Initial commit
This commit is contained in:
Zhongwei Li
465
skills/technical-launch-planner/scripts/generate_launch_plan.sh
Executable file
465
skills/technical-launch-planner/scripts/generate_launch_plan.sh
Executable file
@@ -0,0 +1,465 @@
|
||||
#!/bin/bash
|
||||
|
||||
# Technical Launch Plan Generator
|
||||
# Creates comprehensive launch plan document
|
||||
|
||||
set -e
|
||||
|
||||
# Colors
|
||||
GREEN='\033[0;32m'
|
||||
BLUE='\033[0;34m'
|
||||
YELLOW='\033[1;33m'
|
||||
CYAN='\033[0;36m'
|
||||
NC='\033[0m'
|
||||
|
||||
echo -e "${BLUE}╔═══════════════════════════════════════════════╗${NC}"
|
||||
echo -e "${BLUE}║ Technical Launch Plan Generator ║${NC}"
|
||||
echo -e "${BLUE}╚═══════════════════════════════════════════════╝${NC}"
|
||||
echo ""
|
||||
|
||||
# Gather information
|
||||
echo -e "${YELLOW}Product/Feature Information${NC}"
|
||||
echo ""
|
||||
read -p "Product/Feature Name: " PRODUCT_NAME
|
||||
read -p "Launch Date (YYYY-MM-DD): " LAUNCH_DATE
|
||||
read -p "Launch Tier (1/2/3): " TIER
|
||||
read -p "One-line Description: " DESCRIPTION
|
||||
read -p "Target Audience (e.g., Backend developers, DevOps): " AUDIENCE
|
||||
|
||||
echo ""
|
||||
OUTPUT_FILE="${PRODUCT_NAME// /_}_launch_plan.md"
|
||||
|
||||
# Generate plan
|
||||
cat > "$OUTPUT_FILE" << EOF
|
||||
# Technical Launch Plan: $PRODUCT_NAME
|
||||
|
||||
**Launch Date:** $LAUNCH_DATE
|
||||
**Launch Tier:** Tier $TIER
|
||||
**Owner:** $(whoami)
|
||||
**Last Updated:** $(date +%Y-%m-%d)
|
||||
|
||||
---
|
||||
|
||||
## Executive Summary
|
||||
|
||||
### What We're Launching
|
||||
|
||||
$DESCRIPTION
|
||||
|
||||
### Target Audience
|
||||
|
||||
$AUDIENCE
|
||||
|
||||
### Launch Tier: Tier $TIER
|
||||
|
||||
EOF
|
||||
|
||||
# Add tier-specific details
|
||||
if [ "$TIER" = "1" ]; then
|
||||
cat >> "$OUTPUT_FILE" << 'EOF'
|
||||
**Major Launch** - Full GTM treatment, 12-16 week timeline
|
||||
|
||||
### Success Criteria
|
||||
|
||||
- [ ] [Define target adoption metric]
|
||||
- [ ] [Define engagement metric]
|
||||
- [ ] [Define business/revenue metric]
|
||||
|
||||
---
|
||||
|
||||
## Timeline
|
||||
|
||||
### T-12 weeks: Planning Phase
|
||||
|
||||
**Week of [Date]**
|
||||
|
||||
- [ ] Launch tier confirmed
|
||||
- [ ] Stakeholder kickoff meeting
|
||||
- [ ] Success metrics defined
|
||||
- [ ] Budget approved
|
||||
- [ ] Project plan created
|
||||
|
||||
### T-8 weeks: Build Phase Starts
|
||||
|
||||
**Week of [Date]**
|
||||
|
||||
- [ ] Documentation outline complete
|
||||
- [ ] SDK development started
|
||||
- [ ] Marketing brief created
|
||||
- [ ] Demo environment setup
|
||||
- [ ] Beta customers identified
|
||||
|
||||
### T-6 weeks: Content Creation
|
||||
|
||||
**Week of [Date]**
|
||||
|
||||
- [ ] Getting started guide (first draft)
|
||||
- [ ] API reference complete
|
||||
- [ ] Sample apps in development
|
||||
- [ ] Blog post (first draft)
