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skills/latex-posters/references/poster_content_guide.md
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# Research Poster Content Guide
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## Overview
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Content is king in research posters. This guide covers writing strategies, section-specific guidance, visual-text balance, and best practices for communicating research effectively in poster format.
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## Core Content Principles
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### 1. The 3-5 Minute Rule
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**Reality**: Most viewers spend 3-5 minutes at your poster
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- **1 minute**: Scanning from distance (title, figures)
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- **2-4 minutes**: Reading key points up close
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- **5+ minutes**: Engaged conversation (if interested)
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**Design Implication**: Poster must work at three levels:
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1. **Distance view** (6-10 feet): Title and main figure visible
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2. **Browse view** (3-6 feet): Section headers and key results readable
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3. **Detail view** (1-3 feet): Full content accessible
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### 2. Tell a Story, Not a Paper
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**Poster ≠ Condensed Paper**
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**Paper approach** (❌):
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- Comprehensive literature review
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- Detailed methodology
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- All results presented
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- Lengthy discussion
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- 50+ references
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**Poster approach** (✅):
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- One sentence background
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- Visual methods diagram
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- 3-5 key results
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- 3-4 bullet point conclusions
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- 5-10 key references
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**Story Arc for Posters**:
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```
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Hook (Problem) → Approach → Discovery → Impact
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```
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**Example**:
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- **Hook**: "Antibiotic resistance threatens millions of lives annually"
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- **Approach**: "We developed an AI system to predict resistance patterns"
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- **Discovery**: "Our model achieves 87% accuracy, 20% better than existing methods"
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- **Impact**: "Could reduce treatment failures by identifying resistance earlier"
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### 3. The 800-Word Maximum
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**Word Count Guidelines**:
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- **Ideal**: 300-500 words
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- **Maximum**: 800 words
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- **Hard limit**: 1000 words (beyond this, poster is unreadable)
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**Word Budget by Section**:
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| Section | Word Count | % of Total |
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|---------|-----------|------------|
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| Introduction/Background | 50-100 | 15% |
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| Methods | 100-150 | 25% |
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| Results (text) | 100-200 | 25% |
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| Discussion/Conclusions | 100-150 | 25% |
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| References/Acknowledgments | 50-100 | 10% |
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**Counting Tool**:
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```latex
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% Add word count to poster (remove for final)
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\usepackage{texcount}
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% Compile with: texcount -inc poster.tex
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```
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### 4. Visual-to-Text Ratio
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**Optimal Balance**: 40-50% visual content, 50-60% text+white space
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**Visual Content Includes**:
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- Figures and graphs
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- Photos and images
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- Diagrams and flowcharts
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- Icons and symbols
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- Color blocks and design elements
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**Too Text-Heavy** (❌):
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- Wall of text
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- Small figures
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- Intimidating to viewers
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- Low engagement
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**Well-Balanced** (✅):
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- Clear figures dominate
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- Text supports visuals
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- Easy to scan
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- Inviting appearance
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## Section-Specific Content Guidance
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### Title
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**Purpose**: Capture attention, convey topic, establish credibility
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**Characteristics of Effective Titles**:
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- **Concise**: 10-15 words maximum
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- **Descriptive**: Clearly states research topic
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- **Active**: Uses strong verbs when possible
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- **Specific**: Avoids vague terms
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- **Jargon-aware**: Balances field-specific terms with accessibility
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**Title Formulas**:
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**1. Descriptive**:
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```
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[Method/Approach] for [Problem/Application]
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Example: "Deep Learning for Early Detection of Alzheimer's Disease"
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```
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**2. Question**:
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```
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[Research Question]?
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Example: "Can Microbiome Diversity Predict Treatment Response?"
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```
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**3. Assertion**:
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```
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[Finding] in [Context]
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Example: "Novel Mechanism Identified in Drug Resistance Pathways"
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```
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**4. Colon Format**:
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```
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[Topic]: [Specific Approach/Finding]
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Example: "Urban Heat Islands: A Machine Learning Framework for Mitigation"
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```
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**Avoid**:
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- ❌ Generic titles: "A Study of X"
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- ❌ Overly cute or clever wordplay (confuses message)
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- ❌ Excessive jargon: "Utilization of CRISPR-Cas9..."
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- ❌ Unnecessarily long: "Investigation of the potential role of..."
