Initial commit

skills/lead-qualification/SKILL.md

@@ -0,0 +1,33 @@
+---
+name: lead-qualification
+description: Use when evaluating ICP fit, buying intent, and routing priority for new leads.
+---
+
+# Lead Qualification Skill
+
+## When to Use
+- New inbound/outbound leads need scoring before SDR outreach.
+- Marketing > Sales handoff requires consistent acceptance criteria.
+- You must prioritize high-intent signals for limited SDR capacity.
+- RevOps wants transparent scoring logic tied to pipeline stages.
+
+## Framework
+1. **FITS Model** – Firmographics, Intent, Timing, Solution Match as core dimensions.
+2. **Scoring Steps** – normalize data, apply weights, set thresholds (80+, 60–79, 40–59, <40), and capture explainability notes.
+3. **Question Toolkit** – pain, authority, budget, timeline prompts to validate scoring inputs.
+4. **Routing Logic** – map scores to AE handoff, SDR follow-up, nurture, or recycle.
+5. **Handoff Checklist** – verify CRM data, attach notes/enrichment, include recommended CTA, start AE SLA timer.
+
+## Templates
+- Fit scoring sheet (CSV) with weight columns and notes.
+- Intent signal decoder (G2 topics → pains) for faster scoring.
+- Playbooks for inbound vs outbound vs PQL models.
+- Handoff checklist doc for SDRs.
+
+## Tips
+- Review weights quarterly with RevOps to match evolving ICP.
+- Keep explainability notes so AEs trust automated scores.
+- Pair scoring with QA sampling to catch bad data feeds early.
+- Share top intent triggers weekly so marketing can reinforce them.
+
+---