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skills/keyword-strategy/SKILL.md

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+---
+name: keyword-strategy
+description: Use when researching, clustering, and prioritizing keywords for SEO roadmaps.
+---
+
+# Keyword Strategy Playbook Skill
+
+## When to Use
+- Planning quarterly SEO initiatives or briefing writers.
+- Auditing existing keyword portfolios for gaps or cannibalization.
+- Aligning organic strategy with launches or revenue themes.
+
+## Framework
+1. **Search Intent Mapping** – align keywords to persona questions and funnel stages.
+2. **Data Sources** – combine Search Console, keyword tools, intent data, and first-party conversion signals.
+3. **Clustering & Scoring** – group by topic, assign difficulty/opportunity/demand scores.
+4. **Competitive Context** – track SERP features, content freshness, and authority benchmarks.
+5. **Action Plan** – tie clusters to asset types, owners, and KPIs.
+
+## Templates
+- Cluster sheet (keyword, intent, volume, KD, SERP notes, priority, owner).
+- Opportunity heatmap for exec reviews.
+- Experiment backlog linking cluster tests to hypotheses.
+
+## Tips
+- Refresh clusters monthly for high-volatility topics.
+- Pair with product/CS insights to uncover long-tail opportunities.
+- Track cannibalization by monitoring internal links and ranking URLs.
+
+---