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skills/brand-voice-glossary/SKILL.md

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+---
+name: brand-voice-glossary
+description: Tone, diction, and phrasebook system for consistent writing + localization.
+---
+
+# Brand Voice Glossary Skill
+
+## When to Use
+- Launching or updating tone-of-voice guidance.
+- Training agencies, freelancers, or new hires on copy standards.
+- Localizing content while staying on-brand.
+
+## Framework
+1. **Voice Attributes** – list do/don't traits with examples (e.g., Bold not boastful).
+2. **Vocabulary Pillars** – preferred nouns, verbs, phrases, banned words.
+3. **Grammar & Formatting** – casing, punctuation, bullet styles, inclusive language rules.
+4. **Persona Variations** – how tone flexes for exec, developer, partner, or consumer audiences.
+5. **Localization Notes** – translation guardrails, cultural considerations, fallback phrases.
+
+## Templates
+- **Voice Matrix**: See `assets/voice_matrix.md` for attributes and vocabulary.
+- **One-page cheat sheet** for quick reference.
+- **Long-form guide** with annotated examples.
+- **Localization briefing form** capturing nuance requirements.
+
+## Tips
+- Include audio/video examples for spoken tone if possible.
+- Refresh quarterly with new product names and competitive language shifts.
+- Pair with `define-brand-platform` and `design-multi-channel-brand-experience` to auto-insert tone guidance.
+
+---