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Zhongwei Li
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# Design Brief Template
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A comprehensive template for creating design project briefs.
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---
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## Project Overview
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### Project Name
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[Project name]
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### Problem Statement
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[What user problem or business need are we addressing?]
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### Background & Context
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[Why now? What led to this project?]
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### Project Type
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- [ ] New Feature
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- [ ] Redesign
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- [ ] Design System
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- [ ] Brand/Visual Design
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- [ ] UX Research
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- [ ] Other: ___________
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---
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## Design Goals & Objectives
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### Primary Goal
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[The main design objective - what success looks like]
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### Secondary Goals
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1. [Goal 2]
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2. [Goal 3]
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3. [Goal 4]
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### Business Objectives
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- [How does this support business goals?]
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- [What business metrics will this impact?]
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### User Objectives
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- [What user needs does this address?]
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- [How will this improve the user experience?]
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---
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## Target Users
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### Primary Audience
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**Who:** [User segment or persona name]
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**Characteristics:**
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- Demographics: [Age, location, role, etc.]
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- Technical proficiency: [Beginner, intermediate, expert]
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- Current behavior: [How they currently solve this problem]
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- Pain points: [Specific frustrations]
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### Secondary Audience
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**Who:** [Additional user segment]
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**Characteristics:**
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- [Key characteristics]
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- [Specific needs]
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### User Personas
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**Persona 1: [Name]**
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- Role: [Job title/role]
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- Goals: [What they want to achieve]
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- Frustrations: [Current pain points]
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- Quote: "[A representative quote]"
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**Persona 2: [Name]**
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- Role: [Job title/role]
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- Goals: [What they want to achieve]
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- Frustrations: [Current pain points]
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- Quote: "[A representative quote]"
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---
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## User Research
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### Research Completed
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- [ ] User interviews (n = [number])
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- [ ] Surveys (n = [number])
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- [ ] Analytics review
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- [ ] Competitor analysis
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- [ ] Usability testing
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- [ ] Other: ___________
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### Key Findings
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1. **Finding 1:** [Insight from research]
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- Evidence: [Data/quotes supporting this]
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2. **Finding 2:** [Insight from research]
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- Evidence: [Data/quotes supporting this]
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3. **Finding 3:** [Insight from research]
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- Evidence: [Data/quotes supporting this]
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### Research Gaps
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[What don't we know yet? What assumptions need validation?]
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---
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## Scope
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### In Scope
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**Features/Experiences:**
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- [Feature/flow 1]
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- [Feature/flow 2]
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- [Feature/flow 3]
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**Platforms:**
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- [ ] Web (Desktop)
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- [ ] Web (Mobile)
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- [ ] iOS Native
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- [ ] Android Native
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- [ ] Other: ___________
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**Deliverables:**
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- [Wireframes]
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- [High-fidelity mockups]
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- [Prototypes]
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- [Design system components]
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### Out of Scope
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[What we are explicitly NOT doing in this phase]
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- [Excluded feature 1]
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- [Excluded feature 2]
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- [Future consideration 1]
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### Constraints
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**Technical:**
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- [Technical limitations or requirements]
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**Business:**
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- [Budget, timeline, resource constraints]
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**Design:**
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- [Brand guidelines, existing patterns to maintain]
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---
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## User Flows & Journeys
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### Primary User Flow
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**Goal:** [What the user wants to accomplish]
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**Steps:**
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1. [Entry point]
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2. [Step 2]
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3. [Step 3]
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4. [Success state]
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**Alternative paths:**
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- [Edge case or alternative flow]
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### Secondary Flows
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**Flow 2:** [Brief description]
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1. [Key steps]
