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skills/social-calendar-system/SKILL.md

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+---
+name: social-calendar-system
+description: Operational template for building social content calendars with approvals
+  and publishing workflows.
+---
+
+# Social Calendar System Skill
+
+## When to Use
+- Planning monthly/quarterly content cadences across multiple channels.
+- Coordinating creative, copy, compliance, and publishing teams.
+- Tracking asset production status, approvals, and performance follow-ups.
+
+## Framework
+1. **Planning Grid** – date, channel, campaign, hook, CTA, creative needs, owner.
+2. **Workflow Stages** – concept → copy → creative → compliance → scheduled → published → recap.
+3. **Approval Matrix** – stakeholder list, SLAs, fallback approvers, escalation criteria.
+4. **Publishing Toolkit** – UTMs, tagging, asset specs, accessibility checklist.
+5. **Retrospective Tracker** – performance snapshot, learnings, reuse tags.
+
+## Templates
+- Calendar spreadsheet template with filters and status columns.
+- Approval routing form + automated reminder checklist.
+- Publishing checklist with QA steps per platform.
+- **GTM Agents Channel Prompt Library** – CTA + hook examples per LinkedIn, X, TikTok, YouTube Shorts @puerto/README.md#183-212.
+- **Weekly Performance Packet** – table covering reach, engagement, click/share ratio, SQL influence, sentiment summary.
+- **Crisis Escalation Tree** – Social Media Manager → Marketing Director → Comms lead.
+
+## Tips
+- Define color-coding or status chips to quickly spot blockers.
+- Record creative/performance notes to accelerate future refresh cycles.
+- Pair with `build-social-calendar` for auto-populated grids.
+- Set guardrails: per-channel minimum engagement rate (e.g., LinkedIn ≥2.5%, X ≥1.5%), unsubscribe or opt-out thresholds for paid boosts.
+- Mirror GTM Agents cadence: Monday plan review, Wednesday creative QA, Friday performance readout.
+- Keep an escalation macro ready—if sentiment dips below GTM Agents's acceptable range (RAG red), pause scheduled posts within 15 minutes.
+
+## GTM Agents Social Orchestration Overlay
+1. **Channel Pods** – assign pod leads per platform with shared brief + KPIs.
+2. **Creative Sprint Sync** – align with design/creative team on asset counts, format specs, and deadlines.
+3. **Distribution Tree** – map how primary stories cascade into derivative assets (threads, carousels, reels, shorts).
+4. **Insights Loop** – every Friday, share the Weekly Performance Packet with Growth, Demand Gen, and Exec comms.
+
+## Reporting Template
+```
+Week Ending: <Date>
+
+Channel | Goal | Target KPI | Actual | Guardrail | Notes
+LinkedIn | Demand gen POV | Engagement ≥2.5% | 3.1% | 1.8% | Exceeded; repurpose for email snippet
+X | Thought leadership | CTR ≥1.5% | 1.1% | 1.0% | Slight dip; test hook variant
+...
+
+Top Performing Assets:
+- <Title> – reason, reuse plan
+
+Risks/Escalations:
+- <Issue> – owner, action
+```
+
+## Guardrail Actions
+- Pause channel queue if guardrail broken twice in 48h and notify Marketing Director.
+- Trigger Playwright-driven QA if landing page links change mid-campaign.
+- Use Sequential Thinking to run a quick RCA when sentiment scores fall below threshold for two consecutive reports.
+
+---