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Zhongwei Li
324
skills/technical-launch-planner/scripts/assess_launch_tier.sh
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324
skills/technical-launch-planner/scripts/assess_launch_tier.sh
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#!/bin/bash
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# Technical Launch Tier Assessment
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# Helps determine the appropriate launch tier based on scope and impact
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set -e
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# Colors
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GREEN='\033[0;32m'
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BLUE='\033[0;34m'
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YELLOW='\033[1;33m'
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RED='\033[0;31m'
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CYAN='\033[0;36m'
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NC='\033[0m' # No Color
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echo -e "${BLUE}╔════════════════════════════════════════════════╗${NC}"
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echo -e "${BLUE}║ Technical Launch Tier Assessment ║${NC}"
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echo -e "${BLUE}╚════════════════════════════════════════════════╝${NC}"
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echo ""
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echo -e "${CYAN}This assessment will help determine your launch tier.${NC}"
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echo ""
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# Scoring system
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SCORE=0
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# Question 1: What are you launching?
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echo -e "${YELLOW}Question 1: What are you launching?${NC}"
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echo " 1) New product/platform (GA)"
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echo " 2) Major version update (v2.0, v3.0)"
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echo " 3) New feature/integration"
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echo " 4) Enhancement/improvement"
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echo " 5) Bug fix/patch"
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echo ""
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read -p "Your answer (1-5): " Q1
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case $Q1 in
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1) SCORE=$((SCORE + 10));;
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2) SCORE=$((SCORE + 8));;
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3) SCORE=$((SCORE + 5));;
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4) SCORE=$((SCORE + 2));;
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5) SCORE=$((SCORE + 0));;
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esac
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echo ""
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# Question 2: Target audience size
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echo -e "${YELLOW}Question 2: How many developers/users will this impact?${NC}"
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echo " 1) All users (100%)"
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echo " 2) Most users (50-99%)"
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echo " 3) Segment of users (25-50%)"
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echo " 4) Small segment (<25%)"
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echo " 5) Beta/limited group"
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echo ""
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read -p "Your answer (1-5): " Q2
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case $Q2 in
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1) SCORE=$((SCORE + 10));;
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2) SCORE=$((SCORE + 7));;
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3) SCORE=$((SCORE + 5));;
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4) SCORE=$((SCORE + 2));;
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5) SCORE=$((SCORE + 1));;
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esac
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echo ""
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# Question 3: Revenue impact
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echo -e "${YELLOW}Question 3: What's the revenue/business impact?${NC}"
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echo " 1) New revenue stream"
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echo " 2) Major revenue driver"
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echo " 3) Moderate impact"
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echo " 4) Minor impact"
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echo " 5) No direct revenue impact"
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echo ""
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read -p "Your answer (1-5): " Q3
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case $Q3 in
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1) SCORE=$((SCORE + 10));;
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2) SCORE=$((SCORE + 7));;
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3) SCORE=$((SCORE + 4));;
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4) SCORE=$((SCORE + 2));;
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5) SCORE=$((SCORE + 0));;
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esac
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echo ""
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# Question 4: Competitive differentiation
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echo -e "${YELLOW}Question 4: Is this competitively differentiated?${NC}"
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echo " 1) Industry first / unique capability"
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echo " 2) Significant differentiation"
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echo " 3) Some differentiation"
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echo " 4) Parity feature"
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echo " 5) No competitive angle"
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echo ""
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read -p "Your answer (1-5): " Q4
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case $Q4 in
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1) SCORE=$((SCORE + 8));;
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2) SCORE=$((SCORE + 6));;
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3) SCORE=$((SCORE + 4));;
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4) SCORE=$((SCORE + 1));;
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5) SCORE=$((SCORE + 0));;
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esac
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echo ""
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# Question 5: Technical complexity
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echo -e "${YELLOW}Question 5: How complex is this technically?${NC}"
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echo " 1) New platform/architecture"
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echo " 2) Significant technical undertaking"
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echo " 3) Moderate complexity"
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echo " 4) Simple feature"
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echo " 5) Minor change"