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**LaTeX Title Formatting**:
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```latex
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% Emphasize key words with bold
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\title{Deep Learning for \textbf{Early Detection} of Alzheimer's Disease}
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% Two-line titles for long names
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\title{Machine Learning Framework for\\Urban Heat Island Mitigation}
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% Avoid ALL CAPS (harder to read)
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```
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### Authors and Affiliations
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**Best Practices**:
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- **Presenting author**: Bold, underline, or asterisk
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- **Corresponding author**: Include email
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- **Affiliations**: Superscript numbers or symbols
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- **Institutional logos**: 2-4 maximum
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**Format Examples**:
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```latex
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% Simple format
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\author{\textbf{Jane Smith}\textsuperscript{1}, John Doe\textsuperscript{2}}
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\institute{
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\textsuperscript{1}University of Example,
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\textsuperscript{2}Research Institute
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}
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% With contact
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\author{Jane Smith\textsuperscript{1,*}}
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\institute{
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\textsuperscript{1}Department, University\\
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\textsuperscript{*}jane.smith@university.edu
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}
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```
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### Introduction/Background
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**Purpose**: Establish context, motivate research, state objective
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**Structure** (50-100 words):
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1. **Problem statement** (1-2 sentences): What's the issue?
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2. **Knowledge gap** (1-2 sentences): What's unknown/unsolved?
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3. **Research objective** (1 sentence): What did you do?
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**Example** (95 words):
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```
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Antibiotic resistance causes 700,000 deaths annually, projected to reach
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10 million by 2050. Current diagnostic methods require 48-72 hours,
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delaying appropriate treatment. Machine learning offers potential for
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rapid resistance prediction, but existing models lack generalizability
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across bacterial species.
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We developed a transformer-based deep learning model to predict antibiotic
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resistance from genomic sequences across multiple pathogen species. Our
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approach integrates evolutionary information and protein structure to
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improve cross-species accuracy.
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```
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**Visual Support**:
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- Conceptual diagram showing problem
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- Infographic with statistics
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- Image of application context
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**Common Mistakes**:
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- ❌ Extensive literature review
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- ❌ Too much background detail
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- ❌ Undefined acronyms at first use
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- ❌ Missing clear objective statement
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### Methods
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**Purpose**: Describe approach sufficiently for understanding (not replication)
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**Key Question**: "How did you do it?" not "How could someone else replicate it?"
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**Content Strategy**:
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- **Prioritize**: Visual methods diagram > text description
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- **Include**: Study design, key procedures, analysis approach
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- **Omit**: Detailed protocols, routine procedures, specific reagent details
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**Visual Methods (Highly Recommended)**:
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```latex
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% Flowchart of study design
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\begin{tikzpicture}[node distance=2cm]
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\node (start) [box] {Data Collection\\n=1,000 samples};
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\node (process) [box, below of=start] {Preprocessing\\Quality Control};
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\node (analysis) [box, below of=process] {Statistical Analysis\\Mixed Models};
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\node (end) [box, below of=analysis] {Validation\\Independent Cohort};
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\draw [arrow] (start) -- (process);
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\draw [arrow] (process) -- (analysis);
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\draw [arrow] (analysis) -- (end);
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\end{tikzpicture}
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```
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**Text Methods** (50-150 words):
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**For Experimental Studies**:
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```
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Methods
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• Study design: Randomized controlled trial (n=200)
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• Participants: Adults aged 18-65 with Type 2 diabetes
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• Intervention: 12-week exercise program vs. standard care
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• Outcomes: HbA1c (primary), insulin sensitivity (secondary)
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• Analysis: Linear mixed models, intention-to-treat
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```
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**For Computational Studies**:
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```
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Methods
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• Dataset: 10,000 labeled images from ImageNet
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• Architecture: ResNet-50 with custom attention mechanism
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• Training: 100 epochs, Adam optimizer, learning rate 0.001
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• Validation: 5-fold cross-validation
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• Comparison: Baseline CNN, VGG-16, Inception-v3
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```
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**Format Options**:
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- **Bullet points**: Quick scanning (recommended)
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- **Numbered list**: Sequential procedures
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- **Diagram + brief text**: Ideal combination
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- **Table**: Multiple conditions or parameters
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### Results
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**Purpose**: Present key findings visually and clearly
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**Golden Rule**: Show, don't tell
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**Content Allocation**:
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- **Figures**: 70-80% of Results section
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- **Text**: 20-30% (brief descriptions, statistics)
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**How Many Results**:
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- **Ideal**: 3-5 main findings
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- **Maximum**: 6-7 distinct results
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- **Focus**: Primary outcomes, most impactful findings
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**Figure Selection Criteria**:
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1. Does it support the main message?
