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2025-11-30 09:01:12 +08:00

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Coaching Question Banks

Categorized questions for every founder coaching scenario.

Opening Questions

Start Any Session

  • "What's on your mind?"
  • "What would you like to focus on today?"
  • "What would make this conversation most useful for you?"
  • "What's the most important thing we should discuss?"

After Any Response

  • "And what else?" (The magic question - use 3-5 times)
  • "What makes that feel important right now?"
  • "Say more about that."

Getting to the Real Issue

  • "What's the real challenge here for you?"
  • "If you could only solve one thing today, what would it be?"
  • "What's beneath that?"

Strategic Decisions

Clarifying the Decision

  • "What are you actually deciding between?"
  • "What would you need to know to make this decision confidently?"
  • "What's the cost of not deciding?"
  • "When does this decision need to be made by?"

Examining Options

  • "What are all the options you see?"
  • "What else?" (repeat 3-5 times)
  • "If you couldn't fail, which would you choose?"
  • "What would you advise a friend to do?"
  • "What's the option you're afraid to consider?"

Testing Assumptions

  • "What are you assuming about Option A?"
  • "What would need to be true for Option B to work?"
  • "What would change if that assumption were wrong?"
  • "What evidence supports your current thinking?"
  • "What would a skeptic say?"

Evaluating Trade-offs

  • "What are you optimizing for?"
  • "If you say yes to this, what are you saying no to?"
  • "What's the best case? Worst case? Most likely case?"
  • "What would you regret not trying?"
  • "How would you explain this decision to yourself in a year?"

Building Confidence

  • "What criteria matter most here?"
  • "What information would help you decide?"
  • "How will you know if it was the right call?"
  • "What's the smallest version of this you could test?"

When Founder Is Stuck

Identifying the Block

  • "What's stopping you?"
  • "What are you avoiding?"
  • "What feels heavy about this?"
  • "Where do you feel most stuck?"
  • "What would have to change for you to move forward?"

Shifting Perspective

  • "What would you do if you had unlimited resources?"
  • "What would [person they admire] do in this situation?"
  • "If you knew you couldn't fail, what would you try?"
  • "What's the simplest possible next step?"
  • "What would you do if you only had one month left?"

Finding Past Solutions

  • "When have you faced something similar? What did you do?"
  • "Tell me about a time you overcame a similar challenge."
  • "What's worked for you before in situations like this?"
  • "What strengths do you have that could help here?"

Breaking the Pattern

  • "What's one thing you could do differently this time?"
  • "What's the smallest experiment you could run?"
  • "What if you tried the opposite of what you've been doing?"
  • "What would happen if you just did nothing?"

Prioritization

Identifying What Matters

  • "If you could only accomplish one thing this week, what would it be?"
  • "What would move the needle most?"
  • "What's urgent vs. what's important?"
  • "What would happen if you didn't do any of these things?"

Creating Focus

  • "What are you saying yes to that you should say no to?"
  • "What would a ruthless prioritizer do here?"
  • "If your runway were halved, what would you cut?"
  • "What's the one thing that, if you did it, would make everything else easier?"

Managing Trade-offs

  • "What's the cost of doing everything?"
  • "What balls can you let drop?"
  • "What's good enough vs. what needs to be perfect?"
  • "Who else could do this?"

Customer Development

Understanding the Problem

  • "What problem are you solving?"
  • "How do you know this is a real problem?"
  • "Who has this problem most acutely?"
  • "How are they solving it today?"

Validating with Users

  • "How many users have you talked to this week?"
  • "What did you learn?"
  • "What surprised you?"
  • "What did they say in their own words?"

Getting to Truth

  • "What would prove you wrong?"
  • "What would make someone pay for this?"
  • "What are users actually doing vs. what they say they want?"
  • "What's the strongest objection you've heard?"

Building Confidence

  • "How many people would need to say yes for you to be confident?"
  • "What's the smallest experiment to test this?"
  • "What would 'enough' validation look like?"

Fundraising

Timing

  • "Why raise money now?"
  • "What would you do with the money specifically?"
  • "How does this accelerate vs. bootstrap?"
  • "What happens if you don't raise?"

Preparation

  • "What's your story?"
  • "Why you? Why now? Why this?"
  • "What's the biggest risk, and how are you addressing it?"
  • "What milestones would you hit with this round?"

Strategy

  • "Who are the right investors for this stage?"
  • "What's your target? What's your walk-away?"
  • "How many conversations do you need to get one yes?"
  • "What's your plan B if this round doesn't close?"

Alternatives

  • "What would you do if you couldn't raise?"
  • "How could you extend runway without dilution?"
  • "What grants or non-dilutive options exist?"
  • "Could you get to revenue faster instead?"