|
||||
- [ ] Demo video script
|
||||
|
||||
### T-4 weeks: Review & Refinement
|
||||
|
||||
**Week of [Date]**
|
||||
|
||||
- [ ] All docs reviewed by engineering
|
||||
- [ ] SDKs in beta testing
|
||||
- [ ] Demo video recorded
|
||||
- [ ] Sales enablement created
|
||||
- [ ] Press release draft
|
||||
|
||||
### T-2 weeks: Final Prep
|
||||
|
||||
**Week of [Date]**
|
||||
|
||||
- [ ] All content finalized
|
||||
- [ ] Internal enablement complete
|
||||
- [ ] Launch email scheduled
|
||||
- [ ] Social media calendar
|
||||
- [ ] Monitoring/analytics ready
|
||||
|
||||
### Launch Week
|
||||
|
||||
**Week of [Date]**
|
||||
|
||||
- [ ] Documentation published
|
||||
- [ ] SDKs released
|
||||
- [ ] Blog post live
|
||||
- [ ] Email sent
|
||||
- [ ] Social campaign
|
||||
- [ ] PR outreach
|
||||
- [ ] Launch event
|
||||
|
||||
### Post-Launch
|
||||
|
||||
**Weeks 1-4**
|
||||
|
||||
- [ ] Daily metrics monitoring
|
||||
- [ ] Community engagement
|
||||
- [ ] Follow-up content
|
||||
- [ ] Feedback synthesis
|
||||
- [ ] Launch retrospective
|
||||
|
||||
---
|
||||
|
||||
## Deliverables
|
||||
|
||||
### Documentation
|
||||
|
||||
- [ ] Getting started guide
|
||||
- [ ] API reference
|
||||
- [ ] Integration guides
|
||||
- [ ] Migration guide (if applicable)
|
||||
- [ ] Troubleshooting FAQ
|
||||
- [ ] Video tutorials
|
||||
|
||||
### Code Assets
|
||||
|
||||
- [ ] SDK: Python
|
||||
- [ ] SDK: JavaScript/Node
|
||||
- [ ] SDK: [Other language]
|
||||
- [ ] Sample application: [Type]
|
||||
- [ ] Sample application: [Type]
|
||||
- [ ] Code snippets library
|
||||
- [ ] Interactive playground
|
||||
|
||||
### Marketing Assets
|
||||
|
||||
- [ ] Launch blog post
|
||||
- [ ] Demo video
|
||||
- [ ] Product page
|
||||
- [ ] Email template
|
||||
- [ ] Social media posts
|
||||
- [ ] Press release
|
||||
- [ ] Infographic/diagram
|
||||
|
||||
### Sales Enablement
|
||||
|
||||
- [ ] Technical battlecard
|
||||
- [ ] Demo script
|
||||
- [ ] FAQ/objection handling
|
||||
- [ ] Pricing materials
|
||||
- [ ] Customer deck
|
||||
|
||||
---
|
||||
|
||||
## Stakeholders & Owners
|
||||
|
||||
| Area | Owner | Status |
|
||||
|------|-------|--------|
|
||||
| Product Marketing | [Name] | ✓ |
|
||||
| Product Management | [Name] | Pending |
|
||||
| Engineering | [Name] | Pending |
|
||||
| Developer Relations | [Name] | Pending |
|
||||
| Sales Engineering | [Name] | Pending |
|
||||
| PR/Communications | [Name] | Pending |
|
||||
| Partners | [Name] | Pending |
|
||||
|
||||
---
|
||||
|
||||
## Launch Channels
|
||||
|
||||
### Primary
|
||||
|
||||
- [ ] Developer Documentation
|
||||
- [ ] Product Blog
|
||||
- [ ] Email (Developer List)
|
||||
- [ ] Social Media
|
||||
- [ ] Changelog
|
||||
|
||||
### Secondary
|
||||
|
||||
- [ ] Hacker News
|
||||
- [ ] Reddit (r/programming, r/[relevant])
|
||||
- [ ] Dev.to
|
||||
- [ ] Product Hunt
