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skills/writing-skills/persuasion-principles.md

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+# Persuasion Principles for Skill Design
+
+## Overview
+
+LLMs respond to the same persuasion principles as humans. Understanding this psychology helps you design more effective skills - not to manipulate, but to ensure critical practices are followed even under pressure.
+
+**Research foundation:** Meincke et al. (2025) tested 7 persuasion principles with N=28,000 AI conversations. Persuasion techniques more than doubled compliance rates (33% → 72%, p < .001).
+
+## The Seven Principles
+
+### 1. Authority
+**What it is:** Deference to expertise, credentials, or official sources.
+
+**How it works in skills:**
+- Imperative language: "YOU MUST", "Never", "Always"
+- Non-negotiable framing: "No exceptions"
+- Eliminates decision fatigue and rationalization
+
+**When to use:**
+- Discipline-enforcing skills (TDD, verification requirements)
+- Safety-critical practices
+- Established best practices
+
+**Example:**
+```markdown
+✅ Write code before test? Delete it. Start over. No exceptions.
+❌ Consider writing tests first when feasible.
+```
+
+### 2. Commitment
+**What it is:** Consistency with prior actions, statements, or public declarations.
+
+**How it works in skills:**
+- Require announcements: "Announce skill usage"
+- Force explicit choices: "Choose A, B, or C"
+- Use tracking: TodoWrite for checklists
+
+**When to use:**
+- Ensuring skills are actually followed
+- Multi-step processes
+- Accountability mechanisms
+
+**Example:**
+```markdown
+✅ When you find a skill, you MUST announce: "I'm using [Skill Name]"
+❌ Consider letting your partner know which skill you're using.
+```
+
+### 3. Scarcity
+**What it is:** Urgency from time limits or limited availability.
+
+**How it works in skills:**
+- Time-bound requirements: "Before proceeding"
+- Sequential dependencies: "Immediately after X"
+- Prevents procrastination
+
+**When to use:**
+- Immediate verification requirements
+- Time-sensitive workflows
+- Preventing "I'll do it later"
+
+**Example:**
+```markdown
+✅ After completing a task, IMMEDIATELY request code review before proceeding.
+❌ You can review code when convenient.
+```
+
+### 4. Social Proof
+**What it is:** Conformity to what others do or what's considered normal.
+
+**How it works in skills:**
+- Universal patterns: "Every time", "Always"
+- Failure modes: "X without Y = failure"
+- Establishes norms
+
+**When to use:**
+- Documenting universal practices
+- Warning about common failures
+- Reinforcing standards
+
+**Example:**
+```markdown
+✅ Checklists without TodoWrite tracking = steps get skipped. Every time.
+❌ Some people find TodoWrite helpful for checklists.
+```
+
+### 5. Unity
+**What it is:** Shared identity, "we-ness", in-group belonging.
+
+**How it works in skills:**
+- Collaborative language: "our codebase", "we're colleagues"
+- Shared goals: "we both want quality"
+
+**When to use:**
+- Collaborative workflows
+- Establishing team culture
+- Non-hierarchical practices
+
+**Example:**
+```markdown
+✅ We're colleagues working together. I need your honest technical judgment.
+❌ You should probably tell me if I'm wrong.
+```
+
+### 6. Reciprocity
+**What it is:** Obligation to return benefits received.
+
+**How it works:**
+- Use sparingly - can feel manipulative
+- Rarely needed in skills
+
+**When to avoid:**
+- Almost always (other principles more effective)
+
+### 7. Liking
+**What it is:** Preference for cooperating with those we like.
+
+**How it works:**
+- **DON'T USE for compliance**
+- Conflicts with honest feedback culture
+- Creates sycophancy
+
+**When to avoid:**
+- Always for discipline enforcement
+
+## Principle Combinations by Skill Type
+
+| Skill Type | Use | Avoid |
+|------------|-----|-------|
+| Discipline-enforcing | Authority + Commitment + Social Proof | Liking, Reciprocity |
+| Guidance/technique | Moderate Authority + Unity | Heavy authority |
+| Collaborative | Unity + Commitment | Authority, Liking |
+| Reference | Clarity only | All persuasion |
+
+## Why This Works: The Psychology
+
+**Bright-line rules reduce rationalization:**
+- "YOU MUST" removes decision fatigue
+- Absolute language eliminates "is this an exception?" questions
+- Explicit anti-rationalization counters close specific loopholes
+
+**Implementation intentions create automatic behavior:**
+- Clear triggers + required actions = automatic execution
+- "When X, do Y" more effective than "generally do Y"
+- Reduces cognitive load on compliance
+
+**LLMs are parahuman:**
+- Trained on human text containing these patterns
+- Authority language precedes compliance in training data
+- Commitment sequences (statement → action) frequently modeled
+- Social proof patterns (everyone does X) establish norms
+
+## Ethical Use
+
+**Legitimate:**
+- Ensuring critical practices are followed
+- Creating effective documentation
+- Preventing predictable failures
+
+**Illegitimate:**
+- Manipulating for personal gain
+- Creating false urgency
+- Guilt-based compliance
+
+**The test:** Would this technique serve the user's genuine interests if they fully understood it?
+
+## Research Citations
+
+**Cialdini, R. B. (2021).** *Influence: The Psychology of Persuasion (New and Expanded).* Harper Business.
+- Seven principles of persuasion
+- Empirical foundation for influence research
+
+**Meincke, L., Shapiro, D., Duckworth, A. L., Mollick, E., Mollick, L., & Cialdini, R. (2025).** Call Me A Jerk: Persuading AI to Comply with Objectionable Requests. University of Pennsylvania.
+- Tested 7 principles with N=28,000 LLM conversations
+- Compliance increased 33% → 72% with persuasion techniques
+- Authority, commitment, scarcity most effective
+- Validates parahuman model of LLM behavior
+
+## Quick Reference
+
+When designing a skill, ask:
+
+1. **What type is it?** (Discipline vs. guidance vs. reference)
+2. **What behavior am I trying to change?**
+3. **Which principle(s) apply?** (Usually authority + commitment for discipline)
+4. **Am I combining too many?** (Don't use all seven)
+5. **Is this ethical?** (Serves user's genuine interests?)