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skills/brand-strategy/SKILL.md

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+# Brand Strategy
+
+**Brand positioning, visual identity, and design system architecture**
+
+## Brand Positioning Framework
+
+### 1. Brand Foundation
+- Mission: Why you exist
+- Vision: Where you're going
+- Values: What you believe
+- Purpose: Your impact
+
+### 2. Target Audience
+- Demographics
+- Psychographics
+- Pain points
+- Aspirations
+
+### 3. Competitive Analysis
+- Direct competitors
+- Indirect competitors
+- Market gaps
+- Differentiation opportunities
+
+### 4. Brand Positioning Statement
+"For [target audience] who [need/want], [brand] is a [category] that [unique benefit] because [reason to believe]."
+
+### 5. Brand Personality
+- Voice and tone
+- Character traits
+- Communication style
+- Visual aesthetic
+
+## Visual Identity System
+
+### Logo Design
+- Primary logo
+- Logo variations (horizontal, stacked, icon)
+- Clear space requirements
+- Minimum size specifications
+- Incorrect usage examples
+
+### Color Palette
+- Primary colors (2-3)
+- Secondary colors (3-5)
+- Neutral colors
+- Color meanings and usage
+- Accessibility considerations
+
+### Typography
+- Primary typeface (headings)
+- Secondary typeface (body)
+- Type scale
+- Font weights and styles
+- Web fonts and fallbacks
+
+### Imagery Style
+- Photography guidelines
+- Illustration style
+- Iconography
+- Graphic elements
+- Image treatments
+
+## Design System Architecture
+
+### Component Hierarchy
+1. Foundations (colors, typography, spacing)
+2. Atoms (buttons, inputs, icons)
+3. Molecules (form fields, cards)
+4. Organisms (headers, footers, forms)
+5. Templates (page layouts)
+6. Pages (actual implementations)
+
+### Design Tokens
+```json
+{
+  "color": {
+    "primary": "#0066CC",
+    "secondary": "#FF6B35"
+  },
+  "spacing": {
+    "xs": "4px",
+    "sm": "8px",
+    "md": "16px",
+    "lg": "24px",
+    "xl": "32px"
+  },
+  "typography": {
+    "fontFamily": {
+      "heading": "Inter",
+      "body": "Inter"
+    }
+  }
+}
+```
+
+### Component Library Structure
+- Component documentation
+- Usage guidelines
+- Code examples
+- Accessibility notes
+- Design specs (Figma/Sketch)
+
+## Brand Guidelines
+
+### Voice and Tone
+- Professional but approachable
+- Clear and concise
+- Empathetic and supportive
+- Confident but humble
+
+### Writing Style
+- Active voice preferred
+- Second person ("you")
+- Contractions acceptable
+- Industry jargon avoided
+
+### Photography Guidelines
+- Authentic, not stock-looking
+- Diverse representation
+- Natural lighting preferred
+- Consistent editing style
+
+### Social Media Guidelines
+- Platform-specific adaptations
+- Hashtag usage
+- Emoji usage
+- Response templates
+
+## Implementation
+
+### Brand Rollout
+1. Internal launch (team training)
+2. Digital assets (website, social)
+3. Physical materials (business cards, signage)
+4. Marketing campaigns
+5. Brand monitoring and evolution
+
+### Brand Governance
+- Brand steward role
+- Approval processes
+- Usage audits
+- Brand evolution strategy
+- Trademark protection
+
+## Measurement
+
+- Brand awareness metrics
+- Brand perception surveys
+- Competitive positioning tracking
+- Visual identity consistency scores
+- Brand equity valuation
+