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skills/objection-handling/SKILL.md

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+---
+name: objection-handling
+description: Use when preparing responses to prospect objections during outbound, discovery, or follow-up conversations.
+---
+
+# Objection Handling Skill
+
+## When to Use
+- Prospects push back on timing, budget, priority, or vendor choice.
+- SDRs/AEs need concise, value-first rebuttals for email, phone, or social.
+- Enablement teams are building battlecards and talk tracks.
+
+## Framework
+1. **LACE** – Listen, Acknowledge, Clarify, Educate for every objection.
+2. **Diagnosis** – identify category (budget, timing, competition, info) and root cause.
+3. **Response Construction** – combine empathy statement + proof + CTA for next step.
+4. **Channel Adaptation** – adapt scripts for email, call, social with same backbone.
+5. **Feedback Loop** – log outcomes in objection tracker to refine messaging.
+
+## Templates
+- Common objection table with diagnosis + recommended responses.
+- Email snippet:
+```
+Hi {name}, totally hear you on {objection}. Many {persona}s said the same until they saw {proof point}.
+
+How about we {next step} so you can evaluate without interrupting your week?
+```
+- Call script snippets (“If {metric} improved by 15%, would it merit a closer look?”).
+- Battlecard snippets and micro case studies linked per objection.
+
+## Tips
+- Mirror the exact language the prospect used before responding.
+- Ask one clarifying question before presenting proof—often the real objection surfaces.
+- Tailor proof to persona (finance → ROI, ops → efficiency, IT → security).
+- Track objection frequency weekly to inform marketing content and enablement.
+
+---