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name, description, usage
name description usage
produce-assets Generates social-first asset briefs and copy variations for a given campaign or content pillar. /social-media:produce-assets --campaign "AI launch" --platforms "LinkedIn,TikTok" --variants 3

Command: produce-assets

Inputs

  • campaign name or description of the initiative.
  • platforms comma-separated list (e.g., LinkedIn, X, TikTok, Instagram).
  • variants number of creative variations per platform.
  • assets_available optional list of existing raw assets (video, blog, research) to reference.

Workflow

  1. Signal Review pull hooks, proof points, and CTAs from the campaign brief or assets.
  2. Platform Mapping tailor narrative approach, tone, and format to each platforms norms.
  3. Creative Specs outline duration, dimensions, editing cues, overlays, captions, hashtags, tracking links.
  4. Variant Generation produce requested number of copy/visual options (A/B/C) per platform.
  5. QA ensure accessibility (alt text, subtitles), compliance, and brand voice alignment.

Outputs

  • Copy deck with hooks, captions, CTA variants, and metadata tags.
  • Asset spec sheet (dimensions, duration, editing guidance, motion suggestions).
  • Shot list/storyboard for video-heavy platforms (Reels, TikTok, YouTube Shorts).

Agent/Skill Invocations

  • content-producer leads creative development.
  • platform-frameworks skill enforces per-channel requirements.
  • trend-research skill infuses current memes/audio/visual cues.