---
name: design-video-campaign
description: Produces a video campaign blueprint with narrative arcs, formats, and distribution plan.
usage: /video-marketing:design-video-campaign --goal pipeline --audience "CIO" --channels "YouTube,LinkedIn"
---

# Command: design-video-campaign

## Inputs
- **goal** – awareness, pipeline, expansion, CS enablement, etc.
- **audience** – persona or segment focus.
- **channels** – comma-delimited list (YouTube, LinkedIn, TikTok, paid, owned, partner).
- **budget** – optional production/promotion budget.
- **timeline** – desired launch window.

## Workflow
1. **Objective Mapping** – align KPIs and funnel stages to video content types.
2. **Concept Grid** – propose hero, hub, help concepts with hook, CTA, proof assets.
3. **Format Plan** – define durations/aspect ratios (long-form, short clips, teasers, social cuts).
4. **Distribution Strategy** – map channels, paid boosts, partnerships, repurposing.
5. **Measurement Plan** – specify KPIs, dashboards, experiment ideas.

## Outputs
- Campaign blueprint table (concept, format, CTA, owner, status).
- Creative brief checklist for production.
- Distribution + promotion plan with timelines.

## Agent/Skill Invocations
- `video-strategist` – leads campaign strategy.
- `scriptwriting` skill – supports narrative development.
- `distribution-analytics` skill – ensures measurement readiness.

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