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**Flow 3:** [Brief description]
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1. [Key steps]
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### Critical Interactions
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- **Interaction 1:** [Description of key interaction]
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- Current experience: [How it works now]
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- Desired experience: [How it should work]
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- **Interaction 2:** [Description]
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- Current experience: [How it works now]
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- Desired experience: [How it should work]
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---
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## Design Principles
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### Project-Specific Principles
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1. **[Principle 1]:** [Description]
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- Example: [How this applies]
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2. **[Principle 2]:** [Description]
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- Example: [How this applies]
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3. **[Principle 3]:** [Description]
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- Example: [How this applies]
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### Brand Principles (if applicable)
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- [Existing brand principle that applies]
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- [Existing brand principle that applies]
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---
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## Visual Direction
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### Design Style
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- [ ] Follow existing design system
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- [ ] Extend design system
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- [ ] New visual direction
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### Visual References
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- [Link to inspiration/reference 1]
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- [Link to inspiration/reference 2]
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- [Link to competitor examples]
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### Key Visual Elements
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- **Color palette:** [Specific colors or guidance]
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- **Typography:** [Typefaces and hierarchy]
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- **Imagery style:** [Photography, illustration, icons]
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- **Motion:** [Animation principles if applicable]
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---
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## Accessibility Requirements
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### WCAG Level Target
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- [ ] WCAG 2.1 Level A
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- [ ] WCAG 2.1 Level AA (recommended)
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- [ ] WCAG 2.1 Level AAA
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### Specific Requirements
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- [ ] Keyboard navigation
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- [ ] Screen reader support
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- [ ] Color contrast (4.5:1 minimum)
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- [ ] Focus indicators
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- [ ] Alternative text for images
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- [ ] Captions for video/audio
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- [ ] Responsive text sizing
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- [ ] Reduced motion support
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### Accessibility Considerations
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[Any specific accessibility challenges or requirements for this project]
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---
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## Success Criteria
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### Qualitative Metrics
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- [ ] Users can complete [primary task] without assistance
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- [ ] Users express positive sentiment about [feature]
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- [ ] Design passes usability testing with < 3 critical issues
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- [ ] Stakeholders approve design direction
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- [ ] Design is consistent with brand guidelines
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### Quantitative Metrics
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**Primary Metrics:**
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- [Metric 1]: [Target] (e.g., Task completion rate > 90%)
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- [Metric 2]: [Target] (e.g., Time on task < 2 minutes)
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**Secondary Metrics:**
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- [Metric 3]: [Target] (e.g., Error rate < 5%)
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- [Metric 4]: [Target] (e.g., User satisfaction score > 4/5)
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**Business Metrics:**
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- [Metric 5]: [Target] (e.g., Conversion rate increase by 15%)
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### Measurement Plan
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- **How:** [How will we measure success?]
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- **When:** [Timeline for measuring]
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- **Baseline:** [Current metrics if available]
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---
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## Deliverables
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### Design Artifacts
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- [ ] User flow diagrams
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- [ ] Wireframes (low-fidelity)
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- [ ] Wireframes (high-fidelity)
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- [ ] Visual design mockups
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- [ ] Interactive prototype
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- [ ] Design specifications
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- [ ] Component documentation
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- [ ] Design system updates
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- [ ] Accessibility documentation
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- [ ] Animation specifications
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### Documentation
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- [ ] Design rationale
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- [ ] User research summary
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- [ ] Usability test report
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- [ ] Developer handoff notes
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- [ ] Content guidelines
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### Review Artifacts
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- [ ] Presentation deck
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- [ ] Design review recordings
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- [ ] Feedback synthesis
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---
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## Timeline & Milestones
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### Phase 1: Discovery & Research
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**Duration:** [Timeframe]
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- [ ] User research
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- [ ] Competitive analysis
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- [ ] Design audit (if applicable)
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- **Milestone:** Research insights presented
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### Phase 2: Concept & Exploration
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**Duration:** [Timeframe]
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- [ ] Initial concepts (3+ directions)
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- [ ] Stakeholder review
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- [ ] Concept refinement
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- **Milestone:** Design direction approved
