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skills/territory-optimization/SKILL.md

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+---
+name: territory-optimization
+description: Use to score territory scenarios for fairness, whitespace, and productivity.
+---
+
+# Territory Optimization Skill
+
+## When to Use
+- Designing new coverage models or rebalancing routes.
+- Evaluating fairness metrics during carve-up reviews.
+- Preparing leadership readouts on territory effectiveness.
+
+## Framework
+1. **Input Prep** – normalize account TAM, ARR, propensity, and travel constraints.
+2. **Scenario Modeling** – generate multiple carve-ups (geo, industry, hybrid) with scoring weights.
+3. **Fairness Scoring** – calculate Gini, whitespace %, and attainment probability per rep.
+4. **Operational Check** – validate CRM ownership, routing rules, and ROE impact.
+5. **Recommendation** – surface top options with rationale and risks.
+
+## Templates
+- Territory scoring matrix (scenario vs KPIs).
+- Leadership readout deck outline.
+- Change management checklist for RevOps + Enablement.
+
+## Tips
+- Keep scoring weights transparent to avoid stakeholder confusion.
+- Include travel/coverage constraints early to prevent downstream rework.
+- Pair with `roe-governance` to confirm routing + escalation rules.
+
+---