466 lines
8.3 KiB
Bash
Executable File
466 lines
8.3 KiB
Bash
Executable File
#!/bin/bash
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# Technical Launch Plan Generator
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# Creates comprehensive launch plan document
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set -e
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# Colors
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GREEN='\033[0;32m'
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BLUE='\033[0;34m'
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YELLOW='\033[1;33m'
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CYAN='\033[0;36m'
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NC='\033[0m'
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echo -e "${BLUE}╔═══════════════════════════════════════════════╗${NC}"
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echo -e "${BLUE}║ Technical Launch Plan Generator ║${NC}"
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echo -e "${BLUE}╚═══════════════════════════════════════════════╝${NC}"
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echo ""
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# Gather information
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echo -e "${YELLOW}Product/Feature Information${NC}"
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echo ""
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read -p "Product/Feature Name: " PRODUCT_NAME
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read -p "Launch Date (YYYY-MM-DD): " LAUNCH_DATE
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read -p "Launch Tier (1/2/3): " TIER
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read -p "One-line Description: " DESCRIPTION
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read -p "Target Audience (e.g., Backend developers, DevOps): " AUDIENCE
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echo ""
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OUTPUT_FILE="${PRODUCT_NAME// /_}_launch_plan.md"
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# Generate plan
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cat > "$OUTPUT_FILE" << EOF
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# Technical Launch Plan: $PRODUCT_NAME
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**Launch Date:** $LAUNCH_DATE
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**Launch Tier:** Tier $TIER
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**Owner:** $(whoami)
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**Last Updated:** $(date +%Y-%m-%d)
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---
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## Executive Summary
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### What We're Launching
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$DESCRIPTION
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### Target Audience
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$AUDIENCE
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### Launch Tier: Tier $TIER
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EOF
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# Add tier-specific details
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if [ "$TIER" = "1" ]; then
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cat >> "$OUTPUT_FILE" << 'EOF'
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**Major Launch** - Full GTM treatment, 12-16 week timeline
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### Success Criteria
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- [ ] [Define target adoption metric]
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- [ ] [Define engagement metric]
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- [ ] [Define business/revenue metric]
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---
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## Timeline
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### T-12 weeks: Planning Phase
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**Week of [Date]**
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- [ ] Launch tier confirmed
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- [ ] Stakeholder kickoff meeting
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- [ ] Success metrics defined
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- [ ] Budget approved
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- [ ] Project plan created
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### T-8 weeks: Build Phase Starts
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**Week of [Date]**
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- [ ] Documentation outline complete
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- [ ] SDK development started
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- [ ] Marketing brief created
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- [ ] Demo environment setup
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- [ ] Beta customers identified
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### T-6 weeks: Content Creation
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**Week of [Date]**
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- [ ] Getting started guide (first draft)
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- [ ] API reference complete
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- [ ] Sample apps in development
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- [ ] Blog post (first draft)
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- [ ] Demo video script
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### T-4 weeks: Review & Refinement
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**Week of [Date]**
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- [ ] All docs reviewed by engineering
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- [ ] SDKs in beta testing
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- [ ] Demo video recorded
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- [ ] Sales enablement created
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- [ ] Press release draft
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### T-2 weeks: Final Prep
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**Week of [Date]**
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- [ ] All content finalized
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- [ ] Internal enablement complete
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- [ ] Launch email scheduled
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- [ ] Social media calendar
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- [ ] Monitoring/analytics ready
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### Launch Week
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**Week of [Date]**
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- [ ] Documentation published
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- [ ] SDKs released
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- [ ] Blog post live
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- [ ] Email sent
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- [ ] Social campaign
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- [ ] PR outreach
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- [ ] Launch event
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### Post-Launch
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**Weeks 1-4**
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- [ ] Daily metrics monitoring
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- [ ] Community engagement
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- [ ] Follow-up content
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- [ ] Feedback synthesis
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- [ ] Launch retrospective
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---
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## Deliverables
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### Documentation
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- [ ] Getting started guide
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- [ ] API reference
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- [ ] Integration guides
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- [ ] Migration guide (if applicable)
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- [ ] Troubleshooting FAQ
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- [ ] Video tutorials
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### Code Assets
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- [ ] SDK: Python
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- [ ] SDK: JavaScript/Node
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- [ ] SDK: [Other language]
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- [ ] Sample application: [Type]
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- [ ] Sample application: [Type]
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- [ ] Code snippets library
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- [ ] Interactive playground
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### Marketing Assets
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- [ ] Launch blog post
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- [ ] Demo video
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- [ ] Product page
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- [ ] Email template
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- [ ] Social media posts
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- [ ] Press release
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- [ ] Infographic/diagram
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### Sales Enablement
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- [ ] Technical battlecard
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- [ ] Demo script
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- [ ] FAQ/objection handling
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- [ ] Pricing materials
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- [ ] Customer deck
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---
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## Stakeholders & Owners
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| Area | Owner | Status |
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|------|-------|--------|
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| Product Marketing | [Name] | ✓ |
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| Product Management | [Name] | Pending |
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| Engineering | [Name] | Pending |
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| Developer Relations | [Name] | Pending |
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| Sales Engineering | [Name] | Pending |
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| PR/Communications | [Name] | Pending |
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| Partners | [Name] | Pending |
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---
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## Launch Channels
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### Primary
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- [ ] Developer Documentation
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- [ ] Product Blog
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- [ ] Email (Developer List)
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- [ ] Social Media
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- [ ] Changelog
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### Secondary
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- [ ] Hacker News
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- [ ] Reddit (r/programming, r/[relevant])
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- [ ] Dev.to
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- [ ] Product Hunt
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- [ ] YouTube
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### Tertiary
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- [ ] Tech Press
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- [ ] Podcasts
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- [ ] Webinars
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- [ ] Conferences