|
||||
- [ ] YouTube
|
||||
|
||||
### Tertiary
|
||||
|
||||
- [ ] Tech Press
|
||||
- [ ] Podcasts
|
||||
- [ ] Webinars
|
||||
- [ ] Conferences
|
||||
- [ ] Community Forums
|
||||
|
||||
EOF
|
||||
|
||||
elif [ "$TIER" = "2" ]; then
|
||||
cat >> "$OUTPUT_FILE" << 'EOF'
|
||||
**Standard Launch** - Selective GTM, 6-8 week timeline
|
||||
|
||||
### Success Criteria
|
||||
|
||||
- [ ] [Define adoption target]
|
||||
- [ ] [Define engagement metric]
|
||||
|
||||
---
|
||||
|
||||
## Timeline
|
||||
|
||||
### T-6 weeks: Planning & Build
|
||||
|
||||
- [ ] Feature spec finalized
|
||||
- [ ] Documentation started
|
||||
- [ ] Marketing brief created
|
||||
|
||||
### T-4 weeks: Content Creation
|
||||
|
||||
- [ ] Feature docs complete
|
||||
- [ ] Code samples created
|
||||
- [ ] Blog post drafted
|
||||
- [ ] Demo video recorded
|
||||
|
||||
### T-2 weeks: Review
|
||||
|
||||
- [ ] Engineering review complete
|
||||
- [ ] Content finalized
|
||||
- [ ] Email scheduled
|
||||
|
||||
### Launch Week
|
||||
|
||||
- [ ] Documentation published
|
||||
- [ ] Blog post live
|
||||
- [ ] Email sent
|
||||
- [ ] Social posts
|
||||
|
||||
### Post-Launch (Weeks 1-2)
|
||||
|
||||
- [ ] Metrics monitoring
|
||||
- [ ] Community Q&A
|
||||
- [ ] Follow-up content
|
||||
|
||||
---
|
||||
|
||||
## Deliverables
|
||||
|
||||
### Documentation
|
||||
|
||||
- [ ] Feature guide
|
||||
- [ ] API updates
|
||||
- [ ] Code samples (3+)
|
||||
- [ ] Integration guide
|
||||
|
||||
### Marketing
|
||||
|
||||
- [ ] Blog post
|
||||
- [ ] Demo video
|
||||
- [ ] Email announcement
|
||||
- [ ] Social posts
|
||||
|
||||
### Sales Enablement
|
||||
|
||||
- [ ] Feature overview
|
||||
- [ ] Demo talking points
|
||||
|
||||
EOF
|
||||
|
||||
else
|
||||
cat >> "$OUTPUT_FILE" << 'EOF'
|
||||
**Minor Launch** - Minimal GTM, 2-4 week timeline
|
||||
|
||||
### Success Criteria
|
||||
|
||||
- [ ] Documentation updated
|
||||
- [ ] Users notified
|
||||
|
||||
---
|
||||
|
||||
## Timeline
|
||||
|
||||
### T-2 weeks: Prep
|
||||
|
||||
- [ ] Release notes drafted
|
||||
- [ ] Documentation updated
|
||||
|
||||
### Launch Week
|
||||
|
||||
- [ ] Release notes published
|
||||
- [ ] Changelog updated
|
||||
- [ ] Notification sent
|
||||
|
||||
---
|
||||
|
||||
## Deliverables
|
||||
|
||||
- [ ] Release notes
|
||||
- [ ] Updated documentation
|
||||
- [ ] Changelog entry
|
||||
- [ ] In-app notification (if applicable)
|
||||
|
||||
EOF
|
||||
fi
|
||||
|
||||
# Add common sections
|
||||
cat >> "$OUTPUT_FILE" << 'EOF'
|
||||
|
||||
---
|
||||
|
||||
## Success Metrics
|
||||
|
||||
### Activation Metrics
|
||||
|
||||
- **Metric:** [e.g., API key created]
|
||||
- **Target:** [e.g., 1000 in Week 1]
|
||||
- **Measurement:** [Dashboard link]
|
||||
|
||||
### Engagement Metrics
|
||||
|
||||
- **Metric:** [e.g., First API call made]
|
||||
- **Target:** [e.g., 60% activation rate]
