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skills/advocacy-roster-system/SKILL.md

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+---
+name: advocacy-roster-system
+description: Scoring and governance framework for managing reference customers and
+  advocacy cohorts.
+---
+
+# Advocacy Roster System Skill
+
+## When to Use
+- Building or refreshing reference customer pools and advisory boards.
+- Evaluating which customers are ready for public storytelling or beta participation.
+- Monitoring engagement health and risk signals for active advocates.
+
+## Framework
+1. **Scoring Model** – satisfaction, product breadth, results achieved, relationship strength, legal clearance.
+2. **Engagement Calendar** – cadence for check-ins, stories, events, and feedback loops.
+3. **Risk Monitoring** – signals for overuse, upcoming renewals, competitive threats.
+4. **Compliance Layer** – NDAs, consent tracking, brand guidelines, incentive policies.
+5. **Reporting** – dashboards for advocate pipeline, coverage by persona/industry, and influence on revenue.
+
+## Templates
+- Roster spreadsheet/Notion DB with scoring, health, assignments.
+- Advocate briefing doc with key facts, proof points, and guardrails.
+- Quarterly council recap + next-step template.
+
+## Tips
+- Limit outreach frequency and segment advocates to avoid fatigue.
+- Align with CS/AM owners before committing customers to references.
+- Pair with `activate-advocacy-program` command for turnkey campaign launch.
+
+---