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skills/on-page/SKILL.md

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+---
+name: on-page
+description: Use when crafting or refreshing pages to align copy, UX, and conversion
+  goals with target keywords.
+---
+
+# On-Page Optimization Checklist
+
+## When to Use
+- Writing a new page or blog post targeting a specific keyword cluster.
+- Refreshing an existing asset to regain rankings.
+- QA before publishing to ensure metadata/structure compliance.
+
+## Framework
+1. **Search Intent Match** – confirm headline + intro address intent quickly.
+2. **Metadata** – title <60 chars with primary keyword, compelling meta description, og tags.
+3. **Structure** – H1 exact match, H2/H3 covering supporting terms, TOC for long form.
+4. **Copy Enhancements** – add stats, quotes, proof points, multimedia blocks.
+5. **Internal/External Links** – link to pillar + related clusters; cite credible sources.
+6. **Conversion Hooks** – contextual CTAs, sticky bars, lead magnets.
+7. **Accessibility** – descriptive alt text, ARIA labels, high contrast.
+8. **Structured Data** – FAQ, HowTo, Article schema as relevant.
+
+## Templates
+- Optimization diff table (Element, Current, Recommended, Rationale).
+- CTA matrix aligning funnel stage with offers.
+- Internal link planner.
+
+## Tips
+- Keep paragraph length 2–3 sentences for readability.
+- Embed video/audio transcripts for multimedia.
+- Track refresh date + metrics to measure impact.
+
+---