gh-gtmagents-gtm-agents-plugins-voice-of-customer/commands/run-voc-listening-tour.md

name, description, usage

name	description	usage
run-voc-listening-tour	Plan and execute a multi-channel listening tour with curated participants and reporting cadence.	/voice-of-customer:run-voc-listening-tour --focus retention --personas cxo,admin --channels survey,interview,community --window 45d

Command: run-voc-listening-tour

Inputs

• focus – key objective (retention, onboarding, roadmap, experience, adoption).
• personas – comma-separated persona or role targets.
• channels – listening modes to activate (survey, interview, office-hours, community, support-log, review).
• window – duration for the tour (30d default).
• incentives – optional description of incentive or thank-you program.

Workflow

1. Scoping & Sampling – build participant matrix across personas, lifecycle, regions, ARR bands.
2. Channel Setup – configure survey instruments, interview guides, scheduling, and community prompts.
3. Coordination – send invites, reminders, and ensure CS/AM coverage for high-value accounts.
4. Capture & Tagging – collect responses, tag sentiment/driver/persona, and store in VoC workspace.
5. Reporting & Follow-up – assemble interim readouts, final summary, and action assignments.

Outputs

• Listening tour project plan with channel playbooks and timelines.
• Participant tracker with status, notes, and incentives.
• Executive summary + action register for each focus area.

Agent/Skill Invocations

• voc-program-director – governs strategy, sampling, and reporting cadence.
• customer-insights-lab-analyst – ensures tagging rigor and insight synthesis.
• customer-feedback-taxonomy skill – enforces tagging/metadata standards.
• closed-loop-playbook skill – routes insights to owners with SLA templates.

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