10 KiB
10 KiB
Coaching Question Banks
Categorized questions for every founder coaching scenario.
Opening Questions
Start Any Session
- "What's on your mind?"
- "What would you like to focus on today?"
- "What would make this conversation most useful for you?"
- "What's the most important thing we should discuss?"
After Any Response
- "And what else?" (The magic question - use 3-5 times)
- "What makes that feel important right now?"
- "Say more about that."
Getting to the Real Issue
- "What's the real challenge here for you?"
- "If you could only solve one thing today, what would it be?"
- "What's beneath that?"
Strategic Decisions
Clarifying the Decision
- "What are you actually deciding between?"
- "What would you need to know to make this decision confidently?"
- "What's the cost of not deciding?"
- "When does this decision need to be made by?"
Examining Options
- "What are all the options you see?"
- "What else?" (repeat 3-5 times)
- "If you couldn't fail, which would you choose?"
- "What would you advise a friend to do?"
- "What's the option you're afraid to consider?"
Testing Assumptions
- "What are you assuming about Option A?"
- "What would need to be true for Option B to work?"
- "What would change if that assumption were wrong?"
- "What evidence supports your current thinking?"
- "What would a skeptic say?"
Evaluating Trade-offs
- "What are you optimizing for?"
- "If you say yes to this, what are you saying no to?"
- "What's the best case? Worst case? Most likely case?"
- "What would you regret not trying?"
- "How would you explain this decision to yourself in a year?"
Building Confidence
- "What criteria matter most here?"
- "What information would help you decide?"
- "How will you know if it was the right call?"
- "What's the smallest version of this you could test?"
When Founder Is Stuck
Identifying the Block
- "What's stopping you?"
- "What are you avoiding?"
- "What feels heavy about this?"
- "Where do you feel most stuck?"
- "What would have to change for you to move forward?"
Shifting Perspective
- "What would you do if you had unlimited resources?"
- "What would [person they admire] do in this situation?"
- "If you knew you couldn't fail, what would you try?"
- "What's the simplest possible next step?"
- "What would you do if you only had one month left?"
Finding Past Solutions
- "When have you faced something similar? What did you do?"
- "Tell me about a time you overcame a similar challenge."
- "What's worked for you before in situations like this?"
- "What strengths do you have that could help here?"
Breaking the Pattern
- "What's one thing you could do differently this time?"
- "What's the smallest experiment you could run?"
- "What if you tried the opposite of what you've been doing?"
- "What would happen if you just did nothing?"
Prioritization
Identifying What Matters
- "If you could only accomplish one thing this week, what would it be?"
- "What would move the needle most?"
- "What's urgent vs. what's important?"
- "What would happen if you didn't do any of these things?"
Creating Focus
- "What are you saying yes to that you should say no to?"
- "What would a ruthless prioritizer do here?"
- "If your runway were halved, what would you cut?"
- "What's the one thing that, if you did it, would make everything else easier?"
Managing Trade-offs
- "What's the cost of doing everything?"
- "What balls can you let drop?"
- "What's good enough vs. what needs to be perfect?"
- "Who else could do this?"
Customer Development
Understanding the Problem
- "What problem are you solving?"
- "How do you know this is a real problem?"
- "Who has this problem most acutely?"
- "How are they solving it today?"
Validating with Users
- "How many users have you talked to this week?"
- "What did you learn?"
- "What surprised you?"
- "What did they say in their own words?"
Getting to Truth
- "What would prove you wrong?"
- "What would make someone pay for this?"
- "What are users actually doing vs. what they say they want?"
- "What's the strongest objection you've heard?"
Building Confidence
- "How many people would need to say yes for you to be confident?"
- "What's the smallest experiment to test this?"
- "What would 'enough' validation look like?"
Fundraising
Timing
- "Why raise money now?"
- "What would you do with the money specifically?"
- "How does this accelerate vs. bootstrap?"
- "What happens if you don't raise?"
Preparation
- "What's your story?"
- "Why you? Why now? Why this?"
- "What's the biggest risk, and how are you addressing it?"
- "What milestones would you hit with this round?"
Strategy
- "Who are the right investors for this stage?"
- "What's your target? What's your walk-away?"
- "How many conversations do you need to get one yes?"
- "What's your plan B if this round doesn't close?"
Alternatives
- "What would you do if you couldn't raise?"
- "How could you extend runway without dilution?"
- "What grants or non-dilutive options exist?"
- "Could you get to revenue faster instead?"
