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skills/cold-outreach/SKILL.md

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+---
+name: cold-outreach
+description: Master cold email, LinkedIn, and first-touch prospect outreach. Use when crafting outbound sequences, social touches, or follow-ups that must earn fast responses.
+---
+
+# Cold Outreach Mastery
+
+## When to Use
+
+- Building outbound sequences for new personas or segments
+- Personalizing cold email / LinkedIn outreach at scale
+- Diagnosing low open or reply rates in existing sequences
+- Designing follow-up cadences for SDR/XDR or founder-led sales
+
+## Framework
+1. **Core Principles** – pattern interruption, value before ask, authentic personalization, mobile-first formatting, single CTA.
+2. **SPARK Flow** – Subject hook → Personalized opening → Agitate problem → Relevant value → Kick-off CTA.
+3. **Channel Mix** – email templates + LinkedIn touches + call follow-ups working together.
+4. **Cadence Design** – 3-touch follow-up over 14 days with new insights each step.
+5. **Experimentation** – test subject/openers/value props/CTAs/send times; watch ≥30% opens, ≥10% replies.
+
+## Templates
+- Subject line bank ("Quick question about [initiative]", "Noticed you're hiring [role]", etc.)
+- Email templates (Observation & Insight, Problem/Solution, Referral) plus LinkedIn connection + post-accept scripts.
+- Personalization trigger sheet (company + individual signals) and follow-up schedule checklist.
+- Power phrase/reference list and industry-specific angle cheatsheets (SaaS, e-comm, financial services, healthcare).
+
+## Tips
+- Anchor every opener on a real trigger (funding, hiring, post) and keep lines <60 chars for mobile readability.
+- Offer a resource or benchmark before requesting time; it increases reply rate.
+- Log A/B test results weekly to evolve templates, and share top-performing subject lines with the team.
+- Keep all templates in a shared library with progressive disclosure to avoid template fatigue.
+
+---
+
+*Progressive disclosure: load full templates/examples only when actively generating outreach copy.*