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skills/netresearch-branding/references/web-design.md
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skills/netresearch-branding/references/web-design.md
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# Netresearch Web Design Guidelines
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Comprehensive web design patterns, layouts, components, and responsive design standards.
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## Core Design Principles
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### 1. High White Space
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**Philosophy:** Clean, uncluttered layouts that prioritize content and readability.
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```css
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/* Generous spacing throughout */
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:root {
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--spacing-xs: 8px;
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--spacing-sm: 12px;
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--spacing-md: 16px;
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--spacing-lg: 24px;
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--spacing-xl: 32px;
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--spacing-xxl: 48px;
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--spacing-3xl: 64px;
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--spacing-4xl: 96px;
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}
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/* Section spacing */
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section {
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padding: var(--spacing-4xl) 0;
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}
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/* Content spacing */
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.content {
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padding: var(--spacing-xxl);
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}
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```
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**Guidelines:**
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- Minimum 48px padding around major sections
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- Minimum 24px margin between content blocks
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- Generous line-height (1.6) for readability
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- Never crowd elements - let designs breathe
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---
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### 2. Responsive Grid System
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**12-Column Flexible Grid:**
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```css
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.grid {
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display: grid;
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grid-template-columns: repeat(12, 1fr);
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gap: var(--spacing-lg);
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padding: 0 var(--spacing-lg);
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}
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/* Content within container */
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.container {
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max-width: 1200px;
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margin: 0 auto;
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padding: 0 var(--spacing-lg);
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}
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/* Responsive columns */
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.col-12 { grid-column: span 12; }
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.col-6 { grid-column: span 6; }
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.col-4 { grid-column: span 4; }
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.col-3 { grid-column: span 3; }
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@media (max-width: 768px) {
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.col-6, .col-4, .col-3 {
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grid-column: span 12;
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}
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}
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```
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---
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### 3. Design Hierarchy
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- **Primary:** Turquoise (#2F99A4) for key elements
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- **Secondary:** Orange (#FF4D00) for accents only
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- **Typography:** Clear hierarchy with Raleway headers and Open Sans body
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- **Visual Flow:** Top to bottom, left to right reading patterns
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---
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## Responsive Breakpoints
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### Standard Breakpoints
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```css
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/* Mobile First Approach */
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/* Extra Small (Mobile Portrait) */
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/* Default: 0px - 599px */
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/* Small (Mobile Landscape) */
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@media (min-width: 600px) {
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/* Adjustments for landscape phones */
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}
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/* Medium (Tablet) */
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@media (min-width: 768px) {
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/* Two-column layouts start here */
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}
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/* Large (Desktop) */
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@media (min-width: 1024px) {
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/* Full desktop layouts */
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}
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/* Extra Large (Wide Desktop) */
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@media (min-width: 1440px) {
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/* Maximum content width, larger typography */
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}
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/* Ultra Wide */
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@media (min-width: 1920px) {
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/* Optional: Enhanced spacing for ultra-wide displays */
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}
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```
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### Container Widths
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```css
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.container {
