Initial commit

skills/brand-guardrails/SKILL.md

@@ -0,0 +1,31 @@
+---
+name: brand-guardrails
+description: Use to review voice, visual, legal, and partner requirements before publishing
+  social content.
+---
+
+# Social Brand Guardrails Skill
+
+## When to Use
+- Approving posts for regulated industries, embargoed launches, or co-marketing efforts.
+- Auditing evergreen templates to ensure they still align with brand standards.
+- Training new team members or agencies on tone, visual identity, and compliance.
+
+## Framework
+1. **Voice & Tone** – map persona-based voice guidance, inclusive language checks, and banned phrases.
+2. **Visual Identity** – specify aspect ratios, typography, color usage, logo/lockup rules, accessibility.
+3. **Legal & Compliance** – include disclaimers, disclosures (#ad, partner tags), export or privacy constraints.
+4. **Partner & Community** – outline tagging etiquette, response time expectations, escalation triggers.
+5. **Crisis & Incident Protocols** – predetermined statements, approval ladders, dark site references.
+
+## Templates
+- Brand checklist (copy, visuals, legal, partner, accessibility).
+- Co-marketing alignment sheet (partner assets, approvals, CTA alignment).
+- Escalation tree with contact info and SLAs.
+
+## Tips
+- Embed guardrails into creative briefs and approval workflows to reduce rework.
+- Maintain snippets/examples for "approved" vs "needs revision" cases.
+- Pair with `route-approvals` command to ensure reviewers reference the latest guardrails.
+
+---