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skills/brand-narrative-playbook/SKILL.md

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+---
+name: brand-narrative-playbook
+description: Messaging and storytelling template that keeps positioning consistent
+  across audiences.
+---
+
+# Brand Narrative Playbook Skill
+
+## When to Use
+- Defining or refreshing core messaging pillars.
+- Translating positioning into talk tracks for different personas/channels.
+- Auditing campaigns for narrative consistency.
+
+## Framework
+1. **Audience Grid** – ICP, persona, stage, key pain/aspiration.
+2. **Narrative Arc** – context, tension, resolution, proof, call-to-action.
+3. **Pillar Mapping** – tie each story beat to brand pillars and supporting evidence.
+4. **Proof Library** – customers, metrics, analyst quotes, product demos.
+5. **Adaptation Guide** – tone, length, channel tweaks, localization notes.
+
+## Templates
+- **Narrative Framework**: See `references/narrative_framework.md` for the arc and audience grid.
+- **Messaging hierarchy doc** with prompts.
+- **Storyboard slides** for exec, sales, product, and customer marketing audiences.
+- **QA checklist** ensuring each asset hits pillar + proof requirements.
+
+## Tips
+- Keep a “retire/refresh” log for outdated proof.
+- Include “watch-outs” for overused phrases or compliance issues.
+- Pair with `define-brand-platform` to auto-populate pillar content.
+
+---