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width: 100%;
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margin: 0 auto;
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padding: 0 16px;
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}
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@media (min-width: 600px) {
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.container { max-width: 580px; }
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}
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@media (min-width: 768px) {
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.container { max-width: 750px; }
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}
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@media (min-width: 1024px) {
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.container { max-width: 1000px; }
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}
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@media (min-width: 1440px) {
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.container { max-width: 1200px; }
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}
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```
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---
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## Component Library
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### Buttons
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```css
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/* Primary Button */
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.btn-primary {
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display: inline-block;
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font-family: 'Raleway', sans-serif;
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font-size: 16px;
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font-weight: 600;
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line-height: 1;
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text-align: center;
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text-decoration: none;
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padding: 12px 32px;
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border: none;
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border-radius: 4px;
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background-color: #2F99A4;
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color: #FFFFFF;
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cursor: pointer;
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transition: all 0.3s ease;
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}
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.btn-primary:hover {
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background-color: #257880;
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transform: translateY(-2px);
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box-shadow: 0 4px 12px rgba(47, 153, 164, 0.3);
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}
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.btn-primary:active {
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transform: translateY(0);
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}
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/* Secondary Button */
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.btn-secondary {
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background-color: #FF4D00;
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color: #FFFFFF;
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}
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.btn-secondary:hover {
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background-color: #CC3D00;
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box-shadow: 0 4px 12px rgba(255, 77, 0, 0.3);
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}
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/* Outline Button */
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.btn-outline {
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background-color: transparent;
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color: #2F99A4;
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border: 2px solid #2F99A4;
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}
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.btn-outline:hover {
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background-color: #2F99A4;
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color: #FFFFFF;
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}
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/* Button Sizes */
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.btn-small {
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padding: 8px 24px;
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font-size: 14px;
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}
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.btn-large {
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padding: 16px 48px;
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font-size: 18px;
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}
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/* Button States */
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.btn:disabled,
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.btn[disabled] {
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opacity: 0.5;
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cursor: not-allowed;
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pointer-events: none;
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}
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```
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**Button Usage:**
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```html
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<!-- Primary action -->
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<button class="btn-primary">Get Started</button>
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<!-- Secondary action -->
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<button class="btn-secondary">Learn More</button>
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<!-- Tertiary action -->
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<button class="btn-outline">Contact Us</button>
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<!-- Sizes -->
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<button class="btn-primary btn-small">Small</button>
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<button class="btn-primary">Default</button>
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<button class="btn-primary btn-large">Large</button>
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```
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---
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### Cards
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```css
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.card {
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background: #FFFFFF;
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border-radius: 8px;
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box-shadow: 0 2px 8px rgba(0, 0, 0, 0.08);
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overflow: hidden;
