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skills/keyword-research/SKILL.md

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+---
+name: keyword-research
+description: Use when expanding seed topics into intent-based clusters and prioritizing
+  opportunities.
+---
+
+# Keyword Research Systems Skill
+
+## When to Use
+- Kicking off a new product/vertical SEO plan.
+- Validating which clusters justify net-new content.
+- Refreshing legacy keyword maps with updated volumes/intent.
+
+## Framework
+1. **Seed Intake** – capture ICP, problems solved, solution terms.
+2. **Expansion Sources** – combine auto-suggest, People Also Ask, competitor URLs, forums.
+3. **Classification** – assign funnel stage + intent (informational, commercial, transactional, navigational).
+4. **Scoring** – evaluate search volume, keyword difficulty, SERP click potential, seasonality.
+5. **Prioritization** – stack rank via ICE/RICE or weighted scoring tied to business impact.
+
+## Templates
+- Cluster worksheet `Topic → Intent → Page Type → Owner`.
+- SERP teardown table (result type, schema, search feature presence).
+- Opportunity score calculator (volume * intent-fit / difficulty).
+
+## Tips
+- Map 1 pillar page for every 4-6 cluster articles to support internal linking.
+- Track query freshness to schedule refresh cadences.
+- Align with paid search data to spot immediate conversion opportunities.
+
+---