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echo ""
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read -p "Your answer (1-5): " Q5
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case $Q5 in
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1) SCORE=$((SCORE + 7));;
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2) SCORE=$((SCORE + 5));;
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3) SCORE=$((SCORE + 3));;
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4) SCORE=$((SCORE + 1));;
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5) SCORE=$((SCORE + 0));;
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esac
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echo ""
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# Question 6: Documentation/enablement needed
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echo -e "${YELLOW}Question 6: What documentation/enablement is required?${NC}"
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echo " 1) Complete new documentation set + SDKs"
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echo " 2) Major documentation updates + samples"
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echo " 3) New guides + code samples"
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echo " 4) Documentation updates"
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echo " 5) Release notes only"
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echo ""
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read -p "Your answer (1-5): " Q6
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case $Q6 in
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1) SCORE=$((SCORE + 6));;
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2) SCORE=$((SCORE + 5));;
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3) SCORE=$((SCORE + 3));;
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4) SCORE=$((SCORE + 1));;
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5) SCORE=$((SCORE + 0));;
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esac
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echo ""
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# Question 7: External interest
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echo -e "${YELLOW}Question 7: Expected external interest (press, analysts, community)?${NC}"
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echo " 1) High (industry news)"
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echo " 2) Moderate (tech press interest)"
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echo " 3) Some (developer community)"
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echo " 4) Low (niche interest)"
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echo " 5) Minimal (internal mainly)"
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echo ""
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read -p "Your answer (1-5): " Q7
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case $Q7 in
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1) SCORE=$((SCORE + 7));;
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2) SCORE=$((SCORE + 5));;
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3) SCORE=$((SCORE + 3));;
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4) SCORE=$((SCORE + 1));;
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5) SCORE=$((SCORE + 0));;
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esac
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echo ""
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# Calculate tier
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echo -e "${BLUE}═══════════════════════════════════════════════${NC}"
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echo -e "${CYAN}Analyzing your responses...${NC}"
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echo ""
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sleep 1
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# Determine tier based on score
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if [ $SCORE -ge 40 ]; then
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TIER="Tier 1"
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COLOR=$RED
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TIMELINE="12-16 weeks"
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INVESTMENT="Full GTM"
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elif [ $SCORE -ge 20 ]; then
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TIER="Tier 2"
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COLOR=$YELLOW
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TIMELINE="6-8 weeks"
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INVESTMENT="Selective GTM"
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else
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TIER="Tier 3"
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COLOR=$GREEN
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TIMELINE="2-4 weeks"
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INVESTMENT="Minimal GTM"
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fi
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# Display results
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echo -e "${BLUE}╔════════════════════════════════════════════════╗${NC}"
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echo -e "${BLUE}║ Assessment Results ║${NC}"
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echo -e "${BLUE}╚════════════════════════════════════════════════╝${NC}"
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echo ""
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echo -e "Your Score: ${CYAN}$SCORE / 58${NC}"
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echo -e "Launch Tier: ${COLOR}$TIER${NC}"
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echo -e "Timeline: ${CYAN}$TIMELINE${NC}"
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echo -e "Investment: ${CYAN}$INVESTMENT${NC}"
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echo ""
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# Tier-specific recommendations
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echo -e "${BLUE}═══════════════════════════════════════════════${NC}"
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echo -e "${COLOR}$TIER Recommendations:${NC}"
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echo ""
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if [ "$TIER" = "Tier 1" ]; then
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echo -e "${YELLOW}Major Launch - Full GTM Treatment${NC}"
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echo ""
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echo "Required:"
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echo " ✓ Complete documentation set"
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echo " ✓ Multiple SDKs/client libraries"
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echo " ✓ Sample applications"
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echo " ✓ Video tutorials"
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echo " ✓ Interactive demos/playground"
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echo " ✓ Press release"
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echo " ✓ Launch event/webinar"
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echo " ✓ Partner coordination"
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echo " ✓ Paid promotion"
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echo " ✓ Analyst briefings"
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echo ""
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echo "Channels:"
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echo " • Developer blog (launch post)"