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transition: all 0.3s ease;
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}
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.card:hover {
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box-shadow: 0 8px 24px rgba(0, 0, 0, 0.12);
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transform: translateY(-4px);
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}
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.card-image {
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width: 100%;
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height: 240px;
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object-fit: cover;
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}
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.card-content {
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padding: var(--spacing-lg);
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}
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.card-title {
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font-family: 'Raleway', sans-serif;
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font-size: 22px;
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font-weight: 600;
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color: #585961;
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margin-bottom: var(--spacing-sm);
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}
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.card-text {
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font-family: 'Open Sans', sans-serif;
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font-size: 16px;
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line-height: 1.6;
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color: #585961;
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margin-bottom: var(--spacing-md);
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}
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.card-footer {
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padding: var(--spacing-md) var(--spacing-lg);
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border-top: 1px solid #E5E5E5;
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background-color: #F5F5F5;
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}
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```
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**Card Usage:**
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```html
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<div class="card">
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<img src="image.jpg" alt="Card image" class="card-image">
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<div class="card-content">
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<h3 class="card-title">Card Title</h3>
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<p class="card-text">Card description goes here.</p>
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<a href="#" class="btn-primary">Read More</a>
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</div>
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<div class="card-footer">
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<span class="card-meta">Posted: January 1, 2025</span>
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</div>
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</div>
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```
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---
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### Navigation
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```css
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/* Main Navigation */
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.navbar {
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position: sticky;
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top: 0;
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z-index: 1000;
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background: #FFFFFF;
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box-shadow: 0 2px 8px rgba(0, 0, 0, 0.08);
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padding: var(--spacing-md) 0;
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}
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.navbar-container {
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display: flex;
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justify-content: space-between;
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align-items: center;
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max-width: 1200px;
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margin: 0 auto;
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padding: 0 var(--spacing-lg);
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}
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.navbar-logo {
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height: 48px;
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}
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.navbar-menu {
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display: flex;
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gap: var(--spacing-lg);
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list-style: none;
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margin: 0;
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padding: 0;
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}
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.navbar-link {
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font-family: 'Raleway', sans-serif;
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font-size: 16px;
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font-weight: 400;
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color: #585961;
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text-decoration: none;
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padding: 8px 16px;
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transition: all 0.3s ease;
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}
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.navbar-link:hover,
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.navbar-link.active {
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color: #2F99A4;
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font-weight: 600;
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}
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/* Mobile Menu Toggle */
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.navbar-toggle {
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display: none;
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flex-direction: column;
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gap: 4px;
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background: none;
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border: none;
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cursor: pointer;
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}
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.navbar-toggle span {
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display: block;
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width: 24px;
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height: 3px;
