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skills/creative-iteration-playbook/SKILL.md

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+---
+name: creative-iteration-playbook
+description: Framework for briefing, testing, and scaling social creative variations.
+---
+
+# Creative Iteration Playbook Skill
+
+## When to Use
+- Refreshing creative fatigued campaigns.
+- Coordinating rapid creative experiments across paid + organic teams.
+- Documenting learnings with reusable creative formulas.
+
+## Framework
+1. **Creative Brief Template** – hook, CTA, proof, editing guidelines, mandatory/legal notes.
+2. **Testing Matrix** – map variables (concept, format, CTA, length, hook) across channels.
+3. **Production Workflow** – intake → concept → script/copy → edit → QA → publish.
+4. **Measurement & Tagging** – UTM/tag schema, performance scoreboard, insights log.
+5. **Scaling Guidelines** – roll-out thresholds, localization, evergreen library updates.
+
+## Templates
+- Single-slide creative brief + checklist.
+- Experiment tracker w/ hypotheses, variants, outcomes, next steps.
+- Evergreen asset library structure with tagging conventions.
+- **GTM Agents Hook/CTA Library** – per-channel prompt bank pulled from GTM Agents Social Media Manager playbooks @puerto/README.md#183-212.
+- **Runbook for Paid + Organic Sync** – outlines Monday creative standup, Wednesday QA, Friday results readout.
+- **Guardrail Sheet** – min engagement/CVR per channel before pausing or pivoting.
+
+## Tips
+- Pair qualitative notes (comments, watch time) with quantitative metrics.
+- Rotate creators and formats to avoid burnout and discover new winners.
+- Use with `build-social-calendar` and `campaign-optimization-manager` workflows.
+- Define success + kill thresholds before launching (e.g., CTR ≥1.5% for X, hook retention ≥35% on Reels).
+- Mirror GTM Agents escalation tree: Social Strategist → Marketing Director → Comms lead within 15 mins if sentiment spikes negative.
+- Keep Serena + Playwright handy for rapid landing page tweaks + visual QA.
+
+## GTM Agents Creative Iteration Overlay
+1. **Cadence**
+   - Monday: backlog grooming + prioritization (use hook library to seed briefs).
+   - Tuesday/Wednesday: production + QA (Pair design + copy pods, run Playwright visual checks).
+   - Thursday: launch + monitor guardrails in near real-time.
+   - Friday: learning sync → update evergreen library + share top performers in Weekly Packet.
+2. **Guardrail Actions**
+   - If two variants miss guardrails consecutively, trigger Sequential Thinking mini-RCA.
+   - Pause paid boosts if CPA worsens >20% vs baseline; notify Growth + RevOps.
+3. **Insight Logging**
+   - Capture quote-sized "formula" (hook + format + CTA) for each winning asset; store with metrics + reuse plan.
+
+## Tool Hooks
+- **Serena** – patch landing page snippets or marketing automation flows referenced in creative tests.
+- **Context7** – pull latest platform best-practice docs (LinkedIn ads specs, TikTok ratios) without leaving Claude.
+- **Sequential Thinking** – facilitate post-test retros and iteration hypotheses.
+- **Playwright** – automate screenshot packs for creative QA and stakeholder review.
+
+---