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### Phase 3: Detailed Design
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**Duration:** [Timeframe]
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- [ ] Wireframes
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- [ ] High-fidelity mockups
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- [ ] Design system components
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- **Milestone:** Design specs complete
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### Phase 4: Prototype & Validation
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**Duration:** [Timeframe]
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- [ ] Interactive prototype
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- [ ] Usability testing
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- [ ] Iterate based on feedback
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- **Milestone:** Design validated
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### Phase 5: Handoff & Support
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**Duration:** [Timeframe]
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- [ ] Developer handoff
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- [ ] Design QA
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- [ ] Launch support
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- **Milestone:** Design shipped
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### Key Dates
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- **Project kickoff:** [Date]
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- **Design review 1:** [Date]
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- **Design review 2:** [Date]
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- **Final handoff:** [Date]
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- **Launch:** [Date]
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---
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## Stakeholders & Collaboration
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### Core Team
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- **Design lead:** [Name] - [Role/responsibility]
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- **Product manager:** [Name]
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- **Engineering lead:** [Name]
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- **Researcher:** [Name]
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- **Content designer:** [Name]
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### Reviewers & Approvers
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- [Name, Title] - [What they approve]
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- [Name, Title] - [What they approve]
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### Communication Plan
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**Design reviews:**
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- Weekly sync: [Day/time]
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- Major milestones: [When]
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**Feedback channels:**
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- [Slack channel]
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- [Figma comments]
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- [Email for formal approvals]
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**Decision-making:**
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- Design decisions: [Who decides]
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- Scope changes: [Who approves]
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---
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## Design Tools & Resources
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### Tools
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- **Design:** [Figma, Sketch, Adobe XD]
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- **Prototyping:** [Figma, Framer, ProtoPie]
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- **User testing:** [Lookback, UserTesting, Maze]
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- **Documentation:** [Notion, Confluence]
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### Resources
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- **Design system:** [Link]
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- **Brand guidelines:** [Link]
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- **Component library:** [Link]
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- **Research repository:** [Link]
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---
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## Risks & Mitigation
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### Potential Risks
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1. **Risk:** [Description of risk]
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- **Impact:** [High/Medium/Low]
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- **Mitigation:** [How to address]
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2. **Risk:** [Description of risk]
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- **Impact:** [High/Medium/Low]
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- **Mitigation:** [How to address]
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3. **Risk:** [Description of risk]
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- **Impact:** [High/Medium/Low]
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- **Mitigation:** [How to address]
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### Dependencies
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- [Dependency on other team/project]
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- [Technical dependency]
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- [Resource dependency]
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---
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## Post-Launch
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### Success Review
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- **When:** [Timeline for measuring success]
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- **Metrics to review:** [List metrics from success criteria]
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- **Learning goals:** [What do we want to learn?]
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### Iteration Plan
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- [Planned improvements for v2]
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- [Features deferred to future phases]
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### Documentation
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- [ ] Case study
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- [ ] Design learnings
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- [ ] Pattern documentation
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- [ ] Retrospective notes
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---
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## Appendix
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### Research Links
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- [Link to research findings]
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- [Link to user interviews]
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- [Link to analytics dashboard]
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### Design Files
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- [Link to Figma file]
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- [Link to prototype]
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- [Link to design specs]
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### References
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- [Competitor analysis]
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- [Industry best practices]
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- [Related projects]
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---
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## Version History
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| Version | Date | Author | Changes |
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|---------|------|--------|---------|
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| 0.1 | [Date] | [Name] | Initial draft |
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| 0.2 | [Date] | [Name] | [Changes] |
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| 1.0 | [Date] | [Name] | Final approved version |
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---
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## Approval
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- [ ] Design lead approved
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- [ ] Product manager approved
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- [ ] Engineering lead approved
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- [ ] Stakeholder(s) approved
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**Date approved:** ___________
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Reference in New Issue
Block a user