gh-bandofai-puerto-plugins-design/skills/brand-strategy/SKILL.md

Brand Strategy

Brand positioning, visual identity, and design system architecture

Brand Positioning Framework

1. Brand Foundation

• Mission: Why you exist
• Vision: Where you're going
• Values: What you believe
• Purpose: Your impact

2. Target Audience

• Demographics
• Psychographics
• Pain points
• Aspirations

3. Competitive Analysis

• Direct competitors
• Indirect competitors
• Market gaps
• Differentiation opportunities

4. Brand Positioning Statement

"For [target audience] who [need/want], [brand] is a [category] that [unique benefit] because [reason to believe]."

5. Brand Personality

• Voice and tone
• Character traits
• Communication style
• Visual aesthetic

Visual Identity System

Logo Design

• Primary logo
• Logo variations (horizontal, stacked, icon)
• Clear space requirements
• Minimum size specifications
• Incorrect usage examples

Color Palette

• Primary colors (2-3)
• Secondary colors (3-5)
• Neutral colors
• Color meanings and usage
• Accessibility considerations

Typography

• Primary typeface (headings)
• Secondary typeface (body)
• Type scale
• Font weights and styles
• Web fonts and fallbacks

Imagery Style

• Photography guidelines
• Illustration style
• Iconography
• Graphic elements
• Image treatments

Design System Architecture

Component Hierarchy

1. Foundations (colors, typography, spacing)
2. Atoms (buttons, inputs, icons)
3. Molecules (form fields, cards)
4. Organisms (headers, footers, forms)
5. Templates (page layouts)
6. Pages (actual implementations)

Design Tokens

{
  "color": {
    "primary": "#0066CC",
    "secondary": "#FF6B35"
  },
  "spacing": {
    "xs": "4px",
    "sm": "8px",
    "md": "16px",
    "lg": "24px",
    "xl": "32px"
  },
  "typography": {
    "fontFamily": {
      "heading": "Inter",
      "body": "Inter"
    }
  }
}

Component Library Structure

• Component documentation
• Usage guidelines
• Code examples
• Accessibility notes
• Design specs (Figma/Sketch)

Brand Guidelines

Voice and Tone

• Professional but approachable
• Clear and concise
• Empathetic and supportive
• Confident but humble

Writing Style

• Active voice preferred
• Second person ("you")
• Contractions acceptable
• Industry jargon avoided

Photography Guidelines

• Authentic, not stock-looking
• Diverse representation
• Natural lighting preferred
• Consistent editing style

Social Media Guidelines

• Platform-specific adaptations
• Hashtag usage
• Emoji usage
• Response templates

Implementation

Brand Rollout

1. Internal launch (team training)
2. Digital assets (website, social)
3. Physical materials (business cards, signage)
4. Marketing campaigns
5. Brand monitoring and evolution

Brand Governance

• Brand steward role
• Approval processes
• Usage audits
• Brand evolution strategy
• Trademark protection

Measurement

• Brand awareness metrics
• Brand perception surveys
• Competitive positioning tracking
• Visual identity consistency scores
• Brand equity valuation