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skills/performance-metrics/SKILL.md

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+---
+name: performance-metrics
+description: Use to define KPIs, alert thresholds, and reporting cadences for social
+  calendars.
+---
+
+# Social Performance Metrics Skill
+
+## When to Use
+- Setting KPI targets for new campaigns or evergreen programs.
+- Building dashboards or scorecards for exec/stakeholder updates.
+- Diagnosing pacing, reach, or conversion issues mid-flight.
+
+## Framework
+1. **Metric Stack** – map awareness (reach, impressions), engagement (ER, saves, shares), conversion (traffic, pipeline), and community health (sentiment, response time).
+2. **Attribution & Tagging** – enforce UTM structure, post IDs, and partner tags for downstream analysis.
+3. **Alerting Rules** – define thresholds (± variance vs goal), alert channels, and severity tiers.
+4. **Reporting Cadence** – daily pacing snapshots, weekly recaps, campaign retros, quarterly trendlines.
+5. **Experiment Measurement** – document test KPIs, guardrails, and success decision trees.
+
+## Templates
+- KPI scorecard (metric → target → actual → variance → owner → notes).
+- Alert playbook (trigger condition → notification → response steps).
+- Retro template summarizing learnings, insights, and backlog actions.
+
+## Tips
+- Normalize metrics per channel and audience to avoid false comparisons.
+- Pair with analytics warehouse data for revenue-attribution context.
+- Keep metadata consistent (pillar, campaign, creative ID) so insights are reusable.
+
+---