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background: #2F99A4;
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transition: all 0.3s ease;
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}
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@media (max-width: 768px) {
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.navbar-toggle {
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display: flex;
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}
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.navbar-menu {
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position: absolute;
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top: 100%;
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left: 0;
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right: 0;
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flex-direction: column;
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background: #FFFFFF;
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padding: var(--spacing-lg);
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box-shadow: 0 8px 16px rgba(0, 0, 0, 0.1);
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transform: translateY(-100%);
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opacity: 0;
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visibility: hidden;
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transition: all 0.3s ease;
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}
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.navbar-menu.active {
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transform: translateY(0);
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opacity: 1;
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visibility: visible;
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}
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}
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```
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|
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---
|
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### Forms
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```css
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.form-group {
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margin-bottom: var(--spacing-lg);
|
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}
|
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|
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.form-label {
|
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display: block;
|
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font-family: 'Open Sans', sans-serif;
|
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font-size: 14px;
|
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font-weight: 600;
|
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color: #585961;
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margin-bottom: var(--spacing-xs);
|
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}
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|
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.form-input,
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.form-textarea,
|
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.form-select {
|
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width: 100%;
|
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font-family: 'Open Sans', sans-serif;
|
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font-size: 16px;
|
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color: #585961;
|
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padding: 12px 16px;
|
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border: 1px solid #CCCDCC;
|
||||
border-radius: 4px;
|
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background: #FFFFFF;
|
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transition: all 0.3s ease;
|
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}
|
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|
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.form-input:focus,
|
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.form-textarea:focus,
|
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.form-select:focus {
|
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outline: none;
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border-color: #2F99A4;
|
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box-shadow: 0 0 0 3px rgba(47, 153, 164, 0.1);
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}
|
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|
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.form-input::placeholder {
|
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color: #8A8B93;
|
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}
|
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|
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.form-textarea {
|
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min-height: 120px;
|
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resize: vertical;
|
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}
|
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|
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.form-error {
|
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color: #DC3545;
|
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font-size: 14px;
|
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margin-top: var(--spacing-xs);
|
||||
}
|
||||
|
||||
.form-input.error {
|
||||
border-color: #DC3545;
|
||||
}
|
||||
|
||||
.form-help {
|
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font-size: 14px;
|
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color: #8A8B93;
|
||||
margin-top: var(--spacing-xs);
|
||||
}
|
||||
```
|
||||
|
||||
**Form Example:**
|
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```html
|
||||
<form class="form">
|
||||
<div class="form-group">
|
||||
<label for="name" class="form-label">Name*</label>
|
||||
<input type="text" id="name" class="form-input" placeholder="Your name" required>
|
||||
</div>
|
||||
|
||||
<div class="form-group">
|
||||
<label for="email" class="form-label">Email*</label>
|
||||
<input type="email" id="email" class="form-input" placeholder="your@email.com" required>
|
||||
<small class="form-help">We'll never share your email.</small>
|
||||
</div>
|
||||
|
||||
<div class="form-group">
|
||||
<label for="message" class="form-label">Message*</label>
|
||||
<textarea id="message" class="form-textarea" placeholder="Your message" required></textarea>
|
||||
</div>
|
||||
|
||||
<button type="submit" class="btn-primary">Send Message</button>
|
||||
</form>
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### Links
|
||||
|
||||
```css
|
||||
/* Body Links */
|
||||
a {
|
||||
color: #2F99A4;
|
||||
text-decoration: none;
|
||||
transition: all 0.3s ease;
|
||||
border-bottom: 1px solid transparent;
|
||||
}
|
||||
|
||||
a:hover {
|
||||
color: #257880;
|
||||
border-bottom-color: #2F99A4;
|
||||
}
|
||||
|
||||
/* External Links */
|
||||
a[target="_blank"]::after {
|
||||
content: ' ↗';
|
||||
font-size: 0.9em;
|
||||
}
|
||||
|
||||
/* Download Links */
|
||||
a[download]::before {
|
||||
content: '⬇ ';
|
||||
}
|
||||
|
||||
/* Standalone Links */
|
||||
.link-standalone {
|
||||
font-family: 'Raleway', sans-serif;
|
||||
font-weight: 600;
|
||||
display: inline-flex;
|
||||
align-items: center;
|
