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# Vision Document Template
Use this template when creating a vision issue in GitHub Projects. Copy the structure below into the issue description, then fill in each section based on the discovery process.
---
## Product Vision: [Product Name]
### Problem Statement
**What problem exists?**
[Describe the core problem being addressed. Be specific about the pain points, challenges, or inefficiencies that currently exist.]
**Why does this problem matter?**
[Explain the impact of this problem—costs, frustration, missed opportunities, risks, etc. Quantify when possible.]
**Current State:**
[How do people currently address this problem? What workarounds, competitors, or manual processes exist? Why are these insufficient?]
---
### Target Users
**Primary Users:**
- **Who:** [Role, title, context]
- **Characteristics:** [Expertise level, environment, constraints]
- **Goals:** [What they're trying to achieve]
- **Pain Points:** [Specific frustrations or challenges they face]
**Secondary Users (if applicable):**
- **Who:** [Other stakeholders, admins, support staff]
- **Relationship:** [How they interact with primary users or the product]
**User Personas:**
[Optional: Create 1-2 concrete personas with names, backgrounds, and specific scenarios]
---
### Solution Overview
**In one sentence:**
[Elevator pitch: What this product does and who it's for]
**Core Capabilities:**
1. [First major capability]
2. [Second major capability]
3. [Third major capability]
[Describe the 2-3 essential things this product must do to deliver value]
**Unique Value Proposition:**
[What makes this solution different from or better than alternatives? Why would users choose this?]
---
### Core Value Proposition
**For Users:**
[How does this solution make users' lives better? What specific benefits do they gain?]
**Key Benefits:**
- [Benefit 1: e.g., Save 10 hours/week on manual reporting]
- [Benefit 2: e.g., Increase decision confidence with real-time data]
- [Benefit 3: e.g., Reduce errors from manual data entry]
**Differentiation:**
[Why is this better than current alternatives? What's the compelling reason to switch/adopt?]
---
### Success Metrics
**How we'll measure success:**
| Metric | Target | Timeframe |
|--------|--------|-----------|
| [Metric 1: e.g., Active Users] | [e.g., 10,000] | [e.g., 12 months] |
| [Metric 2: e.g., Weekly Retention] | [e.g., 70%] | [e.g., 6 months] |
| [Metric 3: e.g., Time Saved per User] | [e.g., 10 hrs/week] | [e.g., 3 months] |
**User Success Indicators:**
[What user behaviors or outcomes indicate the product is delivering value?]
- [Indicator 1]
- [Indicator 2]
- [Indicator 3]
---
### Scope & Boundaries
**In Scope:**
[What IS included in this vision]
- [Capability 1]
- [Capability 2]
- [Capability 3]
**Out of Scope:**
[What is explicitly NOT included—define boundaries to prevent scope creep]
- [Not doing 1]
- [Not doing 2]
- [Not doing 3]
**Future Considerations:**
[Things that might be considered later but aren't part of the initial vision]
- [Future item 1]
- [Future item 2]
---
### Strategic Alignment
**Business Goals:**
[How does this vision align with broader organizational or business objectives?]
**Market Opportunity:**
[What market need or opportunity does this address? Size, growth, trends?]
**Competitive Landscape:**
[Who else is in this space? How do we compare or differentiate?]
---
### Risks & Assumptions
**Key Assumptions:**
[What are we assuming to be true that could impact success?]
1. [Assumption 1]
2. [Assumption 2]
3. [Assumption 3]
**Known Risks:**
[What could go wrong or prevent success?]
- [Risk 1 + mitigation strategy]
- [Risk 2 + mitigation strategy]
---
## Notes
[Any additional context, background, or considerations]
---
## Next Steps
After finalizing this vision:
1. Share with stakeholders for feedback and alignment
2. Identify epics that will deliver on this vision
3. Reference this vision when prioritizing and making product decisions
4. Review and update quarterly or when significant learnings emerge