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2. Is it self-explanatory with caption?
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3. Can it be understood in 10 seconds?
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4. Does it add information beyond text?
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**Figure Captions**:
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- **Descriptive**: Explain what is shown
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- **Standalone**: Understandable without reading full poster
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- **Statistical**: Include significance indicators, sample sizes
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- **Concise**: 1-3 sentences
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**Example Caption**:
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```latex
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\caption{Treatment significantly improved outcomes.
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Mean±SD shown for control (blue, n=45) and treatment (orange, n=47) groups.
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**p<0.01, ***p<0.001 (two-tailed t-test).}
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```
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**Text Support for Results** (100-200 words):
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- State main finding per figure
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- Include key statistics
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- Note trends or patterns
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- Avoid detailed interpretation (save for Discussion)
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**Example Results Text**:
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```
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Key Findings
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• Model achieved 87% accuracy on test set (vs. 73% baseline)
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• Performance consistent across 5 bacterial species (p<0.001)
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• Prediction speed: <30 seconds per isolate
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• Feature importance: protein structure (42%), sequence (35%),
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evolutionary conservation (23%)
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```
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**Data Presentation Formats**:
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**1. Bar Charts**: Comparing categories
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```latex
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\begin{tikzpicture}
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\begin{axis}[
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ybar,
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ylabel=Accuracy (\%),
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symbolic x coords={Baseline, Model A, Our Method},
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xtick=data,
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nodes near coords
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]
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\addplot coordinates {(Baseline,73) (Model A,81) (Our Method,87)};
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\end{axis}
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\end{tikzpicture}
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```
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**2. Line Graphs**: Trends over time
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**3. Scatter Plots**: Correlations
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**4. Heatmaps**: Matrix data, clustering
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**5. Box Plots**: Distributions, comparisons
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**6. ROC Curves**: Classification performance
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### Discussion/Conclusions
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**Purpose**: Interpret findings, state implications, acknowledge limitations
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**Structure** (100-150 words):
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**1. Main Conclusions** (50-75 words):
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- 3-5 bullet points
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- Clear, specific takeaways
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- Linked to research objectives
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**Example**:
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```
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Conclusions
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• First cross-species model for antibiotic resistance prediction
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achieving >85% accuracy
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• Protein structure integration critical for generalizability
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(improved accuracy by 14%)
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• Prediction speed enables clinical decision support within
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consultation timeframe
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• Potential to reduce inappropriate antibiotic use by 20-30%
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```
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**2. Limitations** (25-50 words, optional but recommended):
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- Acknowledge key constraints
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- Brief, honest
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- Shows scientific rigor
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|
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**Example**:
|
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```
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Limitations
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• Training data limited to 5 bacterial species
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• Requires genomic sequencing (not widely available)
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• Validation needed in prospective clinical trials
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```
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|
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**3. Future Directions** (25-50 words, optional):
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- Next steps
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- Broader implications
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- Call to action
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|
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**Example**:
|
||||
```
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Next Steps
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• Expand to 20+ additional species
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• Develop point-of-care sequencing integration
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• Launch multi-center clinical validation study (2025)
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```
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**Avoid**:
|
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- ❌ Overstating findings: "This revolutionary breakthrough..."
|
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- ❌ Extensive comparison to other work
|
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- ❌ New results in Discussion
|
||||
- ❌ Vague conclusions: "Further research is needed"
|
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|
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### References
|
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|
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**How Many**: 5-10 key citations
|
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|
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**Selection Criteria**:
|
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- Include seminal work in the field
|
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- Recent relevant studies (last 5 years)
|
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- Methods cited in your poster
|
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- Controversial claims that need support
|
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|
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**Format**: Abbreviated, consistent style
|
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|
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**Examples**:
|
||||
|
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**Numbered (Vancouver)**:
|
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```
|
||||
References
|
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1. Smith et al. (2023). Nature. 615:234-240.
|
||||
2. Jones & Lee (2024). Science. 383:112-118.
|
||||
3. Chen et al. (2022). Cell. 185:456-470.
|
||||
```
|
||||
|
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**Author-Year (APA)**:
|
||||
```
|
||||
References
|
||||
Smith, J. et al. (2023). Title. Nature, 615, 234-240.
