1.4 KiB
1.4 KiB
name, description
| name | description |
|---|---|
| personalization | Use when crafting tiered ABM messaging, offers, and creative variants. |
Personalized Engagement Systems Skill
When to Use
- Building custom messaging for target accounts or personas.
- Coordinating creative assets across channels (email, ads, social, direct mail).
- Auditing personalization depth per tier to maintain SLAs.
Framework
- Persona & Pain Mapping – capture value props, proof, objections per stakeholder.
- Offer Alignment – pair offers (executive briefing, POV deck, workshop, custom report) to stage and tier.
- Channel Adaptation – tailor copy lengths, creative specs, CTAs across email, ads, social, events.
- Asset Governance – maintain snippet libraries, approval workflows, localization notes.
- Experimentation – track personalization tests (hook, CTA, asset format) with measurement plan.
Templates
- Personalization Tokens: See
assets/personalization_tokens.jsonfor dynamic field examples. - Persona messaging grid (pain, proof, CTA, asset reference).
- Multichannel asset tracker (status, owner, personalization depth, expiration).
- Personalization QA checklist (tokens, data sources, compliance, accessibility).
Tips
- Reuse modular narrative blocks to scale while keeping customization high.
- Sync with copywriting + design teams early for high-value tiers.
- Monitor engagement vs personalization depth to justify future investments.