcomes, CTA.
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4. **Format Variations** – PDF, one-pager, slide deck, video script, micro social posts.
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5. **Enablement Package** – key stats table, objection responses, industry tags.
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## Templates
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- Narrative brief outlining each CHIC section with quote/data placeholders.
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- Multi-format layout kit (PDF, one-pager, slide deck) sharing headline + proof modules.
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- Enablement bundle: stats table, objection matrix, industry filter tags.
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## Tips
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- Secure approvals early—share outlines with customers/legal before writing.
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- Lead with outcomes; move background into sidebars to keep attention.
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- Build a modular proof library so stats auto-populate future case studies.
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- Produce derivative social tiles or short videos alongside the long-form asset.
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## Checklist
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- At least 2 hard metrics and 1 qualitative quote.
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- Visual timeline or architecture diagram.
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- CTA customized per campaign (demo, workshop, download).
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- Approvals from customer + legal.
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---
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