|
||||
Jones, A., & Lee, B. (2024). Title. Science, 383, 112-118.
|
||||
```
|
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|
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**Minimal (For Space Constraints)**:
|
||||
```
|
||||
Key References: Smith (Nature 2023), Jones (Science 2024),
|
||||
Chen (Cell 2022). Full bibliography: [QR Code]
|
||||
```
|
||||
|
||||
**Alternative**: QR code linking to full reference list
|
||||
|
||||
### Acknowledgments
|
||||
|
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**Include**:
|
||||
- Funding sources (with grant numbers)
|
||||
- Major collaborators
|
||||
- Core facilities used
|
||||
- Dataset sources
|
||||
|
||||
**Format** (25-50 words):
|
||||
```
|
||||
Acknowledgments
|
||||
Funded by NIH Grant R01-123456 and NSF Award 7890123.
|
||||
We thank Dr. X for data access, the Y Core Facility for
|
||||
sequencing, and Z for helpful discussions.
|
||||
```
|
||||
|
||||
### Contact Information
|
||||
|
||||
**Essential Elements**:
|
||||
- Name of presenting/corresponding author
|
||||
- Email address
|
||||
- Optional: Lab website, Twitter/X, LinkedIn, ORCID
|
||||
|
||||
**Format**:
|
||||
```
|
||||
Contact: Jane Smith, jane.smith@university.edu
|
||||
Lab: smithlab.university.edu | Twitter: @smithlab
|
||||
```
|
||||
|
||||
**QR Code Alternative**:
|
||||
- Link to personal/lab website
|
||||
- Link to paper preprint/publication
|
||||
- Link to code repository (GitHub)
|
||||
- Link to supplementary materials
|
||||
|
||||
## Writing Style for Posters
|
||||
|
||||
### Active vs. Passive Voice
|
||||
|
||||
**Prefer Active Voice** (more engaging, clearer):
|
||||
- ✅ "We developed a model..."
|
||||
- ✅ "The treatment reduced symptoms..."
|
||||
|
||||
**Passive Voice** (when appropriate):
|
||||
- ✅ "Samples were collected from..."
|
||||
- ✅ "Data were analyzed using..."
|
||||
|
||||
### Sentence Length
|
||||
|
||||
**Keep Sentences Short**:
|
||||
- **Ideal**: 10-15 words per sentence
|
||||
- **Maximum**: 20-25 words
|
||||
- **Avoid**: >30 words (hard to follow)
|
||||
|
||||
**Example Revision**:
|
||||
- ❌ Long: "We performed a comprehensive analysis of gene expression data from 500 patients with colorectal cancer using RNA sequencing and identified 47 differentially expressed genes associated with treatment response." (31 words)
|
||||
- ✅ Short: "We analyzed RNA sequencing data from 500 colorectal cancer patients. We identified 47 genes associated with treatment response." (19 words total, two sentences)
|
||||
|
||||
### Bullet Points vs. Paragraphs
|
||||
|
||||
**Use Bullet Points For**:
|
||||
- ✅ Lists of items or findings
|
||||
- ✅ Key conclusions
|
||||
- ✅ Methods steps
|
||||
- ✅ Study characteristics
|
||||
|
||||
**Use Short Paragraphs For**:
|
||||
- ✅ Narrative flow (Introduction)
|
||||
- ✅ Complex explanations
|
||||
- ✅ Connected ideas
|
||||
|
||||
**Bullet Point Best Practices**:
|
||||
- Start with action verbs or nouns
|
||||
- Parallel structure throughout list
|
||||
- 3-7 bullets per list (not too many)
|
||||
- Brief (1-2 lines each)
|
||||
|
||||
**Example**:
|
||||
```
|
||||
Methods
|
||||
• Participants: 200 adults (18-65 years)
|
||||
• Design: Double-blind RCT (12 weeks)
|
||||
• Intervention: Daily 30-min exercise
|
||||
• Control: Standard care
|
||||
• Analysis: Mixed models (SPSS v.28)
|
||||
```
|
||||
|
||||
### Acronyms and Jargon
|
||||
|
||||
**First Use Rule**: Define at first appearance
|
||||
```
|
||||
We used machine learning (ML) to analyze... Later, ML predicted...
