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commands/segment_analysis.md
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commands/segment_analysis.md
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---
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description: Analyze user segments and cohorts for targeted insights
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category: analytics
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tools: Task, TodoWrite
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model: inherit
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version: 1.0.0
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---
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# Segment Analysis
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Deep-dive into specific user segments, cohorts, or customer groups using PostHog data.
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## Usage
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```bash
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/segment-analysis <segment-description>
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Examples:
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/segment-analysis "users from paid plans vs free plans"
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/segment-analysis "power users who use feature X daily"
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/segment-analysis "users who churned in last 30 days"
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/segment-analysis "cohort: signed up in Q4 2024"
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```
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## What This Analyzes
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### User Segments
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- By plan type (free, pro, enterprise)
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- By geography (country, region)
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- By acquisition source (organic, paid, referral)
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- By behavior (power users, casual users, at-risk)
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### Cohort Analysis
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- By signup date (monthly, weekly cohorts)
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- By first feature used
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- By activation milestone reached
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- By engagement level
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### Comparison Analysis
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- Segment A vs Segment B
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- Before/after feature launch
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- Treatment vs control (A/B tests)
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- Time period comparisons
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## Example Analyses
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### Plan Comparison
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```bash
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/segment-analysis "Compare engagement patterns between free and paid users: session frequency, feature usage, retention"
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```
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### Power User Identification
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```bash
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/segment-analysis "Identify our power users: who are they, what features do they use, what's their profile?"
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```
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### Churn Analysis
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```bash
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/segment-analysis "Analyze users who churned: what were their last actions, which features didn't they use?"
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```
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### Geographic Performance
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```bash
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/segment-analysis "Compare conversion rates and engagement across our top 5 countries"
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```
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### Cohort Retention
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```bash
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/segment-analysis "Show retention curves for each monthly signup cohort in 2024"
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```
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## Output Format
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Analysis typically includes:
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- **Segment characteristics** (size, demographics, behavior)
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- **Key metrics** for each segment
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- **Comparative insights** between segments
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- **Behavior patterns** unique to segment
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- **Recommendations** for targeting or improvement
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## Segmentation Criteria
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You can segment by:
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- **Demographics**: Country, language, device type
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- **Behavior**: Feature usage, session frequency, engagement score
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- **Business**: Plan type, payment history, LTV
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- **Temporal**: Signup date, last active, tenure
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- **Custom**: Any event or property in PostHog
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## Advanced Analysis
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### Multi-dimensional Segmentation
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```bash
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/segment-analysis "Power users (5+ sessions/week) from enterprise plans who use feature X"
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```
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### Funnel by Segment
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```bash
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/segment-analysis "Compare signup to activation funnel for organic vs paid traffic"
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```
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### Retention by Segment
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```bash
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/segment-analysis "30-day retention by initial feature used"
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```
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## Tips for Better Analysis
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1. **Be specific** - Define your segment clearly
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2. **Ask for comparisons** - "vs" between segments reveals insights
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3. **Look for patterns** - What makes segments different?
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4. **Consider time** - Trends over time matter
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5. **Combine criteria** - Multi-dimensional segments can be revealing
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## Context Cost
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Plugin uses ~40k tokens. Disable when analysis is complete:
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```bash
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/plugin disable catalyst-analytics
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```
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---
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**See also**: `/analyze-user-behavior`, `/product-metrics`
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