32 lines
1.2 KiB
Markdown
32 lines
1.2 KiB
Markdown
---
|
||
name: channel-roadmap-kit
|
||
description: Template system for building quarterly social channel roadmaps with KPIs
|
||
and experiments.
|
||
---
|
||
|
||
# Channel Roadmap Kit Skill
|
||
|
||
## When to Use
|
||
- Updating quarterly or monthly channel strategies.
|
||
- Aligning stakeholders on goals, KPIs, and experimentation focus.
|
||
- Communicating trade-offs on budget, bandwidth, and channel mix.
|
||
|
||
## Framework
|
||
1. **Channel Mandates** – define role, audience, KPIs, and health metrics per platform.
|
||
2. **Goal & KPI Stack** – connect business objectives to reach, engagement, demand metrics.
|
||
3. **Content & Experiment Pillars** – document themes, tentpoles, evergreen programs, and tests.
|
||
4. **Budget & Resourcing** – allocate spend, creators, tooling, and operational support.
|
||
5. **Governance** – approval flow, compliance requirements, and risk watchlist.
|
||
|
||
## Templates
|
||
- Channel one-pager (overview, KPIs, status, experiments).
|
||
- Quarterly roadmap deck with heatmap view of initiatives.
|
||
- Budget + resource tracker with justification notes.
|
||
|
||
## Tips
|
||
- Keep a running backlog of experiments to plug into future quarters.
|
||
- Pair qualitative insight slides with KPI clips for executive storytelling.
|
||
- Use with `plan-channel-roadmap` command for automation.
|
||
|
||
---
|