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- [ ] Community Forums
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EOF
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elif [ "$TIER" = "2" ]; then
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cat >> "$OUTPUT_FILE" << 'EOF'
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**Standard Launch** - Selective GTM, 6-8 week timeline
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### Success Criteria
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- [ ] [Define adoption target]
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- [ ] [Define engagement metric]
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---
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## Timeline
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### T-6 weeks: Planning & Build
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- [ ] Feature spec finalized
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- [ ] Documentation started
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- [ ] Marketing brief created
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### T-4 weeks: Content Creation
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- [ ] Feature docs complete
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- [ ] Code samples created
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- [ ] Blog post drafted
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- [ ] Demo video recorded
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### T-2 weeks: Review
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- [ ] Engineering review complete
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- [ ] Content finalized
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- [ ] Email scheduled
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### Launch Week
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- [ ] Documentation published
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- [ ] Blog post live
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- [ ] Email sent
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- [ ] Social posts
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### Post-Launch (Weeks 1-2)
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- [ ] Metrics monitoring
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- [ ] Community Q&A
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- [ ] Follow-up content
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---
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## Deliverables
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### Documentation
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- [ ] Feature guide
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- [ ] API updates
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- [ ] Code samples (3+)
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- [ ] Integration guide
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### Marketing
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- [ ] Blog post
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- [ ] Demo video
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- [ ] Email announcement
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- [ ] Social posts
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### Sales Enablement
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- [ ] Feature overview
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- [ ] Demo talking points
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EOF
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else
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cat >> "$OUTPUT_FILE" << 'EOF'
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**Minor Launch** - Minimal GTM, 2-4 week timeline
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### Success Criteria
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- [ ] Documentation updated
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- [ ] Users notified
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---
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## Timeline
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### T-2 weeks: Prep
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- [ ] Release notes drafted
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- [ ] Documentation updated
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### Launch Week
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- [ ] Release notes published
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- [ ] Changelog updated
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- [ ] Notification sent
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---
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## Deliverables
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- [ ] Release notes
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- [ ] Updated documentation
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- [ ] Changelog entry
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- [ ] In-app notification (if applicable)
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EOF
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fi
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# Add common sections
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cat >> "$OUTPUT_FILE" << 'EOF'
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---
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## Success Metrics
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### Activation Metrics
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- **Metric:** [e.g., API key created]
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- **Target:** [e.g., 1000 in Week 1]
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- **Measurement:** [Dashboard link]
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### Engagement Metrics
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- **Metric:** [e.g., First API call made]
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- **Target:** [e.g., 60% activation rate]
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- **Measurement:** [Analytics]
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### Retention Metrics
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- **Metric:** [e.g., Day 7 retention]
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- **Target:** [e.g., 40%]
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- **Measurement:** [Cohort analysis]
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### Business Metrics
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- **Metric:** [e.g., Paid conversions]
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- **Target:** [e.g., 5%]
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- **Measurement:** [Revenue dashboard]
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---
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## Risks & Mitigation
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| Risk | Impact | Probability | Mitigation |
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|------|--------|------------|------------|
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| Documentation not ready | High | Medium | Start docs 2 weeks earlier |
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| [Add risks] | | | |
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---
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## Budget
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| Item | Cost | Owner |
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|------|------|-------|
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| [e.g., PR agency] | $[amount] | [Name] |
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| [e.g., Demo production] | $[amount] | [Name] |
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| **Total** | **$[total]** | |
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---
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## Post-Launch Plan
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### Week 1
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- Daily metrics check
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- Community Q&A
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- Bug triage
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### Week 2-4
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- Follow-up blog posts
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- Customer interviews
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- Documentation refinements
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### Month 2
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- Case study development
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- Webinar/workshop
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- Integration showcases
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---
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## Launch Day Playbook
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### Pre-Launch (Day Before)
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- [ ] All assets staged
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- [ ] Team briefed
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- [ ] Monitoring ready
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### Launch Day Morning (9 AM)
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- [ ] Publish documentation
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- [ ] Release packages/SDKs
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- [ ] Deploy blog post
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- [ ] Send email
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- [ ] Post to social
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### Midday (12 PM)
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- [ ] Monitor metrics
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- [ ] Respond to questions
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- [ ] Share to communities
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### Afternoon (3 PM)
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- [ ] Post to HN/Reddit (if Tier 1)
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- [ ] Dev advocate content
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- [ ] Partner announcements
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### End of Day
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- [ ] Day 1 report
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- [ ] Team debrief
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- [ ] Issue triage
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---
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## Notes
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[Add any additional notes, context, or decisions]
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---
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## Appendix
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### Links
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- [Project spec]
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- [Design doc]
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- [Marketing brief]
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- [Asset folder]
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EOF
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echo -e "${GREEN}✓ Launch plan generated!${NC}"
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echo ""
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echo -e "Output: ${CYAN}$OUTPUT_FILE${NC}"
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echo ""
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echo -e "${YELLOW}Next steps:${NC}"
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echo "1. Review and customize the plan"
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echo "2. Fill in specific names, dates, and metrics"
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echo "3. Share with stakeholders for review"
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echo "4. Use as living document throughout launch"
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echo ""
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echo -e "${CYAN}Validate readiness before launch:${NC}"
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echo " scripts/validate_readiness.sh"
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echo ""
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