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skills/campaign-planning/SKILL.md

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+---
+name: campaign-planning
+description: Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
+---
+
+# Campaign Planning Skill
+
+## When to Use
+- Before launching multi-channel GTM efforts.
+- When stakeholder alignment on goals, personas, and offers is needed.
+- During quarterly planning or major product launches.
+
+## Framework
+1. **Set Objectives** – tie to revenue/pipeline targets, define primary KPIs.
+2. **Audience & Offers** – map personas, stages, ICP tiers, and value propositions.
+3. **Messaging Architecture** – craft key narrative, proof points, CTA hierarchy.
+4. **Channel Mix** – select channels, budget split, cadence, sequencing logic.
+5. **Workback Plan** – create timeline with dependencies, approvals, and resource allocation.
+6. **Risk Assessment** – identify blockers (legal, creative bandwidth, data access) and mitigations.
+
+## Templates
+- **Campaign Brief**: See `templates/campaign_brief.md` for goal, audience, and KPIs.
+- **RACI matrix** for decision-making.
+- **Timeline Gantt template** with creative/ops milestones.
+
+## Tips
+- Host a kickoff with every execution lead to walk through the brief and capture risks live.
+- Keep KPIs to one primary and two secondary to avoid diffused focus.
+- Bake review/QA milestones into the workback to prevent last-minute rework.
+- Maintain a single source-of-truth dashboard so partner teams see timing, assets, and blockers.
+
+---

skills/channel-integration/SKILL.md

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+---
+name: channel-integration
+description: Use when synchronizing messaging, timing, and measurement across multiple campaign channels.
+---
+
+# Channel Integration Skill
+
+## When to Use
+- Running campaigns that span email, social, paid media, events, web, PR.
+- Need to prevent message fatigue or conflicting offers.
+- Ensuring consistent tracking/UTM taxonomy across channels.
+
+## Framework
+1. **Messaging Matrix** – align offer, CTA, creative angle per channel/persona.
+2. **Cadence Alignment** – stagger sends/posts to avoid overlap; define quiet periods.
+3. **Asset Repository** – maintain single source of truth for approved copy/creative.
+4. **Tracking Consistency** – standardize UTMs, naming conventions, analytics tags.
+5. **Feedback Loop** – daily standup with channel owners to share insights/risks.
+6. **Escalation Path** – define who can approve changes when conflicts arise.
+
+## Templates
+- Channel calendar template (email, paid, social, events, partner).
+- UTM builder/validation sheet.
+- Real-time channel status dashboard (Ready, QA, Live, Blocked).
+- Message/source-of-truth sheet mapping audience × channel × CTA.
+
+## Tips
+- Use a common taxonomy for statuses (Draft, QA, Scheduled, Live) so every team reads the board the same way.
+- Hold 15-minute syncs during peak launch weeks, async updates otherwise.
+- Automate delivery of performance snapshots back to planners so adjustments happen fast.
+- Designate a single owner for conflict resolution to avoid channel tug-of-war.
+
+---

skills/performance-tracking/SKILL.md

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+---
+name: performance-tracking
+description: Use when establishing measurement frameworks, dashboards, and optimization rhythms for live campaigns.
+---
+
+# Performance Tracking Skill
+
+## When to Use
+- Before launch to define metrics, data sources, and reporting cadence.
+- During active campaigns to monitor pacing vs goals and trigger optimizations.
+- Post-campaign retros to capture learnings and benchmarks.
+
+## Framework
+1. **Metric Hierarchy** – define business (pipeline, revenue), leading (MQL, CTR), and diagnostic metrics (CPC, landing page CVR).
+2. **Data Plumbing** – map sources (ad platforms, MA, CRM, BI) and ensure consistent IDs/UTMs.
+3. **Dashboard Build** – create executive + operator views with automated refresh.
+4. **Alerting** – set thresholds for spend pacing, CPA, conversion drops, SLAs.
+5. **Insight Cadence** – daily standups, weekly deep dives, end-of-campaign retros.
+6. **Documentation** – record hypotheses, experiments, and outcomes.
+
+## Templates
+- KPI tree worksheet.
+- Dashboard spec (dataset, visualization, owner, refresh schedule).
+- Optimization log (date, insight, action, result).
+
+## Tips
+- Automate alert routing (Slack, email) so anomalies are actioned quickly.
+- Pair dashboards with narrative summaries to help execs interpret shifts.
+- Capture experiment context in the optimization log to prevent repeating failed tests.
+- Align BI/RevOps early so new metrics get logged before launch.
+
+---