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skills/channel-roadmap-kit/SKILL.md
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skills/channel-roadmap-kit/SKILL.md
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name: channel-roadmap-kit
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description: Template system for building quarterly social channel roadmaps with KPIs
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and experiments.
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---
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# Channel Roadmap Kit Skill
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## When to Use
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- Updating quarterly or monthly channel strategies.
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- Aligning stakeholders on goals, KPIs, and experimentation focus.
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- Communicating trade-offs on budget, bandwidth, and channel mix.
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## Framework
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1. **Channel Mandates** – define role, audience, KPIs, and health metrics per platform.
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2. **Goal & KPI Stack** – connect business objectives to reach, engagement, demand metrics.
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3. **Content & Experiment Pillars** – document themes, tentpoles, evergreen programs, and tests.
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4. **Budget & Resourcing** – allocate spend, creators, tooling, and operational support.
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5. **Governance** – approval flow, compliance requirements, and risk watchlist.
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## Templates
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- Channel one-pager (overview, KPIs, status, experiments).
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- Quarterly roadmap deck with heatmap view of initiatives.
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- Budget + resource tracker with justification notes.
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## Tips
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- Keep a running backlog of experiments to plug into future quarters.
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- Pair qualitative insight slides with KPI clips for executive storytelling.
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- Use with `plan-channel-roadmap` command for automation.
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---
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