|
||||
```
|
||||
|
||||
**Common Acronyms**: May not need definition if universal to field
|
||||
- DNA, RNA, MRI, CT, PCR (in biomedical context)
|
||||
- AI, ML, CNN (in computer science context)
|
||||
|
||||
**Avoid Excessive Jargon**:
|
||||
- ❌ "Utilized" → ✅ "Used"
|
||||
- ❌ "Implement utilization of" → ✅ "Use"
|
||||
- ❌ "A majority of" → ✅ "Most"
|
||||
|
||||
### Numbers and Statistics
|
||||
|
||||
**Present Statistics Clearly**:
|
||||
- Always include measure of variability (SD, SE, CI)
|
||||
- Report sample sizes: n=50
|
||||
- Indicate significance: p<0.05, p<0.01, p<0.001
|
||||
- Use symbols consistently: * for p<0.05, ** for p<0.01
|
||||
|
||||
**Format Numbers**:
|
||||
- Round appropriately (avoid false precision)
|
||||
- Use consistent decimal places
|
||||
- Include units: 25 mg/dL, 37°C
|
||||
- Large numbers: 1,000 or 1000 (be consistent)
|
||||
|
||||
**Example**:
|
||||
```
|
||||
Treatment increased response by 23.5% (95% CI: 18.2-28.8%, p<0.001, n=150)
|
||||
```
|
||||
|
||||
## Visual-Text Integration
|
||||
|
||||
### Figure-Text Relationship
|
||||
|
||||
**Figure First, Text Second**:
|
||||
1. Design poster around key figures
|
||||
2. Add text to support and explain visuals
|
||||
3. Ensure figures can stand alone
|
||||
|
||||
**Text Placement Relative to Figures**:
|
||||
- **Above**: Context, "What you're about to see"
|
||||
- **Below**: Explanation, statistics, caption
|
||||
- **Beside**: Comparison, interpretation
|
||||
|
||||
### Callouts and Annotations
|
||||
|
||||
**On-Figure Annotations**:
|
||||
```latex
|
||||
\begin{tikzpicture}
|
||||
\node[inner sep=0] (img) {\includegraphics[width=10cm]{figure.pdf}};
|
||||
\draw[->, thick, red] (8,5) -- (6,3) node[left] {Key region};
|
||||
\draw[red, thick] (3,2) circle (1cm) node[above=1.2cm] {Anomaly};
|
||||
\end{tikzpicture}
|
||||
```
|
||||
|
||||
**Callout Boxes**:
|
||||
```latex
|
||||
\begin{tcolorbox}[colback=yellow!10, colframe=orange!80,
|
||||
title=Key Finding]
|
||||
Our method reduces errors by 34\% compared to state-of-the-art.
|
||||
\end{tcolorbox}
|
||||
```
|
||||
|
||||
### Icons for Section Headers
|
||||
|
||||
**Visual Section Markers**:
|
||||
```latex
|
||||
\usepackage{fontawesome5}
|
||||
|
||||
\block{\faFlask~Introduction}{...}
|
||||
\block{\faCog~Methods}{...}
|
||||
\block{\faChartBar~Results}{...}
|
||||
\block{\faLightbulb~Conclusions}{...}
|
||||
```
|
||||
|
||||
## Content Adaptation Strategies
|
||||
|
||||
### From Paper to Poster
|
||||
|
||||
**Condensation Process**:
|
||||
|
||||
**1. Identify Core Message** (The Elevator Pitch):
|
||||
- What's the one thing you want people to remember?
|
||||
- If you had 30 seconds, what would you say?
