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skills/personalization/SKILL.md

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+---
+name: personalization
+description: Use when crafting tiered ABM messaging, offers, and creative variants.
+---
+
+# Personalized Engagement Systems Skill
+
+## When to Use
+- Building custom messaging for target accounts or personas.
+- Coordinating creative assets across channels (email, ads, social, direct mail).
+- Auditing personalization depth per tier to maintain SLAs.
+
+## Framework
+1. **Persona & Pain Mapping** – capture value props, proof, objections per stakeholder.
+2. **Offer Alignment** – pair offers (executive briefing, POV deck, workshop, custom report) to stage and tier.
+3. **Channel Adaptation** – tailor copy lengths, creative specs, CTAs across email, ads, social, events.
+4. **Asset Governance** – maintain snippet libraries, approval workflows, localization notes.
+5. **Experimentation** – track personalization tests (hook, CTA, asset format) with measurement plan.
+
+## Templates
+- **Personalization Tokens**: See `assets/personalization_tokens.json` for dynamic field examples.
+- **Persona messaging grid** (pain, proof, CTA, asset reference).
+- **Multichannel asset tracker** (status, owner, personalization depth, expiration).
+- **Personalization QA checklist** (tokens, data sources, compliance, accessibility).
+
+## Tips
+- Reuse modular narrative blocks to scale while keeping customization high.
+- Sync with copywriting + design teams early for high-value tiers.
+- Monitor engagement vs personalization depth to justify future investments.
+
+---