35 lines
1.3 KiB
Markdown
35 lines
1.3 KiB
Markdown
---
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name: on-page
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description: Use when crafting or refreshing pages to align copy, UX, and conversion
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goals with target keywords.
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---
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# On-Page Optimization Checklist
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## When to Use
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- Writing a new page or blog post targeting a specific keyword cluster.
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- Refreshing an existing asset to regain rankings.
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- QA before publishing to ensure metadata/structure compliance.
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## Framework
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1. **Search Intent Match** – confirm headline + intro address intent quickly.
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2. **Metadata** – title <60 chars with primary keyword, compelling meta description, og tags.
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3. **Structure** – H1 exact match, H2/H3 covering supporting terms, TOC for long form.
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4. **Copy Enhancements** – add stats, quotes, proof points, multimedia blocks.
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5. **Internal/External Links** – link to pillar + related clusters; cite credible sources.
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6. **Conversion Hooks** – contextual CTAs, sticky bars, lead magnets.
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7. **Accessibility** – descriptive alt text, ARIA labels, high contrast.
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8. **Structured Data** – FAQ, HowTo, Article schema as relevant.
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## Templates
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- Optimization diff table (Element, Current, Recommended, Rationale).
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- CTA matrix aligning funnel stage with offers.
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- Internal link planner.
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## Tips
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- Keep paragraph length 2–3 sentences for readability.
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- Embed video/audio transcripts for multimedia.
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- Track refresh date + metrics to measure impact.
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---
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