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Zhongwei Li
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.claude-plugin/plugin.json
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12
.claude-plugin/plugin.json
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{
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"name": "competitive-ads-extractor",
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"description": "Extracts and analyzes competitors' ads from ad libraries to understand messaging and creative approaches that resonate.",
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"version": "0.0.0-2025.11.28",
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"author": {
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"name": "ComposioHQ",
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"email": "tech@composio.dev"
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},
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"skills": [
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"./"
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]
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}
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3
README.md
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README.md
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# competitive-ads-extractor
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Extracts and analyzes competitors' ads from ad libraries to understand messaging and creative approaches that resonate.
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293
SKILL.md
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SKILL.md
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---
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name: competitive-ads-extractor
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description: Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
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---
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# Competitive Ads Extractor
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This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.
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## When to Use This Skill
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- Researching competitor ad strategies
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- Finding inspiration for your own ads
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- Understanding market positioning
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- Identifying successful ad patterns
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- Analyzing messaging that works
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- Discovering new use cases or pain points
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- Planning ad campaigns with proven concepts
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## What This Skill Does
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1. **Extracts Ads**: Scrapes ads from Facebook Ad Library, LinkedIn, etc.
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2. **Captures Screenshots**: Saves visual copies of all ads
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3. **Analyzes Messaging**: Identifies problems, use cases, and value props
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4. **Categorizes Ads**: Groups by theme, audience, or format
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5. **Identifies Patterns**: Finds common successful approaches
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6. **Provides Insights**: Explains why certain ads likely perform well
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## How to Use
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### Basic Extraction
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```
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Extract all current ads from [Competitor Name] on Facebook Ad Library
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```
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```
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Scrape ads from [Company] and analyze their messaging
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```
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### Specific Analysis
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```
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Get all ads from [Competitor] focusing on their messaging
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about [specific problem]. What pain points are they highlighting?
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```
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### Competitive Set
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```
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Extract ads from these 5 competitors: [list].
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Compare their approaches and tell me what's working.
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```
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### Specific Platform
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```
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Get LinkedIn ads from [Competitor] and analyze their
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B2B positioning strategy
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```
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## Example
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**User**: "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."
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**Process**:
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```
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Accessing Facebook Ad Library...
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Searching for: Notion
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Found: 23 active ads
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Extracting screenshots...
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[████████████████████] 100%
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Saved to: competitor-ads/notion/
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- ad-001-collaboration.png
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- ad-002-productivity.png
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- ad-003-templates.png
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...
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Analyzing messaging...
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```
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**Output**:
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```
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# Notion Ad Analysis
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## Overview
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- Total Ads: 23 active
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- Primary Themes: Productivity (35%), Collaboration (30%),
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Templates (20%), AI Features (15%)
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- Ad Formats: Static images (60%), Video (40%)
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- CTA Patterns: "Try for free", "Get started"
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## Key Problems They're Highlighting
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1. **Scattered Information** (8 ads)
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Copy: "Stop switching between 10 different tools"
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Why it works: Direct pain point many teams face
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2. **Meeting Overload** (5 ads)
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Copy: "Replace unnecessary meetings with async updates"
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Why it works: Post-COVID remote work pain point
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3. **Lost Documentation** (4 ads)
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Copy: "Never ask 'where is that doc?' again"
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Why it works: Universal workplace frustration
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## Successful Creative Patterns
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### Pattern 1: Before/After Split
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- Shows chaotic tool landscape → Clean Notion workspace
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- Used in 6 high-performing ads
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- Visual metaphor is immediately clear
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### Pattern 2: Feature Showcase
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- GIF of actual product usage
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- Shows specific feature in 5 seconds
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- Used for new features (AI, templates)
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### Pattern 3: Social Proof
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- "Join 20M users" messaging
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- Customer logos
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- Used in 4 ads targeting enterprise
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## Copy That's Working
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Best Headlines:
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1. "Your team's knowledge, finally in one place"
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→ Benefit-focused, addresses pain directly
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2. "The all-in-one workspace"
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→ Clear positioning, broad appeal
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3. "AI that actually helps you work"
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→ Addresses AI skepticism, practical angle
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Best Body Copy Patterns:
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- Short sentences (under 10 words)
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- Focus on outcomes not features
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- Include specific numbers ("Cut meetings by 50%")
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## Audience Targeting Insights
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Based on ad variations:
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- Startup founders: Solo productivity angle
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- Team leads: Collaboration and alignment
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- Enterprise: Security and compliance mentions
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- Students: Free plan, templates, organization
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## Recommendations for Your Ads
