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skills/landing-page-creator/SKILL.md
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name: landing-page-creator
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description: Create high-converting landing pages with optimized copy, structure, and design elements. Generates complete pages for lead generation, product launches, event registration, and sales campaigns with conversion-focused layouts.
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---
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# Landing Page Creator
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Build high-converting landing pages with persuasive copy, optimized structure, and conversion-focused design elements tailored to specific campaign goals.
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## When to Use This Skill
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Use this skill for:
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- Lead generation campaigns
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- Product launch pages
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- Event registration and webinars
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- Free trial sign-ups
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- Newsletter subscriptions
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- Course or service sales
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- App download campaigns
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- Contest and giveaway pages
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## Landing Page Framework
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### Essential Elements
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Every high-converting landing page includes:
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- **Compelling Headline**: Clear value proposition in 6-10 words
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- **Supporting Subheadline**: Elaborates on main benefit
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- **Hero Image/Video**: Visually supports the main message
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- **Benefits Section**: Focus on user outcomes, not features
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- **Social Proof**: Testimonials, reviews, trust badges
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- **Call-to-Action**: Clear, prominent, action-oriented
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- **Form Optimization**: Minimal fields, logical flow
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- **Mobile Responsive**: Optimized for all devices
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### Conversion Optimization
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Maximize page performance through:
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- **Single Focus**: One primary goal per page
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- **Above-Fold CTA**: Primary action visible without scrolling
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- **Urgency Elements**: Limited time offers, scarcity indicators
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- **Trust Signals**: Security badges, guarantees, certifications
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- **Progressive Disclosure**: Complex information revealed gradually
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- **A/B Testing**: Multiple variations for optimization
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## Page Structure Templates
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### Lead Generation Template
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```
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1. Headline + Value Proposition
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2. Subheadline with Benefits
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3. Hero Image/Video
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4. Lead Magnet Description
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5. Form (Name, Email)
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6. Social Proof
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7. Additional Benefits
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8. FAQ Section
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9. Footer with Trust Elements
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```
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### Product Sales Template
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```
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1. Problem Statement
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2. Solution Introduction
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3. Product Demo/Screenshots
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4. Features and Benefits
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5. Pricing Options
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6. Customer Testimonials
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7. Guarantee/Risk Reversal
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8. Urgency/Scarcity
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9. Final CTA
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```
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## Content Guidelines
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### Headline Formula
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- Lead with primary benefit
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- Include specific outcome or number
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- Address target audience directly
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- Create curiosity or urgency
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- Keep under 10 words when possible
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### Copy Structure
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- **Problem-Agitation-Solution**: Identify pain, amplify urgency, present solution
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- **Before-After-Bridge**: Current state, desired future, path to get there
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- **Features-Advantages-Benefits**: What it is, what it does, what it means
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## Technical Implementation
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Generate clean, conversion-optimized HTML/CSS code with:
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- **Semantic HTML**: Proper structure for accessibility and SEO
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- **Mobile-First Design**: Responsive layouts that work on all devices
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- **Fast Loading**: Optimized images and minimal code
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- **Form Validation**: Client-side validation for better UX
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- **Analytics Ready**: Event tracking for conversion measurement
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Create complete, ready-to-deploy landing pages that drive results.
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