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commands/monitor-abm.md

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+---
+name: monitor-abm
+description: Builds an ABM operations dashboard + action plan for engagement, pipeline, and experiment tracking.
+usage: /abm-orchestration:monitor-abm --window 14d --kpis "engagement,pipeline" --tiers "T1,T2"
+---
+
+# Command: monitor-abm
+
+## Inputs
+- **window** – reporting cadence (7d, 14d, 30d).
+- **kpis** – comma-separated metrics (engagement, meetings, pipeline, win rate, velocity).
+- **tiers** – tiers to highlight.
+- **experiments** – optional test IDs or hypotheses to report on.
+- **alerts** – optional thresholds for notifications.
+
+## Workflow
+1. **Data Consolidation** – CRM, MAP, ads, web analytics, SDR activity, events.
+2. **KPI Visualization** – build charts/tables by tier, persona, channel, play.
+3. **Insight & Action** – detect drop-offs, accounts needing intervention, creative fatigue.
+4. **Experiment Review** – summarize running tests, significance, next steps.
+5. **Governance** – document owner assignments, follow-ups, escalation paths.
+
+## Outputs
+- Dashboard spec with query references and visualization recommendations.
+- Weekly digest framework (insights, actions, blocked items).
+- Alert + SLA tracker for tiered escalations.
+
+## Agent/Skill Invocations
+- `abm-analyst` – drives data synthesis.
+- `signal-intel` skill – ensures intent/product signals surface in reporting.
+- `account-tiering` skill – keeps metrics aligned to tier definitions.
+
+---

commands/plan-plays.md

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+---
+name: plan-plays
+description: Produces an ABM playbook roadmap with offers, channels, and timelines aligned to tiers.
+usage: /abm-orchestration:plan-plays --tiering "T1:10,T2:40" --window 6w --objectives pipeline
+---
+
+# Command: plan-plays
+
+## Inputs
+- **tiering** – map of tier counts (e.g., `T1:10,T2:40`).
+- **window** – program duration (e.g., 6w, quarter).
+- **objectives** – pipeline, expansion, strategic meetings, adoption.
+- **channels** – optional list (ads, email, direct mail, exec events, social).
+- **offers** – optional predefined offers to include.
+
+### GTM Agents Pattern & Plan Checklist
+> Derived from GTM Agents orchestrator model @puerto/plugins/orchestrator/README.md#112-325.
+
+- **Pattern selection**: Start with a **diamond** pattern (strategy intake → parallel pod planning → consolidation) and switch to **pipeline** when play development must stay sequential. Record the chosen pattern in the plan header.
+- **Plan schema**: Every run saves `.claude/plans/plan-<timestamp>.json` including objective, stages, parallel groups, agent assignments, context handoffs, error handling, and success criteria.
+- **Tool hooks**: Reference `docs/gtm-essentials.md` tools explicitly (Serena for CRM/MAP patches, Context7 for platform docs, Sequential Thinking for retros, Playwright for QA on assets/landing pages).
+- **Guardrails**: Define retry strategy (default 2 attempts) and escalation path (ABM Strategist → Sales Director) for any failed stage.
+- **Review**: Before execution, run the checklist in `docs/usage-guide.md#orchestration-best-practices-puerto-parity` to confirm agents, dependencies, and deliverables.
+
+## Workflow
+1. **Strategy Alignment** – confirm goals, budget, team capacity, channel constraints.
+2. **Play Library Selection** – choose plays per tier (executive experience, custom content, direct mail, workshops, ads).
+3. **Timeline & Cadence** – schedule waves of outreach, follow-up, and standups.
+4. **Asset & Owner Mapping** – identify required content, personalization, approvals, stakeholders.
+5. **Measurement Plan** – define KPIs per play (engagement, meetings, pipeline) and reporting cadence.
+
+## Outputs
+- Playbook table (tier, play, channel, owner, CTA, assets, SLAs).
+- Calendar/timeline highlighting waves, reviews, retros.
+- Risk + dependency log (asset gaps, approval needs, data requirements).
+- Plan JSON stored in `.claude/plans` with version history (update if owners/scope change).
+
+## Agent/Skill Invocations
+- `abm-strategist` – leads play selection + governance.
+- `account-planner` – maps plays to specific accounts/personas.
+- `personalization` skill – ensures messaging + assets are tailored.
+
+## GTM Agents Safeguards
+- **Fallback agents**: document substitutions (e.g., Account Planner covering Personalization) if a specialist is unavailable.
+- **Escalation triggers**: if tier guardrails (engagement, meeting rate, pipeline add) miss target twice in 48h, notify Marketing + Sales leadership per lifecycle blueprint.
+- **Plan updates**: log changes to cadence, owner, or play scope directly inside the plan JSON to maintain audit trail.
+
+---

commands/target-accounts.md

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+---
+name: target-accounts
+description: Generates a prioritized ABM target list with tiering, buying committees, and activation triggers.
+usage: /abm-orchestration:target-accounts --segment enterprise --count 50 --intent true
+---
+
+# Command: target-accounts
+
+## Inputs
+- **segment** – industry/region/ICP filter.
+- **count** – number of accounts to return per tier.
+- **intent** – whether to pull live intent signals (true/false).
+- **customers** – include/exclude customers for expansion plays.
+- **notes** – optional constraints (ex: “no active opps”).
+
+## Workflow
+1. **Data Merge** – combine CRM, enrichment, intent, product usage, partner data.
+2. **Scoring & Tiering** – apply ideal customer fit, engagement, pipeline stage to produce T1/T2/T3 split.
+3. **Buying Committee Mapping** – surface key personas, roles, known contacts.
+4. **Signal Highlights** – list recent intent spikes, product usage, news, hiring signals.
+5. **Activation Suggestions** – propose first-touch plays per tier.
+
+## Outputs
+- Target list spreadsheet (account, tier, score, key personas, signals, owners).
+- Buying committee summary + contact gaps.
+- Recommended next play per tier (event invite, executive briefing, nurture).
+
+## Agent/Skill Invocations
+- `abm-strategist` – ensures scoring logic aligns with program goals.
+- `account-tiering` skill – enforces tier definitions.
+- `signal-intel` skill – aggregates intent/product signals.
+
+---