1.9 KiB
1.9 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| activate-advocacy-program | Turns VoC themes into advocacy campaigns, advisory boards, and reference plays. | /voice-of-customer:activate-advocacy-program --theme onboarding --cohort enterprise --format roadmap --channels advisory-board,case-study |
Command: activate-advocacy-program
Inputs
- theme – VoC theme to spotlight (onboarding, automation, AI, integrations, support, partnership).
- cohort – target customer cohort (segment, industry, ARR band).
- channels – comma list of advocacy motions (advisory-board, reference, community-circle, case-study, beta-council).
- format – preferred deliverable (roadmap, executive-brief, campaign-pack, notion-space).
- guardrails – optional compliance or legal constraints to respect.
Workflow
- Cohort Selection – score potential advocates based on health, engagement, usage, and VoC alignment.
- Program Blueprint – define engagement model, agenda, incentives, and success metrics per channel.
- Content & Enablement – draft briefs, NDAs, run-of-show, and storytelling prompts.
- Activation – coordinate invites, logistics, and facilitation touchpoints.
- Measurement & Loopback – capture feedback, update VoC system, and publish impact summary.
Outputs
- Advocacy program brief with objectives, personas, cadence, and KPIs.
- Asset kit (agendas, outreach templates, content outlines) per channel.
- Impact dashboard showing reference pipeline, influenced revenue, and satisfaction shifts.
Agent/Skill Invocations
customer-advocacy-strategist– leads cohort selection, program blueprint, and activation.voc-program-director– ensures governance + executive visibility.advocacy-roster-systemskill – scores and tracks advocate readiness.closed-loop-playbookskill – feeds outcomes back into VoC action tracker.