|
||||
- **Measurement:** [Analytics]
|
||||
|
||||
### Retention Metrics
|
||||
|
||||
- **Metric:** [e.g., Day 7 retention]
|
||||
- **Target:** [e.g., 40%]
|
||||
- **Measurement:** [Cohort analysis]
|
||||
|
||||
### Business Metrics
|
||||
|
||||
- **Metric:** [e.g., Paid conversions]
|
||||
- **Target:** [e.g., 5%]
|
||||
- **Measurement:** [Revenue dashboard]
|
||||
|
||||
---
|
||||
|
||||
## Risks & Mitigation
|
||||
|
||||
| Risk | Impact | Probability | Mitigation |
|
||||
|------|--------|------------|------------|
|
||||
| Documentation not ready | High | Medium | Start docs 2 weeks earlier |
|
||||
| [Add risks] | | | |
|
||||
|
||||
---
|
||||
|
||||
## Budget
|
||||
|
||||
| Item | Cost | Owner |
|
||||
|------|------|-------|
|
||||
| [e.g., PR agency] | $[amount] | [Name] |
|
||||
| [e.g., Demo production] | $[amount] | [Name] |
|
||||
| **Total** | **$[total]** | |
|
||||
|
||||
---
|
||||
|
||||
## Post-Launch Plan
|
||||
|
||||
### Week 1
|
||||
- Daily metrics check
|
||||
- Community Q&A
|
||||
- Bug triage
|
||||
|
||||
### Week 2-4
|
||||
- Follow-up blog posts
|
||||
- Customer interviews
|
||||
- Documentation refinements
|
||||
|
||||
### Month 2
|
||||
- Case study development
|
||||
- Webinar/workshop
|
||||
- Integration showcases
|
||||
|
||||
---
|
||||
|
||||
## Launch Day Playbook
|
||||
|
||||
### Pre-Launch (Day Before)
|
||||
- [ ] All assets staged
|
||||
- [ ] Team briefed
|
||||
- [ ] Monitoring ready
|
||||
|
||||
### Launch Day Morning (9 AM)
|
||||
- [ ] Publish documentation
|
||||
- [ ] Release packages/SDKs
|
||||
- [ ] Deploy blog post
|
||||
- [ ] Send email
|
||||
- [ ] Post to social
|
||||
|
||||
### Midday (12 PM)
|
||||
- [ ] Monitor metrics
|
||||
- [ ] Respond to questions
|
||||
- [ ] Share to communities
|
||||
|
||||
### Afternoon (3 PM)
|
||||
- [ ] Post to HN/Reddit (if Tier 1)
|
||||
- [ ] Dev advocate content
|
||||
- [ ] Partner announcements
|
||||
|
||||
### End of Day
|
||||
- [ ] Day 1 report
|
||||
- [ ] Team debrief
|
||||
- [ ] Issue triage
|
||||
|
||||
---
|
||||
|
||||
## Notes
|
||||
|
||||
[Add any additional notes, context, or decisions]
|
||||
|
||||
---
|
||||
|
||||
## Appendix
|
||||
|
||||
### Links
|
||||
- [Project spec]
|
||||
- [Design doc]
|
||||
- [Marketing brief]
|
||||
- [Asset folder]
|
||||
|
||||
EOF
|
||||
|
||||
echo -e "${GREEN}✓ Launch plan generated!${NC}"
|
||||
echo ""
|
||||
echo -e "Output: ${CYAN}$OUTPUT_FILE${NC}"
|
||||
echo ""
|
||||
echo -e "${YELLOW}Next steps:${NC}"
|
||||
echo "1. Review and customize the plan"
|
||||
echo "2. Fill in specific names, dates, and metrics"
|
||||
echo "3. Share with stakeholders for review"
|
||||
echo "4. Use as living document throughout launch"
|
||||
echo ""
|
||||
echo -e "${CYAN}Validate readiness before launch:${NC}"
|
||||
echo " scripts/validate_readiness.sh"
|
||||
echo ""
|
||||
Reference in New Issue
Block a user