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skills/signal-intel/SKILL.md

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+---
+name: signal-intel
+description: Use when consolidating intent, product usage, and third-party signals
+  to prioritize ABM actions.
+---
+
+# Signal Intelligence Systems Skill
+
+## When to Use
+- Monitoring account readiness for ABM plays.
+- Prioritizing SDR/AE follow-up based on live engagement.
+- Coordinating signal-based automations (ads suppression, nurture routing, sales alerts).
+
+## Signal Sources
+1. **Intent Platforms** – Bombora, 6sense, ZoomInfo (topics, spike scores, recency).
+2. **Product Usage** – PQL metrics, feature adoption, seat utilization, idle license detection.
+3. **Engagement** – email/web activity, event attendance, community participation, SDR/AE touchpoints.
+4. **Commercial** – opp stages, renewal windows, open tickets, expansion likelihood.
+5. **External Events** – hiring, funding, tech stack changes, executive moves, news.
+
+## Framework
+1. Normalize identifiers (domain, account ID) across sources.
+2. Define scoring rules per signal category with decay functions.
+3. Build alerts/automations (Slack, email, CRM tasks, MAP triggers).
+4. Feed prioritized lists into plays (target-accounts, plan-plays, monitor-abm).
+5. Log outcomes to refine weighting and ROI.
+
+## Templates
+- Signal scoring worksheet (source, weight, freshness, trigger threshold).
+- Alert matrix (signal → delivery channel → owner → SLA).
+- Data dictionary for dashboards/warehouse models.
+
+## Tips
+- Combine at least two signal types before triggering high-effort plays.
+- Store historical signal snapshots to correlate with pipeline impact.
+- Align privacy/compliance flags with marketing automation + CRM suppression rules.
+
+---