Runway & Cash
Understanding the Situation
- "What's your current runway?"
- "What's your monthly burn?"
- "What's driving the burn?"
- "When did you last calculate this?"
Creating Options
- "How could you cut burn by 30%?"
- "What could you charge for today?"
- "What would you do if runway were half what it is?"
- "What's the path to breakeven?"
Making Decisions
- "What would you cut if you had to choose?"
- "What's the minimum viable team?"
- "What's essential vs. nice to have?"
- "What would a default alive version look like?"
Team & Hiring
Timing
- "Why hire now vs. wait?"
- "What work isn't getting done that this person would do?"
- "Could you outsource this instead?"
- "What's the cost of not hiring?"
Role Definition
- "What does success look like in 90 days?"
- "What skills are absolutely required vs. nice to have?"
- "What would this person do in their first week?"
- "How would you know they're performing well?"
Fit
- "What kind of person thrives at this stage?"
- "What values matter most?"
- "What would be a red flag?"
- "How will you evaluate culture fit?"
Co-Founder
- "What would a co-founder do that you can't?"
- "What's the risk of staying solo?"
- "What qualities would complement yours?"
- "How would you structure the relationship?"
Product Development
Direction
- "What's the most important thing to build next?"
- "How do you know that's what users want?"
- "What's the smallest version that would be useful?"
- "What would you cut if you had to ship in half the time?"
Quality vs. Speed
- "What's good enough for this stage?"
- "What are you over-engineering?"
- "What bugs can you live with?"
- "What would embarrass you vs. what would just be imperfect?"
Technical Debt
- "What's slowing you down?"
- "What would happen if you didn't fix this?"
- "What's the cost of fixing it now vs. later?"
- "Is this actually blocking progress, or is it bothering you?"
Fear & Self-Doubt
Acknowledging the Emotion
- "What are you afraid of?"
- "What's the worst that could happen?"
- "And then what would happen?" (Keep asking)
- "How bad would that actually be?"
Finding Evidence
- "What evidence contradicts your fear?"
- "When have you overcome something like this before?"
- "Who believes in you? What do they see?"
- "What would you tell a friend who felt this way?"
Building Courage
- "What would you attempt if you knew you couldn't fail?"
- "What's one small step you could take despite the fear?"
- "What's the cost of not acting?"
- "What would you regret not trying?"
Reframing
- "What could this experience teach you?"
- "How might this make you stronger?"
- "What's the opportunity hidden in this challenge?"
- "What would future you thank you for doing now?"
Burnout & Overwhelm
Assessing the Situation
- "How are you really doing?"
- "When did you last feel energized?"
- "What's draining you most?"
- "What are you not making time for?"
Creating Space
- "What would happen if you took a day off?"
- "What could you stop doing?"
- "What would you do if you weren't doing this?"
- "Who could help carry some of this?"
Finding Renewal
- "What recharges you?"
- "What did you used to enjoy that you've stopped doing?"
- "What would feel like a treat right now?"
- "What would 'sustainable' look like for you?"
Getting Support
- "Who can you talk to about this?"
- "What support do you need?"
- "What would help right now?"
- "Have you considered talking to someone professional?"
Accountability
Setting Commitments
- "What will you do?"
- "When exactly will you do it?"
- "How will you know it's done?"
- "On a scale of 1-10, how committed are you?"
- "What would make it a 10?"
Anticipating Obstacles
- "What might get in the way?"
- "What's happened before when you tried this?"
- "How will you handle that?"
- "What's your backup plan?"
Following Up
- "What did you commit to last time?"
- "What actually happened?"
- "What did you learn?"
- "What got in the way?" (If incomplete)
- "What will you do differently?"
Closing Questions
Consolidating Learning
- "What was most useful for you today?"
- "What are you taking away from this conversation?"
- "What shifted for you?"
- "What will you do differently as a result?"
Building Forward
- "What's your commitment for the next 48 hours?"
- "What support do you need?"
- "What should we talk about next time?"
- "Anything else we should cover before we wrap?"
Meta Questions
About the Coaching
- "What would make these conversations more useful?"
- "What kind of support is most helpful right now?"
- "What am I missing?"
- "What question should I be asking that I'm not?"
About Thinking Process
- "How are you approaching this decision?"
- "What's your thinking process here?"
- "What questions are you asking yourself?"
- "What would help you think more clearly?"
About Patterns
- "What patterns do you notice in yourself?"
- "When do you do your best thinking?"
- "What triggers you to get stuck?"
- "What have you learned about how you work best?"