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echo " • Email (entire developer list)"
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echo " • Social media (coordinated campaign)"
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echo " • Hacker News / Reddit"
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echo " • Tech press outreach"
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echo " • Developer communities"
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echo " • Conference talks"
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echo ""
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echo "Team involvement:"
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echo " • Product Marketing (lead)"
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echo " • Product Management"
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echo " • Developer Relations"
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echo " • Engineering"
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echo " • Sales Engineering"
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echo " • Partners"
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echo " • PR/Comms"
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echo ""
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elif [ "$TIER" = "Tier 2" ]; then
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echo -e "${YELLOW}Standard Launch - Selective GTM${NC}"
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echo ""
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echo "Required:"
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echo " ✓ Feature documentation"
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echo " ✓ Code samples"
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echo " ✓ Blog post"
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echo " ✓ Demo video"
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echo " ✓ Email announcement"
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echo " ✓ Updated API reference"
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echo ""
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echo "Channels:"
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echo " • Developer blog"
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echo " • Email (targeted segment)"
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echo " • Social media"
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echo " • Changelog"
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echo " • Developer newsletter"
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echo " • Relevant communities"
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echo ""
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echo "Team involvement:"
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echo " • Product Marketing (lead)"
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echo " • Developer Relations"
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echo " • Product Management"
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echo " • Engineering (docs)"
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echo ""
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else
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echo -e "${GREEN}Minor Launch - Documentation Focus${NC}"
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echo ""
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echo "Required:"
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echo " ✓ Release notes"
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echo " ✓ Updated documentation"
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echo " ✓ Changelog entry"
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echo " ✓ In-app notification (if applicable)"
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echo ""
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echo "Channels:"
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echo " • Changelog"
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echo " • Documentation"
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echo " • Social media (single post)"
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echo " • Email (if significant)"
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echo ""
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echo "Team involvement:"
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echo " • Product Marketing or PM"
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echo " • Engineering (docs)"
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echo ""
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fi
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echo -e "${BLUE}═══════════════════════════════════════════════${NC}"
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echo ""
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# Next steps
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echo -e "${CYAN}Next Steps:${NC}"
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echo ""
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echo "1. Generate detailed launch plan:"
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echo -e " ${YELLOW}scripts/generate_launch_plan.sh${NC}"
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echo ""
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echo "2. Review tier framework:"
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echo -e " ${YELLOW}cat references/launch_tiers.md${NC}"
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echo ""
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echo "3. Check developer enablement checklist:"
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echo -e " ${YELLOW}cat references/developer_enablement.md${NC}"
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echo ""
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# Save results
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read -p "Save results to file? (y/n): " SAVE
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if [[ "$SAVE" =~ ^[Yy]$ ]]; then
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OUTPUT_FILE="launch_assessment_$(date +%Y%m%d_%H%M%S).txt"
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{
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echo "Technical Launch Tier Assessment"
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echo "Date: $(date)"
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echo ""
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echo "Score: $SCORE / 58"
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echo "Tier: $TIER"
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echo "Timeline: $TIMELINE"
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echo "Investment: $INVESTMENT"
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echo ""
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echo "Responses:"
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echo "Q1: $Q1"
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echo "Q2: $Q2"
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echo "Q3: $Q3"
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echo "Q4: $Q4"
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echo "Q5: $Q5"
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echo "Q6: $Q6"
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echo "Q7: $Q7"
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} > "$OUTPUT_FILE"
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echo -e "${GREEN}✓ Results saved to: $OUTPUT_FILE${NC}"
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fi
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echo ""
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echo -e "${GREEN}✓ Assessment complete!${NC}"
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