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1. **Test the "tool sprawl" pain point**
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→ Strong resonance based on their ad frequency
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2. **Use product screenshots over abstract visuals**
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→ All their top ads show actual UI
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3. **Lead with the problem, not the solution**
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→ "Tired of X?" performs better than "Introducing Y"
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4. **Keep copy under 100 characters**
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→ Their shortest ads seem most frequent
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5. **Test before/after visual formats**
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→ Proven pattern in their creative
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## Files Saved
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- All ads: ~/competitor-ads/notion/
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- Analysis: ~/competitor-ads/notion/analysis.md
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- Best performers: ~/competitor-ads/notion/top-10/
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```
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**Inspired by:** Sumant Subrahmanya's use case from Lenny's Newsletter
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## What You Can Learn
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### Messaging Analysis
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- What problems they emphasize
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- How they position against competition
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- Value propositions that resonate
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- Target audience segments
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### Creative Patterns
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- Visual styles that work
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- Video vs. static image performance
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- Color schemes and branding
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- Layout patterns
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### Copy Formulas
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- Headline structures
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- Call-to-action patterns
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- Length and tone
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- Emotional triggers
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### Campaign Strategy
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- Seasonal campaigns
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- Product launch approaches
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- Feature announcement tactics
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- Retargeting patterns
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## Best Practices
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### Legal & Ethical
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✓ Only use for research and inspiration
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✓ Don't copy ads directly
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✓ Respect intellectual property
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✓ Use insights to inform original creative
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✗ Don't plagiarize copy or steal designs
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### Analysis Tips
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1. **Look for patterns**: What themes repeat?
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2. **Track over time**: Save ads monthly to see evolution
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3. **Test hypotheses**: Adapt successful patterns for your brand
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4. **Segment by audience**: Different messages for different targets
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5. **Compare platforms**: LinkedIn vs Facebook messaging differs
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## Advanced Features
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### Trend Tracking
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```
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Compare [Competitor]'s ads from Q1 vs Q2.
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What messaging has changed?
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```
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### Multi-Competitor Analysis
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```
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Extract ads from [Company A], [Company B], [Company C].
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What are the common patterns? Where do they differ?
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```
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### Industry Benchmarks
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```
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Show me ad patterns across the top 10 project management
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tools. What problems do they all focus on?
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```
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### Format Analysis
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```
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Analyze video ads vs static image ads from [Competitor].
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Which gets more engagement? (if data available)
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```
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## Common Workflows
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### Ad Campaign Planning
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1. Extract competitor ads
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2. Identify successful patterns
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3. Note gaps in their messaging
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4. Brainstorm unique angles
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5. Draft test ad variations
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### Positioning Research
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1. Get ads from 5 competitors
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2. Map their positioning
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3. Find underserved angles
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4. Develop differentiated messaging
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5. Test against their approaches
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### Creative Inspiration
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1. Extract ads by theme
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2. Analyze visual patterns
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3. Note color and layout trends
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4. Adapt successful patterns
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5. Create original variations
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## Tips for Success
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1. **Regular Monitoring**: Check monthly for changes
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2. **Broad Research**: Look at adjacent competitors too
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3. **Save Everything**: Build a reference library
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4. **Test Insights**: Run your own experiments
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5. **Track Performance**: A/B test inspired concepts
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6. **Stay Original**: Use for inspiration, not copying
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7. **Multiple Platforms**: Compare Facebook, LinkedIn, TikTok, etc.
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## Output Formats
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- **Screenshots**: All ads saved as images
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- **Analysis Report**: Markdown summary of insights
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- **Spreadsheet**: CSV with ad copy, CTAs, themes
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- **Presentation**: Visual deck of top performers
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- **Pattern Library**: Categorized by approach
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## Related Use Cases
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- Writing better ad copy for your campaigns
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- Understanding market positioning
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- Finding content gaps in your messaging
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- Discovering new use cases for your product
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- Planning product marketing strategy
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- Inspiring social media content
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45
plugin.lock.json
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45
plugin.lock.json
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{
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"$schema": "internal://schemas/plugin.lock.v1.json",
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"pluginId": "gh:ComposioHQ/awesome-claude-skills:competitive-ads-extractor",
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"normalized": {
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"generatedAt": "2025-11-28T10:10:04.046849Z",
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"toolVersion": "publish_plugins.py@0.2.0"
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},
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"origin": {
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"remote": "git@github.com:zhongweili/42plugin-data.git",
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"branch": "master",
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"commit": "aa1497ed0949fd50e99e70d6324a29c5b34f9390",
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"name": "competitive-ads-extractor",
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"description": "Extracts and analyzes competitors' ads from ad libraries to understand messaging and creative approaches that resonate.",
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"version": null
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},
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"flags": []
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