||||
gap: 8px;
|
||||
}
|
||||
|
||||
.link-standalone::after {
|
||||
content: '→';
|
||||
transition: transform 0.3s ease;
|
||||
}
|
||||
|
||||
.link-standalone:hover::after {
|
||||
transform: translateX(4px);
|
||||
}
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### Hero Sections
|
||||
|
||||
```css
|
||||
.hero {
|
||||
position: relative;
|
||||
display: flex;
|
||||
align-items: center;
|
||||
justify-content: center;
|
||||
min-height: 600px;
|
||||
padding: var(--spacing-4xl) var(--spacing-lg);
|
||||
background: linear-gradient(135deg, #2F99A4 0%, #257880 100%);
|
||||
color: #FFFFFF;
|
||||
text-align: center;
|
||||
}
|
||||
|
||||
.hero-content {
|
||||
max-width: 800px;
|
||||
z-index: 1;
|
||||
}
|
||||
|
||||
.hero-title {
|
||||
font-family: 'Raleway', sans-serif;
|
||||
font-size: 56px;
|
||||
font-weight: 700;
|
||||
margin-bottom: var(--spacing-lg);
|
||||
}
|
||||
|
||||
.hero-subtitle {
|
||||
font-family: 'Open Sans', sans-serif;
|
||||
font-size: 20px;
|
||||
line-height: 1.6;
|
||||
margin-bottom: var(--spacing-xl);
|
||||
opacity: 0.9;
|
||||
}
|
||||
|
||||
.hero-cta {
|
||||
display: flex;
|
||||
gap: var(--spacing-md);
|
||||
justify-content: center;
|
||||
flex-wrap: wrap;
|
||||
}
|
||||
|
||||
@media (max-width: 768px) {
|
||||
.hero {
|
||||
min-height: 400px;
|
||||
padding: var(--spacing-xxl) var(--spacing-lg);
|
||||
}
|
||||
|
||||
.hero-title {
|
||||
font-size: 36px;
|
||||
}
|
||||
|
||||
.hero-subtitle {
|
||||
font-size: 18px;
|
||||
}
|
||||
|
||||
.hero-cta {
|
||||
flex-direction: column;
|
||||
}
|
||||
}
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### Tables
|
||||
|
||||
```css
|
||||
.table {
|
||||
width: 100%;
|
||||
border-collapse: collapse;
|
||||
margin-bottom: var(--spacing-lg);
|
||||
background: #FFFFFF;
|
||||
box-shadow: 0 2px 8px rgba(0, 0, 0, 0.08);
|
||||
}
|
||||
|
||||
.table thead {
|
||||
background-color: #2F99A4;
|
||||
color: #FFFFFF;
|
||||
}
|
||||
|
||||
.table th {
|
||||
font-family: 'Raleway', sans-serif;
|
||||
font-weight: 600;
|
||||
text-align: left;
|
||||
padding: 16px;
|
||||
}
|
||||
|
||||
.table td {
|
||||
font-family: 'Open Sans', sans-serif;
|
||||
padding: 12px 16px;
|
||||
border-bottom: 1px solid #E5E5E5;
|
||||
}
|
||||
|
||||
.table tbody tr:hover {
|
||||
background-color: #F5F5F5;
|
||||
}
|
||||
|
||||
.table tbody tr:last-child td {
|
||||
border-bottom: none;
|
||||
}
|
||||
|
||||
/* Responsive Table */
|
||||
@media (max-width: 768px) {
|
||||
.table {
|
||||
display: block;
|
||||
overflow-x: auto;
|
||||
}
|
||||
}
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
### Footer
|
||||
|
||||
```css
|
||||
.footer {
|
||||
background-color: #585961;
|
||||
color: #FFFFFF;
|
||||
padding: var(--spacing-4xl) 0 var(--spacing-lg);
|
||||
}
|
||||
|
||||
.footer-content {
|
||||
display: grid;
|
||||
grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
|
||||
gap: var(--spacing-xl);
|
||||
max-width: 1200px;
|
||||
margin: 0 auto;
|
||||
padding: 0 var(--spacing-lg);
|
||||
margin-bottom: var(--spacing-xl);
|
||||
}
|
||||
|
||||
.footer-section h4 {
|
||||
font-family: 'Raleway', sans-serif;
|
||||
font-size: 18px;
|
||||
font-weight: 600;
|
||||
color: #FFFFFF;
|
||||
margin-bottom: var(--spacing-md);
|
||||
}
|
||||
|
||||
.footer-section ul {
|
||||
list-style: none;
|
||||
padding: 0;
|
||||
margin: 0;
|
||||
}
|
||||
|
||||
.footer-section li {
|
||||
margin-bottom: var(--spacing-sm);
|
||||
}
|
||||
|
||||
.footer-section a {
|
||||
color: rgba(255, 255, 255, 0.8);
|
||||
text-decoration: none;
|
||||
transition: color 0.3s ease;
|
||||
}
|
||||
|
||||
.footer-section a:hover {
|
||||
color: #2F99A4;
|
||||
}
|
||||
|
||||
.footer-bottom {
|
||||
border-top: 1px solid rgba(255, 255, 255, 0.1);
|
||||
padding-top: var(--spacing-lg);
|
||||
text-align: center;
|
||||
color: rgba(255, 255, 255, 0.6);
|
||||
font-size: 14px;
|
||||
}
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Layout Patterns
|
||||
|
||||
### Two-Column Layout
|
||||
|
||||
```css
|
||||
.two-column {
|
||||
display: grid;
|
||||
grid-template-columns: 2fr 1fr;
|
||||
gap: var(--spacing-xl);
|
||||
}
|
||||
|
||||
@media (max-width: 768px) {
|
||||
.two-column {
|
||||
grid-template-columns: 1fr;
|
||||
}
|
||||
}
|
||||
```
|
||||
|
||||
### Three-Column Layout
|
||||
|
||||
```css
|
||||
.three-column {
|
||||
display: grid;
|
||||
grid-template-columns: repeat(3, 1fr);
|
||||
gap: var(--spacing-lg);
|
||||
}
|
||||
|
||||
@media (max-width: 1024px) {
|
||||
.three-column {
|
||||
grid-template-columns: repeat(2, 1fr);
|
||||
}
|
||||
}
|
||||
|
||||
@media (max-width: 768px) {
|
||||
.three-column {
|
||||
grid-template-columns: 1fr;
|
||||
}
|
||||
}
|
||||
```
|
||||
|
||||
### Content + Sidebar
|
||||
|
||||
```css
|
||||
.content-sidebar {
|
||||
display: grid;
|
||||
grid-template-columns: 3fr 1fr;
|
||||
gap: var(--spacing-xxl);
|
||||
}
|
||||
|
||||
@media (max-width: 1024px) {
|
||||
.content-sidebar {
|
||||
grid-template-columns: 1fr;
|
||||
}
|
||||
}
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Animations & Transitions
|
||||
|
||||
```css
|
||||
/* Smooth transitions */
|
||||
* {
|
||||
transition-timing-function: ease-in-out;
|
||||
}
|
||||
|
||||
/* Fade In */
|
||||
@keyframes fadeIn {
|
||||
from {
|
||||
opacity: 0;
|
||||
transform: translateY(20px);
|
||||
}
|
||||
to {
|
||||
opacity: 1;
|
||||
transform: translateY(0);
|
||||
}
|
||||
}
|
||||
|
||||
.fade-in {
|
||||
animation: fadeIn 0.6s ease-out;
|
||||
}
|
||||
|
||||
/* Slide In */
|
||||
@keyframes slideIn {
|
||||
from {
|
||||
transform: translateX(-100%);
|
||||
}
|
||||
to {
|
||||
transform: translateX(0);
|
||||
}
|
||||
}
|
||||
|
||||
/* Pulse (for emphasis) */
|
||||
@keyframes pulse {
|
||||
0%, 100% {
|
||||
transform: scale(1);
|
||||
}
|
||||
50% {
|
||||
transform: scale(1.05);
|
||||
}
|
||||
}
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Web Design Checklist
|
||||
|
||||
Before launching any web project:
|
||||
|
||||
**Layout:**
|
||||
- [ ] High white space maintained throughout
|
||||
- [ ] Responsive grid implemented correctly
|
||||
- [ ] All breakpoints tested (mobile, tablet, desktop)
|
||||
- [ ] Content max-width appropriate (≤1200px)
|
||||
|
||||
**Components:**
|
||||
- [ ] Buttons follow brand styles (Raleway font, correct colors)
|
||||
- [ ] Cards have appropriate shadows and hover states
|
||||
- [ ] Navigation sticky/fixed and accessible
|
||||
- [ ] Forms styled consistently with validation
|
||||
|
||||
**Typography:**
|
||||
- [ ] Headlines use Raleway
|
||||
- [ ] Body text uses Open Sans
|
||||
- [ ] Font sizes scale responsively
|
||||
- [ ] Line-heights appropriate for readability
|
||||
|
||||
**Colors:**
|
||||
- [ ] Turquoise primary, orange accent only
|
||||
- [ ] WCAG AA contrast compliance verified
|
||||
- [ ] Brand colors match exactly (no variations)
|
||||
|
||||
**Performance:**
|
||||
- [ ] Images optimized and responsive
|
||||
- [ ] Fonts loaded efficiently (preload critical)
|
||||
- [ ] CSS minified for production
|
||||
- [ ] Animations use transform/opacity (GPU-accelerated)
|
||||
|
||||
**Accessibility:**
|
||||
- [ ] All interactive elements keyboard accessible
|
||||
- [ ] ARIA labels where needed
|
||||
- [ ] Focus states visible
|
||||
- [ ] Screen reader tested
|
||||
|
||||
---
|
||||
|
||||
*Last updated: 2025-10-18*
|
||||
*Maintained by: Netresearch DTT GmbH*
|
||||
Reference in New Issue
Block a user