|
||||
|
||||
**2. Select Key Results**:
|
||||
- Choose 3-5 most impactful findings
|
||||
- Omit supporting/secondary results
|
||||
- Focus on figures with strong visual impact
|
||||
|
||||
**3. Simplify Methods**:
|
||||
- Visual flowchart > text description
|
||||
- Omit routine procedures
|
||||
- Include only essential parameters
|
||||
|
||||
**4. Trim Literature Review**:
|
||||
- One sentence background
|
||||
- One sentence gap/motivation
|
||||
- One sentence your contribution
|
||||
|
||||
**5. Condense Discussion**:
|
||||
- Main conclusions only
|
||||
- Brief limitations
|
||||
- One sentence future direction
|
||||
|
||||
### For Different Audiences
|
||||
|
||||
**Specialist Audience** (Same Field):
|
||||
- Can use field-specific jargon
|
||||
- Less background needed
|
||||
- Focus on novel methodology
|
||||
- Emphasize nuanced findings
|
||||
|
||||
**General Scientific Audience**:
|
||||
- Define key terms
|
||||
- More context/background
|
||||
- Broader implications
|
||||
- Visual metaphors helpful
|
||||
|
||||
**Public/Lay Audience**:
|
||||
- Minimal jargon, all defined
|
||||
- Extensive context
|
||||
- Real-world applications
|
||||
- Analogies and simple language
|
||||
|
||||
**Example Adaptation**:
|
||||
|
||||
**Specialist**: "CRISPR-Cas9 knockout of BRCA1 induced synthetic lethality with PARP inhibitors"
|
||||
|
||||
**General**: "We used gene editing to make cancer cells vulnerable to existing drugs"
|
||||
|
||||
**Public**: "We found a way to make cancer treatments work better by targeting specific genetic weaknesses"
|
||||
|
||||
## Quality Control Checklist
|
||||
|
||||
### Content Review
|
||||
|
||||
**Clarity**:
|
||||
- [ ] Main message immediately clear
|
||||
- [ ] All acronyms defined
|
||||
- [ ] Sentences short and direct
|
||||
- [ ] No unnecessary jargon
|
||||
|
||||
**Completeness**:
|
||||
- [ ] Research question/objective stated
|
||||
- [ ] Methods sufficiently described
|
||||
- [ ] Key results presented
|
||||
- [ ] Conclusions drawn
|
||||
- [ ] Limitations acknowledged
|
||||
|
||||
**Accuracy**:
|
||||
- [ ] All statistics correct
|
||||
- [ ] Figure captions accurate
|
||||
- [ ] References properly cited
|
||||
- [ ] No overstated claims
|
||||
|
||||
**Engagement**:
|
||||
- [ ] Compelling title
|
||||
- [ ] Visual interest
|
||||
- [ ] Clear take-home message
|
||||
- [ ] Conversation starters
|
||||
|
||||
### Readability Testing
|
||||
|
||||
**Distance Test**:
|
||||
- Print at 25% scale
|
||||
- View from 2-3 feet (simulates 8-12 feet for full poster)
|
||||
- Can you read: Title? Section headers? Body text?
|
||||
|
||||
**Scan Test**:
|
||||
- Give poster to colleague for 30 seconds
|
||||
- Ask: "What is this poster about?"
|
||||
- They should identify: Topic, approach, main finding
|
||||
|
||||
**Detail Test**:
|
||||
- Ask colleague to read poster thoroughly (5 min)
|
||||
- Ask: "What are the key conclusions?"
|
||||
- Verify understanding matches your intent
|
||||
|
||||
## Common Content Mistakes
|
||||
|
||||
**1. Too Much Text**
|
||||
- ❌ >1000 words
|
||||
- ❌ Long paragraphs
|
||||
- ❌ Full paper condensed
|
||||
- ✅ 300-800 words, bullet points, key findings only
|
||||
|
||||
**2. Unclear Message**
|
||||
- ❌ Multiple unrelated findings
|
||||
- ❌ No clear conclusion
|
||||
- ❌ Vague implications
|
||||
- ✅ 1-3 main points, explicit conclusions
|
||||
|
||||
**3. Methods Overkill**
|
||||
- ❌ Detailed protocols
|
||||
- ❌ All parameters listed
|
||||
- ❌ Routine procedures described
|
||||
- ✅ Visual flowchart, key details only
|
||||
|
||||
**4. Poor Figure Integration**
|
||||
- ❌ Figures without context
|
||||
- ❌ Unclear captions
|
||||
- ❌ Text doesn't reference figures
|
||||
- ✅ Figures central, well-captioned, text integrated
|
||||
|
||||
**5. Missing Context**
|
||||
- ❌ No background
|
||||
- ❌ Undefined acronyms
|
||||
- ❌ Assumes expert knowledge
|
||||
- ✅ Brief context, definitions, accessible to broader audience
|
||||
|
||||
## Conclusion
|
||||
|
||||
Effective poster content:
|
||||
- **Concise**: 300-800 words maximum
|
||||
- **Visual**: 40-50% figures and graphics
|
||||
- **Clear**: One main message, 3-5 key findings
|
||||
- **Engaging**: Compelling story, not just facts
|
||||
- **Accessible**: Appropriate for target audience
|
||||
- **Actionable**: Clear implications and next steps
|
||||
|
||||
Remember: Your poster is a conversation starter, not a comprehensive treatise. Design content to intrigue, engage, and invite discussion.
|
||||
|
||||
Reference in New Issue
Block a user