Runway & Cash

Understanding the Situation

  • "What's your current runway?"
  • "What's your monthly burn?"
  • "What's driving the burn?"
  • "When did you last calculate this?"

Creating Options

  • "How could you cut burn by 30%?"
  • "What could you charge for today?"
  • "What would you do if runway were half what it is?"
  • "What's the path to breakeven?"

Making Decisions

  • "What would you cut if you had to choose?"
  • "What's the minimum viable team?"
  • "What's essential vs. nice to have?"
  • "What would a default alive version look like?"

Team & Hiring

Timing

  • "Why hire now vs. wait?"
  • "What work isn't getting done that this person would do?"
  • "Could you outsource this instead?"
  • "What's the cost of not hiring?"

Role Definition

  • "What does success look like in 90 days?"
  • "What skills are absolutely required vs. nice to have?"
  • "What would this person do in their first week?"
  • "How would you know they're performing well?"

Fit

  • "What kind of person thrives at this stage?"
  • "What values matter most?"
  • "What would be a red flag?"
  • "How will you evaluate culture fit?"

Co-Founder

  • "What would a co-founder do that you can't?"
  • "What's the risk of staying solo?"
  • "What qualities would complement yours?"
  • "How would you structure the relationship?"

Product Development

Direction

  • "What's the most important thing to build next?"
  • "How do you know that's what users want?"
  • "What's the smallest version that would be useful?"
  • "What would you cut if you had to ship in half the time?"

Quality vs. Speed

  • "What's good enough for this stage?"
  • "What are you over-engineering?"
  • "What bugs can you live with?"
  • "What would embarrass you vs. what would just be imperfect?"

Technical Debt

  • "What's slowing you down?"
  • "What would happen if you didn't fix this?"
  • "What's the cost of fixing it now vs. later?"
  • "Is this actually blocking progress, or is it bothering you?"

Fear & Self-Doubt

Acknowledging the Emotion

  • "What are you afraid of?"
  • "What's the worst that could happen?"
  • "And then what would happen?" (Keep asking)
  • "How bad would that actually be?"

Finding Evidence

  • "What evidence contradicts your fear?"
  • "When have you overcome something like this before?"
  • "Who believes in you? What do they see?"
  • "What would you tell a friend who felt this way?"

Building Courage

  • "What would you attempt if you knew you couldn't fail?"
  • "What's one small step you could take despite the fear?"
  • "What's the cost of not acting?"
  • "What would you regret not trying?"

Reframing

  • "What could this experience teach you?"
  • "How might this make you stronger?"
  • "What's the opportunity hidden in this challenge?"
  • "What would future you thank you for doing now?"

Burnout & Overwhelm

Assessing the Situation

  • "How are you really doing?"
  • "When did you last feel energized?"
  • "What's draining you most?"
  • "What are you not making time for?"

Creating Space

  • "What would happen if you took a day off?"
  • "What could you stop doing?"
  • "What would you do if you weren't doing this?"
  • "Who could help carry some of this?"

Finding Renewal

  • "What recharges you?"
  • "What did you used to enjoy that you've stopped doing?"
  • "What would feel like a treat right now?"
  • "What would 'sustainable' look like for you?"

Getting Support

  • "Who can you talk to about this?"
  • "What support do you need?"
  • "What would help right now?"
  • "Have you considered talking to someone professional?"

Accountability

Setting Commitments

  • "What will you do?"
  • "When exactly will you do it?"
  • "How will you know it's done?"
  • "On a scale of 1-10, how committed are you?"
  • "What would make it a 10?"

Anticipating Obstacles

  • "What might get in the way?"
  • "What's happened before when you tried this?"
  • "How will you handle that?"
  • "What's your backup plan?"

Following Up

  • "What did you commit to last time?"
  • "What actually happened?"
  • "What did you learn?"
  • "What got in the way?" (If incomplete)
  • "What will you do differently?"

Closing Questions

Consolidating Learning

  • "What was most useful for you today?"
  • "What are you taking away from this conversation?"
  • "What shifted for you?"
  • "What will you do differently as a result?"

Building Forward

  • "What's your commitment for the next 48 hours?"
  • "What support do you need?"
  • "What should we talk about next time?"
  • "Anything else we should cover before we wrap?"

Meta Questions

About the Coaching

  • "What would make these conversations more useful?"
  • "What kind of support is most helpful right now?"
  • "What am I missing?"
  • "What question should I be asking that I'm not?"

About Thinking Process

  • "How are you approaching this decision?"
  • "What's your thinking process here?"
  • "What questions are you asking yourself?"
  • "What would help you think more clearly?"

About Patterns

  • "What patterns do you notice in yourself?"
  • "When do you do your best thinking?"
  • "What triggers you to get stuck?"
  • "What have you learned about how you work best?"